I tried all the supermarket jam doughnuts – the winner was light and fluffy and MUCH cheaper than Krispy Kreme

The Sun

25-04-2025

Lynsey Hope, Consumer reporter
Published: Invalid Date,
DOUGHNUT chain Krispy Kreme found itself in a jam last year when it infuriated customers by axing its Glazed Raspberry flavour.
Fans took to social media after the item was removed from shelves in November, with one passionate protester even throwing a fistful of raspberry jam at the firm's new MD, Guy Meakin.
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But you can now get your hands on the Glazed Raspberry again after Krispy Kreme held a public vote, dubbed The Great Doughbate, in March to let fans decide to bring back one of its discontinued flavours.
And it won with 66 per cent of the vote.
Despite a myriad of fancy flavours on offer, doughnut lovers still go nuts for traditional jam.
But you don't have to splash out on a pricey Krispy Kreme, which is £2.99 per doughnut, as the supermarkets have their own versions for much less.
But which is tastiest?
Lynsey Hope finds out.
Krispy Kreme raspberry £2.99 each - 3/5
THE Krispy Kreme doughnut is rather moreish.
There is plentiful jam, although it does taste a little bit artificial, and it is glazed rather than dusted – in sticky sugar, which gives it that all-American flavour.
The dough is very light to eat, and not filling at all.
I could have easily eaten two, but it is probably best that I didn't, as each one contains a whopping 310 calories, 11.8g fat and 22.3g sugar.
I used to work at Krisy Kreme and there's a trick we use to make the glazed doughnuts even tastier - it's a game changer
Yummy, but probably not worth nearly ten times the price – or the extra calories – of a supermarket version.
Tesco jam £1.15 for 5 (23p each) - 3/5
REAL whoppers, with 246 calories in each one.
The jam was sweet and oozed out deliciously as you took a bite.
Raspberry jam made up 21 per cent of the ingredients, so there was a decent helping, and the dough itself was light and fluffy and well-baked.
Very sugary with 16g of sugar in each one, but I liked the crunchy sugar coating a lot.
Worth noting that they are the best value too, costing 23p each.
At that price, I've no complaints.
M&S bakery classic £1.10 for 4 (27.5p each) - 3/5
THESE were disappointingly smaller than other own brands, with a very sugary coating.
While the dough was perfect, I would have liked to see them contain more raspberry jam.
These had about 17 per cent, which was very low compared to other supermarket offerings.
However, the jam that was inside was deliciously sweet with a lovely fruity flavour.
At 195 calories, they are a little better for your waistline than most of the others, but they were not my favourite.
The Bakery at Asda £1.23 for 5 (24.6p each) - 4/5
I LOVED these Asda doughnuts, which were well-baked and had a generous helping of apple and raspberry jam in the centre.
In fact, this made up 23 per cent of the ingredients.
While quite high in calories (241) and sugar (14g), they were super tasty.
The dough was perfectly pillowy and soft.
They had a lovely aroma, and didn't last long in my house.
Excellent price, too.
Sainsbury's bakery £1.20 for 5 (24p each) - 4/5
HARD to beat tastewise, these were delicious.
They were packed full of raspberry and apple-flavoured jam – around 24 per cent – which oozed out and tasted lovely and sweet.
Sainsbury's was generous with the sugar and the dough was soft and moreish.
High in sugar with 15.3g, probably due to the fruity jam, but lower in fat than many others.
Definitely one of the better packs and a great price.
Morrisons Market Street £1 for 5 (20p each) - 1/5
CHEAP but certainly not cheerful.
The 'jam' was thick and didn't taste nice, which should come as no surprise given the ingredients list does not include jam.
Only raspberry purée and glucose syrup, which explains why they were sub-standard compared to the other supermarket doughnuts.
They looked nice at first glance, but the dough was heavy, and they went stale quickly.
Disappointing.
Waitrose raspberry £1.30 for 5 (26p each) - 5/5
THESE were one of the best bakes.
The dough was light and fluffy and there was a generous helping of sugar.
There is 22 per cent raspberry jam, which was perfectly sweet and oozed out as you took a bite. It had a lovely, tangy flavour too.
But they were the second-most calorific in our test with 254 calories and a whopping 18.7g sugar.
Worth a few extra pennies.
Lidl jam 45p each - 2/5
LIDL has its own in-store bakery, and the range of doughnuts looks really appetising.
They are sold individually and are quite pricey at 45p each, making them the most expensive supermarket option in our comparison.
But they were much larger than the others, and looked delicious.
These were covered in icing sugar rather than granulated sugar and the brioche-style dough was nicely baked.
However, the jam tasted sour and this ruined the flavour for me.