Ekka's sweet surprise: mega strawberry sundae stand and job opportunities
For decades, the beloved strawberry sundae has been an Ekka favourite — and in 2025, it's making a grand return.
'This year we're expecting over 180,000 strawberry sundaes to be sold,' Ekka event manager Brendan Christou told 7NEWS.
With demand sky-high, a new mega stall has been set up to ease the crowd.
'We've got a mega outlet, so it's a super-sized outlet to make sure that the queueing is better,' Christou said.
'Everyone can get their strawberry sundae really easily.'
A sweet, local favourite
And the good news? There'll be plenty to go around.
'We are producing 34,000 litres,' said Lick Ice Cream CEO Simon West, explaining the scale of this year's operation.
'We will never sell out,' Christou added.
The recipe for the Ekka icon is still kept under lock and key at Seventeen Mile Rocks, a suburb just a 30-minute drive south of Brisbane's city centre.
'This is our 15th year… so we've had fairly good practise at getting the formula right,' West confirmed.
And, wherever they can, they use Queensland p roduce.
'We try as best we can to use as much Queensland produce as possible,' he said.
This year, proceeds from the strawberry sundae sales will go towards funding future Ekka events, ensuring the show continues to thrive for years to come.
Ever dreamt of working at the Ekka?
But organisers say they need your help to make it all happen.
More than 300 paid roles and 1000 volunteer positions are on offer — and for some, no experience is needed.
'Everything from food and beverage roles to chefs… to animal attendants… to ushers… there's something for everyone,' said Christou.
Information on how to apply for the roles will be available on the official Ekka website about 7pm on Thursday, May 22.
The Ekka is Queensland's biggest annual event, bringing the country to the city with agriculture, food, and family fun.
This year, it will be running from August 9 to August 16.
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