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Apple Considers Move to AI Search Amid Ongoing Google Case

Apple Considers Move to AI Search Amid Ongoing Google Case

Bloomberg07-05-2025

Good morning. Apple considers overhauling its Safari web browser with AI-powered search engines. The Federal Reserve holds rates steady. And the house of mouse is breaking ground in the Middle East with its first new theme park in years. Listen to the day's top stories.
A new era for search. Apple is 'actively looking at' revamping its Safari web browser on its devices to focus on AI-powered search engines. It marks a seismic shift for the industry, hastened by the potential collapse of its long-time partnership with Google amid an ongoing case that could force the tech giants to unwind their pact. Alphabet shares sank on the news. The iPhone maker's wandering eye could mark the beginning of the end for the world's preeminent search engine, Bloomberg Opinion's Parmy Olson writes.

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