Wake-up call for CEOs: How misinformation is redefining resilience

Fast Company

2 days ago

With the Atlantic hurricane season underway and another record-hot summer ahead, corporate America is entering its most volatile stretch of the year. From tariffs to extreme weather, today's risks are hitting supply chains, markets, and investor confidence.
The environment turns every natural or man-made crisis into a business liability. If you're a CEO, board member, or C-suite leader, this is your wake-up call and your moment to prepare. To help, we offer a warning of an emerging threat to be ready for: misinformation.
Recent leadership shifts, political interference, and funding uncertainty have exposed cracks in the country's crisis response infrastructure. If government systems can't keep up with the pace of crisis this year and beyond, businesses can't afford to wait. And misinformation cannot go unchecked or ignored.
A new front has opened that plays out on the digital battlefield of public perception, where misinformation spreads faster than facts. Lies are sensational, loud, and sticky. The truth? It's often slower and more complex—and yes, sometimes boring. That imbalance is where real damage happens.