Chelsea FC Embarks on Ambitious Dubai Skyscraper Project Featuring Rooftop Football Pitch
Chelsea Football Club has unveiled plans for a groundbreaking real estate venture in Dubai, marking its first foray into branded residential developments. In collaboration with Dubai-based developer DAMAC Properties, the project, named Chelsea Residences by DAMAC, will comprise six 130-metre-high towers situated in Dubai Maritime City. Scheduled for completion by December 2029, the development will offer over 1,400 sea-facing apartments, each infused with Chelsea's distinctive branding and designed to provide panoramic views of the Arabian Gulf and Dubai's skyline.
The residences will feature a range of amenities tailored to football enthusiasts and luxury seekers alike. A standout feature is the rooftop football pitch, adorned with the club's emblem, offering residents a unique sporting experience. Additional facilities include a Chelsea-themed gym, a football simulation room, and wellness centres equipped with cryotherapy zones, rain therapy rooms, and aerial yoga studios. Entertainment options encompass a private cinema for match screenings and an Aquarium Lounge bathed in Chelsea blue.
Dining experiences within the development are set to be equally exclusive. Residents will have access to Dubai's first mono-diet café, a private chef's table, and the Captain's Table—a dining event hosted by Chelsea legends. These offerings aim to blend the club's rich sporting heritage with Dubai's luxury lifestyle.
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Apartments will range from one to three bedrooms, with prices starting at approximately AED 2.17 million . The interiors are designed to reflect a fusion of British sophistication and Dubai's contemporary elegance, featuring floor-to-ceiling windows and high-end finishes. The project is being designed by the renowned architecture firm Gensler, known for integrating brand identity into architectural design.
This venture represents a strategic move by Chelsea FC to expand its global footprint and diversify revenue streams. Under the ownership of Clearlake Capital and Todd Boehly, the club is exploring innovative avenues to enhance its brand presence and financial stability. The partnership with DAMAC Properties, a developer recognized for luxury projects like the Roberto Cavalli Tower and the Versace Tower in London, aligns with this vision.
DAMAC's Managing Director, Amira Sajwani, emphasized the project's significance, stating, 'Chelsea Residences by DAMAC represents a convergence of two global powerhouses, redefining what it means to live like a champion.' The development is poised to attract high-net-worth individuals, including British expatriates and affluent buyers from Southeast Asia and the Indian subcontinent, seeking a unique blend of luxury living and football culture.
In addition to the residential project, the partnership includes DAMAC's logo appearing on Chelsea's men's and women's team shirts for the remainder of the 2024-25 season, debuting during a UEFA Conference League semi-final match. This collaboration underscores the club's commitment to strengthening its brand presence in the Middle East, a region with a growing appetite for football and luxury real estate.
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