‘A Total Sham': Michelle Obama's Nutrition Adviser Lets Loose on MAHA

Yahoo

a day ago

Before there was MAHA, there was Michelle.
Anyone following the rise of Robert F. Kennedy Jr.'s Make America Healthy Again movement can't help but recall former First Lady Michelle Obama's efforts to improve Americans' diets — and the vitriol she faced in response.
Now, many of the same Republicans who skewered Michelle Obama as a 'nanny state' warrior have embraced the MAHA movement.
To explore this head-spinning turn, I called up Sam Kass, the former White House chef under President Barack Obama and a food policy adviser wholed the first lady's 'Let's Move' initiative.
Kass said he was happy to find common ground with Kennedy and his MAHA brigade where possible. But he argued Kennedy's HHS has done little to actually improve the health of the public so far, and was instead mostly taking steps that would do real damage, including by undermining the use of vaccines.
Kass also warned potentially MAHA-curious food advocates against legitimizing the Trump administration by offering support for Kennedy.
'Those who are lending their voice for the things that they support are going to ultimately help enable outcomes that are going to be quite devastating for this country and for our kids,' he said in an interview with POLITICO Magazine.
At the same time, Kass is not surprised with MAHA's growing popularity.
In the 10-plus years since Kass left the White House, the issues of diet-related chronic disease haven't abated and Americans are more anxious about their health than ever. Wellness is a trillion-dollar industry, and MAHA influencers have filled the gap left by Democrats.
'The Democratic Party has absolutely blundered this issue,' he said. 'We're getting what we deserve here in some ways.'
This conversation has been edited for length and clarity.
How do you square the earlier conservative criticism of the 'Let's Move' initiative with the rise of MAHA? Are you surprised by the seeming contradiction?
I think most of that is because Republicans are fearful of President Trump. And therefore, if he is putting somebody in a position of great power and backing him, there's a huge part of the party that's going to go along with whatever that may be.
I don't think this is actually about the Republican Party taking this up. This is actually about a Democrat, traditionally, who had built up a pretty strong following on these issues, and decided to join forces with President Trump. It's not like any of these ideas are coming from the GOP platform. This is an RFK-led effort that they're now supporting.
So are they hypocrites for that? Certainly. But I welcome Republican support on trying to genuinely improve the health of the nation. Frankly, if we had had that for the last 20 years, I think that cultural retention would be far better. The reality, though, is what they're actually doing I don't think is going to have any positive impact, or very little. Even what they're saying is problematic on some levels, but what they're doing is a far cry from anything that's going to create the health outcomes this country needs.
When you say that, do you mean banning soda from SNAP or the food dyes issue? Are there specific things that come to mind?
It's a long list.
There's the critique that MAHA brings at the highest level, that chronic disease has exploded in our country. Nobody can refute that, and what we're eating is a big driver of poor health outcomes on many different levels. That is absolutely true. What we grow, how we're growing it, and what's being made out of it is quite literally killing people. That is something that First Lady Michelle Obama said way back when. I've been saying it for a couple of decades. After that, everything falls apart in my mind.
We can start with food dyes as the biggest announcement they made thus far. I'm all for getting food dyes out of food. There's just not a basis of evidence that most of the ones that are being used are actually the drivers of many of these health conditions.
It was reported that they were banning food dyes. Sadly, what they did was a total sham. It was a farce of an event. There was no policy at all that was announced. There was no guidance, there was no regulatory proposal, there wasn't even a request for information. There was absolutely nothing put forward to revoke the approvals of these dyes. And the reason I believe is that to revoke an approval, you have to show that it's harming the public health.
That's what we did for trans fats. Trans fats had been approved for consumption. There was plenty of evidence to show that that food was really driving death and disease in the country, and we banned it through a regulatory mechanism.
I could not fathom making an announcement like that without actually having a real policy to put in place. I didn't know whether to laugh or cry about what they did. Also, you see a bunch of the influencers holding up bags of Fruit Loops and saying, 'In Europe or Canada, these have no [synthetic] food dyes and ours do.' But the fact of the matter is Fruit Loops aren't good for you either way.
Part of the danger of RFK is he keeps talking about gold standard science and rebooting our public policy and science. The reality is he's doing the exact opposite. He's going to fast food restaurants, touting them on national television as the head of Health and Human Services, [saying that] a cheeseburger and french fries is good for you now because it's cooked in beef fat which is just the most insane thing on literally every single level. It has absolutely no basis in science.
We're focusing on issues that are absolutely not going to make an iota of difference in public health. It's absolutely shocking. They have a platform that is fear-based on certain issues, like these food dyes or seed oils, which are absolutely not addressing the core of what we're eating and the core of what's really harming our health.
The problem is the fries and the cheeseburger. It's not the oil that it's fried in. It's actually quite scary to me to see what's playing out.
Why do you think the politics of food have changed in the years since you were in the White House, and why do you think MAHA ideas have such appeal?
I don't exactly know for sure. In the age of social media, the thing that gets the algorithms the most activity is more extreme views. I think people are very vulnerable to very compelling, very scientifically sounding narratives that [MAHA influencers] all have, based on one study here or another study there, that can weave a narrative of fear.
It's not like food dyes are good, I'm happy to see them go. But you get people scared of what they're eating to the point where people stop eating vegetables because they're worried about the pesticides, which is just not good for their health. This fear is definitely taking hold. I think it's because the mediums on which this information travels are exacerbating that fear.
You already mentioned the food dye announcement and why that was concerning to you. What are some of the other actions that you think aren't necessarily achieving the stated goals?
If you step back and start to look at what actions have actually been taken, what you're actually seeing is a full-on assault on science throughout HHS. You're seeing a complete gutting of NIH, which funds much of the research needed to understand what in hyper-processed foods is undermining people's health and how to actually identify those correlations so you can regulate it very aggressively. You're seeing the complete gutting or elimination of departments within CDC and FDA that oversee the safety of our food. Food toxicologists have been fired. There's a department in CDC that's in charge of assessing chronic health and environmental exposures to toxins. Those offices have been eliminated.
The idea that somehow you're going to be more aggressively regulating based on the best science, while you're absolutely wholesale cutting scientific research and gutting the people who are in charge of overseeing the very industry that you're trying to clamp down on is a joke.
Then look at the 'big, beautiful bill' that is being supported by this administration, and it's catastrophic to the public health of the United States of America. Eight million people are going to lose access to health care. Three million plus are going to lose SNAP assistance.
Then we can get into USDA and EPA. Everybody's got to remember that the number one threat to the public health of the United States of America is climate change. If we continue on this path of pulling back every regulatory effort that's been made to try to transition our society to a much more sustainable, lower-carbon world, that's also preparing itself to deal with the volatility that's coming from the climate, we're not going to have food to eat. This idea that you're going to have big announcements about food dyes and Fruit Loops, while you completely roll back every effort to prepare our agricultural system and our food system to deal with climate change, you're gaslighting the American public.
Have you spoken to the former first lady about MAHA at all?
Not in any kind of depth.
Have you ever been in touch with Kennedy? Have you ever talked to him about these issues?
He's very close to a number of people I'm good friends with, but no, I have not.
You noted Kennedy used to be a Democrat. His issues — his opposition to pesticides, his support for healthy nutrition, with all the caveats that we just discussed — these were Democratic issues. Now, this MAHA coalition helped Trump win the White House. Why do you think Democrats have ceded this terrain?
The Democratic Party has absolutely blundered this issue. These are kitchen table issues. Our very well-being, our ability to eat food that's not harming ourselves and our kids, is fundamental to life on planet Earth and what it means to have a vibrant society. The fact that Democrats, much to my chagrin, definitely not because of lack of trying, have not taken this issue up with great effort over the last 15 years is shameful. We're getting what we deserve here in some ways.
I'm deeply critical of Democrats, with some exceptions. Sen. Cory Booker has been amazing on these issues. [Former Sen.] Jon Tester is also great. But it was never part of the platform, and it absolutely always should have been.
If there's some common ground to be found with Republicans, then great. We could get a lot done. But we can't just turn over the keys to this issue to people who are not serious.
When you worked in the Obama White House, you pushed better nutrition labeling, active living, bans on unhealthy foods in school meals and trans fat. The recent MAHA report pointed the finger at similar programs for chronic illness. Is that a place where you and MAHA advocates are on the same page, and how do you balance that with the concerns you've raised?
There's no clean answer to that. We largely, not entirely, share the same critique when it comes to food. Vaccines are another thing which are important to also talk about.
People are trying to pick the issue that they like and can get around and pretend like the rest isn't happening. It would be great if we got food dyes out, but it would pale in comparison to if he continues down the path to undermine vaccines as the foundation of public health and people start dying, like they are, with measles. That is not even close to a trade.
For all of my food friends who read this, or everybody in policy who are like, 'Oh yeah, I can work with him on this issue, but I'm going to turn a blind eye to that,' that doesn't work. That's going to lead to devastating outcomes.
On the report, I share the general critique of the problem. I spent my life saying those things and working on these issues. That's the easy part. What matters is what you do about it. How do you actually change what people are eating, and what is it going to take to really put the country on a different trajectory when it comes to health?
So far, I've seen absolutely no indication that the issues that they're focused on are going to have any meaningful or measurable impact on public health. Frankly, there's many other things that I think are going to be extremely detrimental. We will see. We're only a few months in. I could, depending on what happens, have a different perspective in six months or 12 months.
RFK has blamed the food industry for Americans' poor health. He's argued that government institutions are overwrought with corporate influence. Do you think he's right? And what do you think about RFK's approach to trying to curb corporate influence?
I'm all for curbing corporate influence. I had some big fights with industry. I won some of them, and sometimes I got my ass kicked. It's the nature of Washington when you're threatening the basic interests of an industry.
What's stunning to me is that the food industry so far has been silent. They haven't done anything to fight back, which says to me that they're not feeling threatened yet. I think they're waiting to see what's going to happen. I'm sure they're doing some stuff in the background, but this is nothing like what we were dealing with.
I agree that we should put the public's best interest first, not succumb to industry influence. I think the way that RFK talks about it is a real overstatement down a very dark conspiracy theory. The idea that JAMA and the American Medical Association and the New England Journal are just like corporate journals that just put corporate, completely distorted research out for the sake of making profits, it's just not serious.
He starts to discredit the very institutions, like HHS, that you actually need to do the work to rein in industry. The way that industry does make inroads is that they fund a lot of research. If you want to reduce industry influence, you should dramatically increase [government] investment in funding of scientific research on agriculture and climate change, on food and nutrition.
One of the biggest fights in the Obama era was over stricter nutrition standards for school lunches. The administration won some of those battles, but quite a few children still have obesity, according to the latest data. Is there anything you wish the Obama administration had done differently? Are there things policymakers should be doing differently?
School nutrition is just one part of a young person's diet. You're not going to solve kids' health issues just through school nutrition, but obviously it's a huge lever to pull. If we really want to make progress, you have to look much more holistically at the food environment that people are living in.
This is generational work. It's going to take literally decades of work to shift, not just the policies, but our culture, our businesses, to change how people are eating.
I think the one thing we missed would have been a much stricter restriction on sugar across the board. We had it for drinks,, but we didn't [apply it across the board], and that was a miss. We should have pushed harder on sugar. I think the policy was a really important start. It can always be improved and strengthened. Both the first Trump administration and this one are looking to roll back some of that.
The thing that we have to not forget — and this is true for schools, and certainly true for SNAP and WIC — is the biggest problem is not enough money for these programs. I started doing a lot of work on finding ways to restrict sugary drinks as an example from the SNAP program. But if you want to do that and actually get the health outcomes you need, you need to also increase the total dollar amount that people have so they can purchase healthier food. Part of the reason why people are drinking these things is they're the cheapest available drink. Coke is cheaper than water sometimes.
RFK recently called sugar 'poison.' Do you agree with that?
One of their tactics to obfuscate truth in science is dosage, right? The amount that we're consuming matters.
If you had a birthday cake on your birthday and you have a cookie — my kids eat a cookie, they're not dying, they're not being poisoned to death. They're fine. I think the problem is the amount of sugar we're consuming and the sizes of the portions we have. It's the cumulative amount of sugar.
It's probably technically not exactly the right word, poison. But I don't take issue with that. I think the levels of sugar consumption for young people are deeply alarming and are absolutely going to drive preventable death and disease for millions and millions of people. It already is and will continue to do so. It is a very serious problem.
But what do you do? I can't wait to see the policy proposals here. It's a tough problem to solve. It is not a problem that can be solved overnight, and it's going to take a very comprehensive effort to really shift the amount of sugar we're consuming, but it should be the goal of this administration. They should work very hard at it in a very serious and science-based way. Thus far, I have not seen that.