e& enterprise named a Major Player in CPaaS by IDC MarketScape - Middle East Business News and Information
Ahmed A. Omer, Vice President (VP), Customer Experience, e& enterprise, said: 'We are honoured to be recognised by IDC MarketScape for CPaaS. Businesses today demand intelligent, scalable, and secure customer engagement solutions and we believe this recognition validates our ongoing efforts to enhance AI-powered customer engagement, strengthen omnichannel experiences, and integrate seamlessly with enterprise ecosystems. Our strategic expansion ensures that enterprises across industries can leverage engageX to enhance communication experiences and drive business outcomes.'
According to Courtney Munroe, Research VP, IDC 'e& enterprise's portfolio combining cutting-edge AI capability, scalability, and seamless integration across multiple channels is a competitive solution in the CPaaS segment. This will facilitate the ability to drive the next wave of transformation in communications to deliver real, measurable value for businesses worldwide.'
With a strong international footprint and over 3,000 enterprise customers, e& enterprise's CPaaS platform, engageX, continues to empower businesses with seamless, AI-driven customer interactions. According to the report, 'engageX has a diverse portfolio of products and services including CPaaS, SaaS, and custom solutions to help businesses with omni-channel engagement strategies, automation, and operational efficiency.' These features enable businesses to optimise customer experiences and drive operational efficiencies.
EngageX provides a comprehensive suite of communication solutions, including voice, SMS, video, email, number masking, and multi-factor authentication. The platform's seamless integration with CRM, CCaaS, UCaaS, and payment systems enables enterprises to streamline operations and deliver personalised, real-time engagement. Beyond technology, engageX delivers expert CX consulting services, helping businesses design and optimise customer journeys to maximise engagement and satisfaction. This consulting is complemented by dedicated developer advocacy, ensuring smooth implementation and ongoing innovation tailored to the diverse needs of various industries.
Flexible pricing models—including pay-as-you-go, subscription, and usage-based options—make engageX accessible to businesses of all sizes, ensuring scalability and adaptability to evolving market needs.
As part of its growth strategy, e& enterprise has expanded its CPaaS presence into Türkiye and Saudi Arabia (KSA), reinforcing its commitment to delivering next-generation customer engagement solutions in key global markets.
About e& enterprise:
e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core.
Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world.
Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries.
With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey.
About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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Mid East Info
3 days ago
- Mid East Info
e& enterprise named a Major Player in CPaaS by IDC MarketScape - Middle East Business News and Information
e& enterprise has been named a 'Major Player' in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment (doc #US52039625, February 2025), which assesses the communications platform–as-a-service (CPaaS) market through the IDC MarketScape model. Ahmed A. Omer, Vice President (VP), Customer Experience, e& enterprise, said: 'We are honoured to be recognised by IDC MarketScape for CPaaS. Businesses today demand intelligent, scalable, and secure customer engagement solutions and we believe this recognition validates our ongoing efforts to enhance AI-powered customer engagement, strengthen omnichannel experiences, and integrate seamlessly with enterprise ecosystems. Our strategic expansion ensures that enterprises across industries can leverage engageX to enhance communication experiences and drive business outcomes.' According to Courtney Munroe, Research VP, IDC 'e& enterprise's portfolio combining cutting-edge AI capability, scalability, and seamless integration across multiple channels is a competitive solution in the CPaaS segment. This will facilitate the ability to drive the next wave of transformation in communications to deliver real, measurable value for businesses worldwide.' With a strong international footprint and over 3,000 enterprise customers, e& enterprise's CPaaS platform, engageX, continues to empower businesses with seamless, AI-driven customer interactions. According to the report, 'engageX has a diverse portfolio of products and services including CPaaS, SaaS, and custom solutions to help businesses with omni-channel engagement strategies, automation, and operational efficiency.' These features enable businesses to optimise customer experiences and drive operational efficiencies. EngageX provides a comprehensive suite of communication solutions, including voice, SMS, video, email, number masking, and multi-factor authentication. The platform's seamless integration with CRM, CCaaS, UCaaS, and payment systems enables enterprises to streamline operations and deliver personalised, real-time engagement. Beyond technology, engageX delivers expert CX consulting services, helping businesses design and optimise customer journeys to maximise engagement and satisfaction. This consulting is complemented by dedicated developer advocacy, ensuring smooth implementation and ongoing innovation tailored to the diverse needs of various industries. Flexible pricing models—including pay-as-you-go, subscription, and usage-based options—make engageX accessible to businesses of all sizes, ensuring scalability and adaptability to evolving market needs. As part of its growth strategy, e& enterprise has expanded its CPaaS presence into Türkiye and Saudi Arabia (KSA), reinforcing its commitment to delivering next-generation customer engagement solutions in key global markets. About e& enterprise: e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core. Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world. Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries. With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey. About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Mid East Info
23-06-2025
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e& puts online safety first with new parental control service for families
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About e& UAE: e& UAE is the flagship telecom arm of e& in the UAE, built on a 5-decades legacy of connectivity excellence. Our mission is to deliver world-class superior connectivity experiences that fuel the UAE's future-focused innovation. Leveraging the latest world-class technologies, e& UAE aims to transform lives and industries, turning every connection into an opportunity for growth and every interaction into a transformative possibility. We are focused on expanding our core services and digital marketplaces by enriching consumer value propositions that cater to new lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming. As a trusted enterprise partner, e& UAE continues to power entire industries with 5G and AI, delivering a tailored ecosystem of solutions to meet their connectivity needs and more, empowering them to automate, innovate, transform, and scale. Strengthening our leadership position as an AI-powered telco, e& UAE delivers seamless connectivity, cutting-edge AI solutions, and sustainable innovation to uplift people and communities, and empower businesses and industries, so everyone thrives in a digital-first world.
Mid East Info
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Zoho Launches Zia Hubs to Empower MENA Businesses to Extract Intelligence from Unstructured Data - Middle East Business News and Information
New AI-powered solution turns documents, audio, and video into actionable insights—bringing advanced intelligence to businesses in the UAE, Saudi Arabia, Egypt, and across the region Manama, Bahrain – June, 2025: Zoho Corp., a leading global technology company, today announced the launch of Zia Hubs in the Middle East and North Africa (MENA) region, a new solution within Zoho WorkDrive , the company's secure content collaboration platform that enables businesses to extract intelligence from unstructured data and activate it across their operations. Built on Zia, Zoho's proprietary AI engine, Zia Hubs allows organisations to connect various types of content—documents, audio, video, and more—to Zoho's expansive suite of apps for deeper insights, agentic AI capabilities, and unified, context-aware search. 'According to IDC, 80 percent of business data is unstructured,' said Hyther Nizam, President Middle East and Africa (MEA), Zoho. 'Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. In fast-evolving economies like those in the Middle East, the ability to leverage AI to unlock hidden value from business content can dramatically improve decision-making, operations, and customer engagement. With Zia Hubs deeply integrated into our suite of apps, customers can put their data to work in ways unmatched by any other platform,' Nizam added. Zia Hubs is now part of Zoho WorkDrive, which gives businesses full control over what content is AI-accessible and allows them to organise team or project-specific material into dedicated 'hubs'. Once the content—ranging from PDFs and spreadsheets to call logs and video files—is added to a hub, Zia automatically structures it, preserving context through section headings, supporting visuals, and linked references. For audio and video content, Zia generates searchable transcripts and highlights key moments tied to relevant topics, making it easy to locate exact moments quickly. With Zia Hubs, users can ask complex questions and receive cited answers that span across myriad content formats. Whether a user is referencing a legal document, financial spreadsheet, or customer support recording, Zia's responses link directly to the original material. Businesses can also create automated workflows using Zoho Flow, ensuring that the latest relevant files are consistently routed into the appropriate hubs for ongoing analysis. Moreover, Zia Hubs supports content from third-party sources such as DocuSign, RingCentral, and Zoom, giving teams the ability to manage and analyse external data with the same intelligence layer. Zia Hubs is a foundational element of Zoho's long-term AI strategy, laying the groundwork for a future where intelligent agents can act contextually on content across the company's entire product suite. With full ownership of its technology stack spanning more than 55 products, Zoho is uniquely positioned to help organisations unlock deeper value from their business content compared to competitors. Future updates to Zia Hubs will allow it to identify structured information within unstructured files and trigger specialised agents tailored to specific business needs, further utilising Zia Hubs as the central content intelligence layer that activates AI-native workflows across the full Zoho ecosystem. Zia Hubs will be available as part of Zoho WorkDrive by end of Q3 2025, and would integrate fully with applications like Zoho CRM, Zoho Desk, Zoho Projects, and Zoho Flow. Businesses in the UAE, Saudi Arabia, Egypt, and throughout the region can take advantage of this powerful new capability to transform content into intelligence and intelligence into action. About Zoho: With 55+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back-office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world's most prolific technology companies. With 100 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses. Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company is privately held and is headquartered in Chennai, India. Additional offices are in the United States, India, Japan, China, Canada, Singapore, Mexico, Australia, the Netherlands, Brazil, Saudi Arabia, Qatar and the United Arab Emirates.
