Latest news with #Chelsea-themed
Arabian Post
24-05-2025
- Business
- Arabian Post
Chelsea FC Embarks on Ambitious Dubai Skyscraper Project Featuring Rooftop Football Pitch
Chelsea Football Club has unveiled plans for a groundbreaking real estate venture in Dubai, marking its first foray into branded residential developments. In collaboration with Dubai-based developer DAMAC Properties, the project, named Chelsea Residences by DAMAC, will comprise six 130-metre-high towers situated in Dubai Maritime City. Scheduled for completion by December 2029, the development will offer over 1,400 sea-facing apartments, each infused with Chelsea's distinctive branding and designed to provide panoramic views of the Arabian Gulf and Dubai's skyline. The residences will feature a range of amenities tailored to football enthusiasts and luxury seekers alike. A standout feature is the rooftop football pitch, adorned with the club's emblem, offering residents a unique sporting experience. Additional facilities include a Chelsea-themed gym, a football simulation room, and wellness centres equipped with cryotherapy zones, rain therapy rooms, and aerial yoga studios. Entertainment options encompass a private cinema for match screenings and an Aquarium Lounge bathed in Chelsea blue. Dining experiences within the development are set to be equally exclusive. Residents will have access to Dubai's first mono-diet café, a private chef's table, and the Captain's Table—a dining event hosted by Chelsea legends. These offerings aim to blend the club's rich sporting heritage with Dubai's luxury lifestyle. ADVERTISEMENT Apartments will range from one to three bedrooms, with prices starting at approximately AED 2.17 million . The interiors are designed to reflect a fusion of British sophistication and Dubai's contemporary elegance, featuring floor-to-ceiling windows and high-end finishes. The project is being designed by the renowned architecture firm Gensler, known for integrating brand identity into architectural design. This venture represents a strategic move by Chelsea FC to expand its global footprint and diversify revenue streams. Under the ownership of Clearlake Capital and Todd Boehly, the club is exploring innovative avenues to enhance its brand presence and financial stability. The partnership with DAMAC Properties, a developer recognized for luxury projects like the Roberto Cavalli Tower and the Versace Tower in London, aligns with this vision. DAMAC's Managing Director, Amira Sajwani, emphasized the project's significance, stating, 'Chelsea Residences by DAMAC represents a convergence of two global powerhouses, redefining what it means to live like a champion.' The development is poised to attract high-net-worth individuals, including British expatriates and affluent buyers from Southeast Asia and the Indian subcontinent, seeking a unique blend of luxury living and football culture. In addition to the residential project, the partnership includes DAMAC's logo appearing on Chelsea's men's and women's team shirts for the remainder of the 2024-25 season, debuting during a UEFA Conference League semi-final match. This collaboration underscores the club's commitment to strengthening its brand presence in the Middle East, a region with a growing appetite for football and luxury real estate.
Dubai Eye
30-04-2025
- Business
- Dubai Eye
Chelsea FC signs partnership with DAMAC Properties
Chelsea Football Club on Wednesday announced it has signed a long-term global partnership with DAMAC Properties. The agreement will see the development of Chelsea Residences by DAMAC, slated to the be first-of-its-kind football-themed branded residences located in Dubai's newest beachfront, Maritime City. The residence is expected to feature more than 1,400 units, each with seafront view and access to Chelsea-themed amenities that place health and fitness at the forefront. The new development will be built with Chelsea Football Club's famous brand woven into the fabric, from its concierge service to its high-performance spaces. DAMAC will also feature on Chelsea FC's front of shirt for the rest of the season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday. Managing director of sales & development of DAMAC Properties, Amira Sajwani, said: "This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time." Jason Gannon, President and COO of Chelsea Football Club, said: "DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can't wait to see Chelsea Residences take its place in the Dubai skyline."
