Denim Première Vision to be held in Milan again on May 21-22
The Denim Première Vision show will be back for the fourth consecutive time in Milan, where it will stage its 35th edition, featuring over 80 exhibitors with their Fall/Winter 2026-27 collections at the Superstudio Piu venue.
Among the event's novelties, a new educational programme called 'Project Tomorrow', catering to students from fashion, design and art schools. The initiative is the natural continuation of the collaborations set up during previous editions of the show, across different generations of fashion creatives.
Exhibitors at Denim PV's 35th edition will include 44 Italian manufacturers and suppliers, and almost as many denim specialists from Turkey. Nine exhibitors will come from Japan, three from China, two from France, and there will be several specialists from the USA and Morocco.
'Back in Milan, the latest edition of Denim Première Vision will be celebrating the denim industry,' said Florence Rousson, CEO of Première Vision and managing director of The Creative Pole at GL Events. 'The event is a staple of the Italian trade show sector, and is held under the patronage of the city of Milan. It will offer denim manufacturers a wealth of business opportunities, innovations and meetings specific to one of the most iconic sectors of the global textile industry, at the service of collective creativity in motion,' she added.
The show will include the seventh edition of Denim Fashion District, focusing on collections of finished products. Among the names exhibiting in this section, Fade Out Label, Stripes Off Road, Daily Blue by Adriano Goldschmied, Kelly Konings, Rita Ammeg, Borsa Fatta Da me, Floriana, Lucia Chain, Marcello Pipitone, Materia, and Sasha Neema Ponte.
Denim PV will offer visitors and exhibitors a rich conference programme, covering the trends for Fall/Winter 2026-27, the latest industry innovations in terms of fibres and material construction, the future of jacquard fabrics in fashion, and the concept of social sourcing.
In May 2024, Denim PV attracted 2,000 visitors in Milan. The number grew to 2,610 last December, during a session that was characterised by a remarkable commercial energy
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