Kendrick Lamar's diss track lands another big win amid Drake feud

Irish Daily Star

22-04-2025

The International Academy of Digital Arts & Sciences unveiled its winners in various categories, including Kendrick Lamar's Not Like Us music video, which
took home the Webby Award for Music Video
, Creator Excellence.
Lamar, along with
Taylor Swift
, Rihanna and Simone Biles, were
among the honorees
at the Webby Awards, which acknowledge exceptional internet content and creators. "This year's winners represent a masterclass of creativity and innovation," Jesse Feister, executive director, Webby Media Group, said in a statement.
Interestingly, the Academy appears to be acknowledging Lamar's
infamous feud with Canadian hip-hop artist Drake
, which began as a friendly collaboration in the early stages of their careers, but escalated into a lyrical death match, particularly following Lamar's feature on Future and Metro Boomin's "We Don't Trust You" album on March 22, 2024.
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In 2023, Drake and J.Cole made headlines by landing their first Hot 100 No. 1 song together—and Cole's debut chart-topper—with the hit "First Person Shooter." The track saw them sharing the limelight and touting their status as stadium-fillers.
Lamar's "Not Like US" diss track success has declared him the winner of this round
Unwittingly, it appears Cole awoke Kendrick Lamar's competitive spirit when he gave a shout-out to himself, Drake, and K. Dot, rapping: "Love when they argue the hardest MC/ Is it K-Dot? Is it Aubrey? Or me? / We the big three like we started a league/ but right now, I feel like Muhammad Ali."
Kendrick Lamar did not hold back in his response on Future & Metro Boomin's "Like That," uncompromisingly taking aim at both Cole and Drake.
With lines like "F--- sneak dissin', first-person shooter/ I hope they came with three switches," Lamar's verse was a point-blank assault against his peers.
In April 2024, Drake took another jab at Lamar by releasing his "Taylor Made Freestyle" on Instagram, utilizing A.I. vocals to simulate Tupac and Snoop Dogg in his verses.
This move prompted an immediate response from Lamar with "Euphoria," a six-minute, biting track that condemned Drake for his use of the N-word, questioned his fashion choices, hip-hop credentials and more.
The ensuing battle saw both artists unleash a series of diss tracks, notably Drake's "Family Matters" and Lamar's "Not Like Us," where K. Dot notoriously labeled Drake and his circle as pedophiles.
However, it was "Not Like Us" that propelled Lamar to superiority over Drake in their spat. The track climbed the charts, Lamar secured the Superbowl halftime show, snagged five Grammys for the song, while Drake found himself entangled in a defamation lawsuit against Universal Music Group. When it comes to head-to-head clashes between the two rappers, Lamar has emerged the unequivocal victor.