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With its latest luxury launch in Ras Al Khaimah, Range Developments positions itself at the centre of a booming investment story
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Alef Group's CEO Issa Ataya on smart cities, cultural capital, and how Sharjah is quietly redefining urban life in the UAE Brand View
The deal marks Iraq's first tech acquisition and a major step forward for the country's digital economy Brand View
Inside the vision of Dubai's most disruptive developer Brand View
The Spring/Summer 2025 collection includes formal wear and casual pieces for all generations Brand View
How the luxury hospitality company is transforming the business events landscape in Saudi Arabia's Eastern Region Brand View
Global banking CFOs must balance cost-cutting and growth as inflationary pressures persist, AI adoption accelerates, and regulatory demands evolve Brand View
InnoEX and the HKTDC Hong Kong Electronics Fair 2025 return this April, showcasing cutting-edge tech, AI, robotics, and highlighting low altitude economy Brand View
The AED30 million commitment to education represents a seamless fusion of elegance and purpose Brand View
Wings Craft Shop transforms retired aircraft parts into functional art, blending sustainability with aviation heritage to create unique and collectible designs Brand View
Carmona is part of the eighth phase of Bloom Living and offers premium townhouses ranging from two- to three-bedrooms Brand View
Milena Elmasoğlu explains how Versuni is transforming home living with innovative, sustainable solutions that simplify life and align with modern consumer values Brand View
Changing the perception of crypto as a 'guys club' is key to boosting inclusion, Binance Chief Marketing Officer Rachel Conlan said Brand View
In the spirit of Ramadan, a time of reflection and giving, Prague Clinics is offering free consultations, medical exams, and rapid blood tests throughout the month Brand View
Through Genpharm, Smaira and Ghammachi have demonstrated that a successful company can be built on a purpose that drives strategy and actions, leading to sustainable commercial success Brand View
Well-known for his T20 career, Pollard shares his excitement to be associated with Pearlshire, highlighting a partnership founded on excellence, integrity, and innovation Brand View
As the Middle East's population continues to grow and industrial activity expands, the coming decade promises strong demand
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Home Centre achieves 39% brand awareness uplift with CTV ads
Home Centre achieves 39% brand awareness uplift with CTV ads

Campaign ME

time3 days ago

  • Campaign ME

Home Centre achieves 39% brand awareness uplift with CTV ads

Home Centre has revealed the results of its connected TV (CTV) advertising Ramadan 2025 campaign in partnership with ThePubverse by ArabyAds. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home Centre leveraged ThePubverse's exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment. 'We are committed to digital innovations. That's exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds,' said Akash Saxena, Senior Digital Marketing Manager at Home Centre. To measure real-time campaign impact, a brand lift study (BLS) was deployed directly on CTV devices, capturing performance across key upper- and mid-funnel metrics. 'The niche audience targeting capabilities, premium home-screen experience with 100% brand safety, and deterministic BLS – Brand Lift Survey were uniquely offered and are a mark of impactful technology innovation in the advertising landscape,' Saxena said on the medium. The campaign exceeded engagement benchmarks for CTV in the region, delivering a significant uplift across brand awareness (39 per cent), ad recall (37 per cent), and brand consideration (29 per cent). 'The results have been very encouraging, with a very good response from the market, and we look forward to more such initiatives,' Saxena said. ArabyAds claims these results reinforce the role of CTV as a powerful medium for brand amplification during peak shopping seasons. 'Our collaboration with Home Centre during Ramadan 2025 demonstrates the power of Connected TV to elevate seasonal campaigns with precision and scale,' Ayman Haydar, CEO of ThePubverse by ArabyAds said. 'This campaign is a clear example of how CTV drives both engagement and brand lift,' Haydar added. 'We're proud to have partnered once again with Landmark Group and remain committed to redefining how brands connect with audiences across MENA.'

Sheikh Zayed Grand Mosque Centre in Abu Dhabi welcomes over 4.3mln guests in H1 2025
Sheikh Zayed Grand Mosque Centre in Abu Dhabi welcomes over 4.3mln guests in H1 2025

Zawya

time4 days ago

  • Zawya

Sheikh Zayed Grand Mosque Centre in Abu Dhabi welcomes over 4.3mln guests in H1 2025

ABU DHABI: The Sheikh Zayed Grand Mosque Centre in Abu Dhabi witnessed a significant increase in visitor numbers during the first half of 2025, welcoming a total of 4,346,831 guests, marking a 5 percent growth compared to the same period in 2024, reaffirming the mosque's position as a leading religious and cultural destination on the global stage. The guest count included 1,948,482 worshippers and fasting guests, 2,355,165 visitors from various nationalities, and 43,184 users of the Mosque's Jogging Track. The mosque hosted 127,672 worshippers during Friday prayers, 346,671 during daily prayers, and 575,372 during the holy month of Ramadan and Eid Al-Fitr. Notably, the mosque recorded its highest number of worshippers on the 27th night of Ramadan (25 March 2025), with 72,710 worshippers, including 11,483 for Taraweeh prayers and 61,050 for Tahajjud prayers, in an atmosphere of serenity and spiritual reflection. As part of the 'Our Fasting Guests' initiative, the Centre collaborated with the Erth Zayed Philanthropies and its strategic partner Erth Hotel to distribute Iftar and Suhoor meals. The hotel prepared approximately 2.6 million meals, of which 898,767 were distributed at Sheikh Zayed Grand Mosque in Abu Dhabi, 442,345 at Sheikh Khalifa bin Zayed Grand Mosque in Al Ain, 1,160,000 in labour cities across Abu Dhabi, and 105,935 in various areas of the Emirate. During the Eid Al-Adha holiday, the mosque welcomed 96,497 guests, including 41,385 worshippers—12,740 of whom performed Eid prayers—54,751 visitors, and 361 Jogging Track users. The number of vehicles that used the mosque's parking facilities reached 988,411. According to the Centre's statistics, 82 percent of visitors came from outside the UAE, while 18 percent were UAE nationals and residents. This reflects the mosque's growing prominence as a global cultural tourism landmark. In terms of regional distribution, Asia accounted for 49 percent of visitors, followed by Europe with 35 percent, North America with 10 percent, Africa with 3 percent, South America with 2 percent, and Australia with 1 percent. The top visiting countries were India (20 percent), China (9 percent), Russia (8 percent), USA (7 percent), Germany (4 percent), followed by France, UK, Italy, Philippines, and Poland, each contributing 3 percent of the total visitors. The Centre's Cultural Tour Specialists conducted 2,363 cultural tours, introducing guests to the mosque's message of peace, tolerance, and cross-cultural dialogue. The Centre also received 826 official delegation bookings, including 196 high-level delegations. These included visits from 6 Heads of State, 1 Vice President, 6 Prime Ministers, 4 Parliament Speakers, 1 Deputy Speaker, 3 Governors, 4 Sheikhs and Princes, 44 Ministers, 16 Deputy Ministers, 25 Ambassadors and Consuls, 52 Military Delegations, and 34 delegations from various official entities. To enhance the visitor experience, the Centre provided over 70 electric vehicles to transport worshippers from parking areas to prayer halls, prioritising the elderly and People of Determination. Additionally, more than 3,515 comfortable seats were provided for their comfort and 50 wheelchairs were made available to facilitate movement within the mosque. The Centre continued to enrich its offerings with innovative experiences, including public cultural tours, 'Unseen Glimpses' tours via electric vehicles, Souq Al Jami', the Jogging Track, and Night Cultural Tours (Sura Tour) available 24/7. The 'Sura' experience was designed specifically for transit passengers and those with limited time during their stay in Abu Dhabi. Furthermore, the Centre offers 'El-Delleel', a multimedia guide device that provides virtual cultural tours in 14 languages, including a sign language tour for the hearing impaired and child-friendly tours, ensuring an inclusive and enriching experience for all visitors.

Dubai toll operator Salik posts 39.5 per cent rise in H1 revenue
Dubai toll operator Salik posts 39.5 per cent rise in H1 revenue

Gulf Business

time4 days ago

  • Gulf Business

Dubai toll operator Salik posts 39.5 per cent rise in H1 revenue

Image: WAM/ For illustrative purposes EBITDA rose 44.2 per cent in the six-month period to Dhs1.07 bn, with an EBITDA margin of 69.7 per cent, the company said in a statement last week. Net profit was Dhs770.9m, a 41.5 per cent rise. Revenue in the second quarter alone climbed 45.6 per cent. Salik performance boosted by two new toll gates The performance was supported by two new toll gates introduced in November 2024 and the launch of variable pricing at the end of January 2025, with Q2 2025 marking the first full quarter of the new system. Salik's tolling business recorded 318.4 million chargeable trips in H1 2025, including 160.4 million trips in Q2, up 1.6 per cent from 158.0 million in Q1. The company noted that Q1 is typically a stronger period, with traffic also redistributed during Ramadan. In view of the results, Salik's board recommended a cash dividend of Dhs770.9 m, equivalent to 10.278 fils per share, representing 100 per cent of H1 2025 profit. Read:

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