logo
Balancing Security And Costs In Attack Surface Management

Balancing Security And Costs In Attack Surface Management

Forbes14-05-2025

Al Kingsley MBE is CEO of NetSupport, Chair of a multi-academy trust in the U.K, tech writer, speaker & author of multiple education books.
getty
Security is important to all of us—no matter who or where we are.
Think of a regular home. The doors will have locks (and probably the windows, too), which is usually enough to keep things safe and secure. However, a more upscale residence might house an extensive jewelry collection, priceless paintings or designer clothing. The owner of these will be more likely to install an alarm system, cameras and even security laser beam triggers.
There are three components to balance when considering protecting precious possessions: their value, the likelihood of criminals targeting them and the cost of the security measures needed to protect them proportionate to that value.
When it comes to protecting your company's attack surface, the smaller the window of vulnerability, the smaller the chance threat actors have of breaking through and putting systems, data or sensitive company information at risk.
Aside from the practical aspects of protecting critical systems, there are additional elements at stake. It may not be obvious until a cyberattack happens, but reputation and customer trust are both intrinsically connected to company technology. If your business experiences a data breach or significant downtime, customers will go elsewhere, and you'll have to work hard to regain their trust and win them back. IT security isn't just a business expense—it's a critical investment in future growth.
Your security costs are all about context and finding the right fit for your business. In addition, the sector you operate in will determine the type and extent of the safeguards you need. Seek out solutions that will integrate with your infrastructure without friction and deliver the most value for your operations. For example, if you implement a new e-commerce platform that has top-grade security but requires users to go through numerous steps to use it, this additional friction may cost you customers in the long run.
Any disruption to your business costs money. Consider taking the following actions to help prevent them.
• Know the patterns of your company's activity so you can spot anything untoward at the earliest opportunity. You could employ a dedicated IT asset management (ITAM) solution and/or behavioral AI analytics to help with this. Automated scanning will help ensure nothing serious gets missed, and patch management solutions can prevent issues from becoming more significant problems.
• Understanding the types of threats you may encounter will save you time if your organization experiences a cyberattack. Identification is the first step in understanding which attacks pose the most significant danger and what steps you should take to ensure your best defense.
• Ensure you know what to do in the event of a security incident. Implement a strategy for fixing and recovering from the aftermath—and practice it regularly. If you're well prepared, your recovery will be much quicker.
Although these components form the foundation of any security investment, businesses must also consider compliance requirements (such as ISO 27001 or GDPR), industry best practices and the potential monetary impact of a data breach.
With so many businesses having remote and mobile employees and devices active outside the four walls of the company's network, having a solution for supporting them is vital. Hackers can exploit vulnerabilities in the communication channels between the support technician and the remote device by taking control of the session, intercepting data in transit or injecting malware into the network.
So, check for support tools that are secure by design and built on a zero-trust architecture to give you confidence that your remote support sessions aren't providing cybercriminals with a convenient attack vector. Beyond this, adding mechanisms such as enforced multifactor authentication and session logging can also help fortify your posture.
Employees must be regularly reminded of their responsibility not to expose the business to risk and the requirement to be active participants in keeping its systems safe. Clear explanations, guidelines, policies and procedures will lay the groundwork for training, helping staff see why they should do things the way the business requires.
Cybersecurity training is critical and must outline the dangers of social engineering techniques that take advantage of our human condition (e.g., phishing, smishing and vishing), alongside the importance of password hygiene. Department managers should also be reminded to remove former team members' access from business systems promptly so that these otherwise dormant channels don't provide a convenient inroad for hackers.
Protecting your organization's attack surface isn't about the amount of money you spend; it's about spending wisely in the areas of most need. Every business has unique characteristics and areas of vulnerability, so taking a measured, informed approach will help ensure you invest in the right areas.
Balancing value, the likelihood of security compromise and the cost to the business allows organizations to be prepared for possible cyber incidents in a fiscally sustainable way. However, the measures you take at the start need not be set in stone. With constant developments in the technological environment, flexibility is key, so with all your metrics in hand, don't be afraid to recalibrate your cybersecurity defense position if needed. A proactive approach not only safeguards your operations but also helps maintain customer trust, promoting long-term business success.
Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Cognitive Cities Are Rising To Define The Urban Future
Cognitive Cities Are Rising To Define The Urban Future

Forbes

time33 minutes ago

  • Forbes

Cognitive Cities Are Rising To Define The Urban Future

Cities, where almost 60 percent of all humans now live, often struggle with a long list of issues that include traffic congestion, inefficient public services, high carbon emissions, economic and public safety challenges, and aging water and energy systems. As a result, there's a large and growing demand for novel solutions. It won't come as a surprise that new technologies are playing an increasingly important role in addressing a wide range of urban needs. The term smart city, which first began to appear in the 1990s, is often used to describe an urban area that adopts innovative digital technologies, data, sensors, and connectivity to improve a community's livability, workability, and sustainability. The smart city movement has had plenty of successes (and their fair share of failures and backlash), and public agencies committed to the use of innovative technologies and data to drive better governance can be found in every part of the world. Now a new concept is emerging that builds upon the success and limitations of smart cities. It's called the cognitive city and it's when AI, used in conjunction with other related emerging technologies, creates a more intelligent, responsive, and adaptable urban experience. This shift is unsurprising. It's happening as the intelligence age drives the emergence of a cognitive industrial revolution, an economic transformation that is forcing every organization to make sense of and see the opportunities in a world of thinking machines. At their core, cognitive cities are AI-powered and data-driven. They use these technologies and others to understand patterns in the urban space to help with decision-making, planning, and governance, and to power innovative urban solutions. Instead of being reactive, the aim is for city services to be proactive by anticipating needs and challenges. Over time, the city learns about its community, helping it to evolve to meet current and future needs. This may all sound a little too abstract, so let's put it in perspective by exploring two cognitive cities being constructed right now. Perhaps the most famous cognitive city underway is in the northwestern region of the Kingdom of Saudi Arabia. Called NEOM, this area includes The Line. Instead of being built in a traditional radial shape, The Line is a long, narrow strip, proposed to be 106 miles in length, 656 feet in width, and 1640 feet in height. Advanced cognitive technologies are at the heart of this city, enabling the optimization of transportation, resource management, and energy consumption—it will all be non-carbon based. The city is being designed to understand residents' needs and support personalized and proactive services such as healthcare, activity scheduling, and temperature management. The city of Aion Sentia, underway in Abu Dhabi in the United Arab Emirates, has even bolder aspirations. It's being designed to anticipate even more resident needs. If you like to buy a latte from your favorite coffee store each day at 8am, it's going to be ready for you. If you have an anniversary upcoming, you'll be reminded, and reservations will automatically be made at your favorite restaurant. Central to this cognitive city will be a city-provided app that will be your urban assistant. For example, if you get an energy bill that is higher than expected, you'll be able to tell the app, and it will figure out what you need to do to reduce your energy use. Feeling ill, the app will make a medical appointment and take care of all the related logistics. Other cities embracing the cognitive city concept include Woven in Japan, Songdo in South Korea, and Telosa in the United States. This may all sound rather futuristic, and it is. Much of it has yet to be built and proven. The concept of cognitive cities has some significant challenges related to privacy and the extent to which residents even want automation is every aspect of their lives. Toronto's proposed urban project, Sidewalk, haunts both the city and the developers, and is a litmus test for cognitive technology use, as issues surrounding privacy and data contributed greatly to its abandonment. In the marketplace of ideas, communities will need to balance the benefits of an AI-powered urban future versus the concerns and risks they present. These questions and others won't be second order issues but will need to be addressed as priorities as we enter the era of cognitive cities.

Britain to allocate $116 billion to R&D in spending plan
Britain to allocate $116 billion to R&D in spending plan

Yahoo

time3 hours ago

  • Yahoo

Britain to allocate $116 billion to R&D in spending plan

LONDON (Reuters) -British finance minister Rachel Reeves will allocate 86 billion pounds ($116 billion) in this week's spending review to fund research and development, the Department for Science, Innovation and Technology (DSIT) said on Sunday. It said the package, funding everything from new drug treatments and longer-lasting batteries to artificial intelligence breakthroughs, would be worth over 22.5 billion pounds a year by 2029/30, driving new jobs and economic growth. Reeves will divide more than 2 trillion pounds ($2.7 trillion) of public money between her ministerial colleagues on Wednesday, making choices that will define what the year-old Labour government can achieve in the next four years. The DSIT said the announcement on R&D follows Reeves' commitment last week to 15.6 billion pounds of government investment in local transport in city regions in the Northern England, Midlands and the South West. ($1 = 0.7398 pounds)

Prediction: This Hot Artificial Intelligence (AI) Semiconductor Stock Will Skyrocket After June 25
Prediction: This Hot Artificial Intelligence (AI) Semiconductor Stock Will Skyrocket After June 25

Yahoo

time3 hours ago

  • Yahoo

Prediction: This Hot Artificial Intelligence (AI) Semiconductor Stock Will Skyrocket After June 25

Micron Technology stock has been in red-hot form on the stock market over the past couple of months, and its upcoming quarterly report on June 25 could give it another boost. Micron is on track to deliver outstanding growth in its revenue and earnings, driven by the terrific demand for the company's high-bandwidth memory chips. The stock's attractive valuation makes it a no-brainer buy going into its earnings report. 10 stocks we like better than Micron Technology › Micron Technology (NASDAQ: MU) stock has made a sharp move higher over the past couple of months -- gaining an impressive 37% as of this writing -- driven by the broader recovery in technology stocks. And it won't be surprising to see this semiconductor stock getting a big shot in the arm when it releases its fiscal 2025 third-quarter results after the market closes on June 25. Micron is heading into its quarterly report with a major catalyst in the form of artificial intelligence (AI) on its side, which could allow the company to deliver better-than-expected numbers and guidance and send its stock even higher. Let's look at the reasons why that may be the case. Micron's fiscal Q3 guidance calls for $8.8 billion in revenue at the midpoint of its guidance range. That would be a massive increase over the year-ago period's revenue of $6.8 billion. Meanwhile, the company's adjusted earnings are forecast to jump by just over 2.5 times on a year-over-year basis. Investors, however, shouldn't forget that the booming demand for high-bandwidth memory (HBM) that goes into AI graphics processing units (GPUs) manufactured by the likes of Nvidia and AMD could allow Micron to exceed its guidance. Micron's HBM has been selected for powering Nvidia's GB200 and GB300 Blackwell systems, and the good news is that the latter reported solid numbers recently. Nvidia's data center revenue shot up 73% year over year to $39 billion in the first quarter of fiscal 2026, with the Blackwell AI GPUs accounting for 70% of the segment's revenue. Nvidia pointed out that it has almost completed its transition from the previous-generation Hopper platform to GPUs based on the latest Blackwell architecture. What's worth noting here is that the company's Blackwell GPUs are equipped with larger HBM chips to enable higher bandwidth and data transmission. Specifically, Nvidia's Hopper H200 GPU was equipped with 141 gigabytes (GB) of HBM. That has been upgraded to 192 GB on Nvidia's B200 Blackwell processor, while the more powerful B300 packs a whopping 288 GB of HBM3e memory. Micron management remarked on the company's March earnings conference call that it started volume shipments of HBM3e memory to its third large customer, suggesting that it could indeed be supplying memory chips for Nvidia's latest generation processors. Importantly, the terrific demand for HBM has created a favorable pricing scenario for the likes of Micron. The company is reportedly looking to hike the price of its HBM chips by 11% this year. It has sold out its entire HBM capacity for 2025 and is negotiating contracts for next year, and it won't be surprising to see customers paying more for HBM considering its scarcity. This combination of higher HBM volumes and the potential increase in price explains why Micron's top and bottom lines are set to witness remarkable growth when it releases its earnings later this month. Additionally, even more chipmakers are set to integrate HBM into their AI accelerators. Broadcom and Marvell Technology, which are known for designing custom AI processors for major cloud computing companies, have recently developed architectures supporting the integration of HBM into their platforms. So, Marvell's addressable market is likely to get bigger thanks to AI, setting the stage for a potential acceleration in the company's growth. Micron stock has rallied impressively in the past couple of months. The good part is that the company is still trading at just 23 times earnings despite this surge. The forward earnings multiple of 9 is even more attractive, indicating that Micron's earnings growth is set to take off. Consensus estimates are projecting a whopping 437% increase in Micron's earnings this year, followed by another solid jump of 57% in the next fiscal year. All this indicates why the stock's median 12-month price target of $130 points toward a 27% jump from current levels. However, this AI stock could do much better than that on account of the phenomenal earnings growth that it is projected to clock, which is why investors can consider buying it hand over fist before its June 25 report that could supercharge its recent rally. Before you buy stock in Micron Technology, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Micron Technology wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $669,517!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $868,615!* Now, it's worth noting Stock Advisor's total average return is 792% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 2, 2025 Harsh Chauhan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Advanced Micro Devices and Nvidia. The Motley Fool recommends Broadcom and Marvell Technology. The Motley Fool has a disclosure policy. Prediction: This Hot Artificial Intelligence (AI) Semiconductor Stock Will Skyrocket After June 25 was originally published by The Motley Fool

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store