AZIMUTH Festival makes a splash with new poolside series in AlUla
Beat the summer heat by soaking in the cool waters amidst gorgeous rock formations and canyons.
As the desert sun rises higher and temperatures soar, AlUla is turning up the heat in the coolest way possible. Known for blending marvellous music with surreal landscapes, the team behind the AZIMUTH Festival is making waves once again with a brand-new summer series called Poolside by AZIMUTH.
Set to run every weekend from 4 July to 16 August, Poolside by AZIMUTH transforms AlUla's striking rock-carved scenery into an immersive oasis. Expect laid-back beats, shimmering pools, and a backdrop of dramatic sandstone formations, all part of a sun-drenched escape that merges nature with nightlife.
Four of AlUla's premier resorts will play host to the summer series: Banyan Tree AlUla, Dar Tantora, Our Habitas AlUla and Shaden Resort. Each venue will bring its own distinct flair, but the formula remains the same: swimming, music, vibes, and views. Guests can dip into refreshing waters by day, and dance into the evening with a rotation of live DJs and performers. While food isn't included in the ticket, curated menus will be available at each location, featuring light bites and beverages to keep you going well past sunset.
Running from 4pm to 1am, tickets are priced at SAR 200 for women, SAR 600 for men, and SAR 500 per couple. Pre-booking is essential, and with limited capacity and high demand, it's best to lock in your plans early.
Although Poolside by AZIMUTH is a prelude to the main AZIMUTH Festival, scheduled for 25 and 26 September, the spirit is just as electric. A part of the AlUla Moments calendar, the flagship AZIMUTH has become one of the region's leading music events since launching in 2020, attracting talent and fans from across the world. This new poolside concept brings the same energy in a more intimate, sun-soaked format.
So, whether you're a music lover, poolside aficionado, or simply seeking a summer scene like no other, Poolside by AZIMUTH promises memorable weekends under the desert stars.
GO: Visit www.experiencealula.com for tickets and more information.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
5 days ago
- Broadcast Pro
SRMG partners with TikTok to empower content creators across KSA and MENA region
The partnership will accelerate the creator economy and drive commercial growth by integrating TikTok's platform with SRMG's media ecosystem, events and training initiatives. Saudi Research and Media Group (SRMG) has announced a strategic partnership with TikTok aimed at empowering emerging content creators in Saudi Arabia and the wider MENA region, while also driving commercial growth through a range of innovative initiatives. The collaboration seeks to capitalise on TikTok's strengths in expanding content reach, opening up monetisation opportunities, and deepening engagement with the region's highly connected and digitally savvy audience. By integrating TikTok into SRMG's major events and diverse media platforms, the partnership will significantly expand the platform's presence in key sectors such as entertainment, sports, and lifestyle. One of the central pillars of the partnership is the launch of #TikTokAcademy, a new initiative developed with SRMG Academy and tailored specifically for the Saudi market. This programme invites aspiring digital storytellers to submit original content across categories including lifestyle, fashion, film, news and sports. Selected participants will receive specialised training through SRMG's portfolio of media brands and will have the opportunity to work directly with industry professionals, including editors, journalists, and producers. The partnership will also see SRMG's prominent cultural and entertainment events, including the Billboard Arabia Music Awards and Hia Hub, serve as key platforms for showcasing TikTok creators. Additionally, SRMG will leverage its expansive media network — which includes Hia Magazine, Sayidaty, Arriyadiyah, and Billboard Arabia — to amplify creator content through both editorial features and digital outreach. This initiative arrives amid strong momentum in the regional media and entertainment sectors. In 2023 alone, the media industry contributed SAR 14.5bn ($3.87bn) to the Kingdom's GDP, with plans to more than triple this figure by 2030. The sector is expected to create 67,000 jobs by 2024. Entertainment revenues have already surpassed SAR 1bn ($0.27bn), reaching more than 75m people over the past five years — a surge heavily driven by social media, which has made Saudi Arabia one of the top global markets in platform usage and digital content creation. Commenting on the partnership, Bassil Al Mouallimi Chief Strategy & Commercial Officer at SRMG, said: 'We believe in the power of community and in the influential role the new generation plays in shaping the future of media in our region. The region's creative economy is witnessing remarkable and rapid growth, particularly across the media, entertainment, and social platform sectors. Our strategic partnership with TikTok marks a significant step in solidifying our presence at the heart of this creative movement. We are working to connect talented creators with global platforms and foster an environment that empowers them to thrive and make a meaningful impact. This goes beyond simply producing trend-driven content — it's about building sustainable career paths, amplifying authentic voices, and driving growth in the content economy.' Kinda Ibrahim, TikTok's General Manager of Content Operations in MEA, South and Central Asia, added: 'At TikTok, we are committed to empowering a new generation of storytellers by giving them the tools, platform, and global stage to express themselves and shape culture. Saudi Arabia is home to an incredibly engaged and creative community. Through this partnership with SRMG, we are doubling down on our efforts to nurture local talent, fuel the region's creative economy, and help creators thrive, not just in the Kingdom, but across the world.' This strategic partnership builds on the momentum of earlier joint initiatives, including the launch of the Billboard Arabia TikTok Music Charts, a first-of-its-kind platform spotlighting the most streamed and culturally influential songs in the Arab world. It also follows the rollout of SRMG Academy's first technology journalism course, powered by TikTok, designed to train the next wave of Saudi storytellers in navigating and reporting on the fast-evolving tech landscape.
Zawya
24-05-2025
- Zawya
Breaking Boundaries with the AFTEC Jockey Club Creative Futures Project
Leading Educational Experts Convene at Knowledge Exchange Festival 2025 Navigating Collective Creative Futures through Arts Education HONG KONG SAR - Media OutReach Newswire - 24 May 2025 - To foster greater understanding and facilitate dialogue on creative teaching and learning among stakeholders in education and the arts, AFTEC, with funding from The Hong Kong Jockey Club Charities Trust, presents the Knowledge Exchange Festival on 23 – 24 May 2025 at the Hong Kong Maritime Museum. This two-day festival, themed Navigating Collective Creative Futures, is a flagship annual festival of the AFTEC Jockey Club Creative Futures Project. It has attracted over 500 representatives from educational and arts communities to explore the pivotal role of creativity and creative thinking in talent development and industry innovation. The Festival features distinguished guest speakers from overseas and Hong Kong, including Professor Anne Bamford OBE, Director of the International Research Agency and globally celebrated arts education researcher; Ms May Tan, Director (Education & Development), National Arts Council, Singapore; and Mr Irgel Enkhsaikhan and Mr Louis Schulz from Assemble Studio, the renowned London-based architecture and design collective and winner of the 2015 Turner Prize. These experts shared insights from the UK and Singapore, exploring how creative thinking shapes career development in the arts and beyond, and fuels cross-sector collaboration and innovation. Two key panel discussions delved into pertinent topics. The first discussion, Beyond Teaching: Artists' Creative Index, assessed the current professional landscape and future career pathways for arts educators in Hong Kong. The second panel, Nurturing Creative Talent: Creative Industries+, will provide insights into how different creative industries and medical sector utilise creative thinking to nurture talent and drive industry growth. Additionally, two interactive sessions will be held. Participants engaged in a children's book illustration workshop, Into the Uncut Grass: The Role of Illustrations in Children's Books, facilitated by illustrators, educators, and publishers. Another session, Fascinating!, a playful hat-making workshop led by Assemble Studio, offered attendees hands-on experiences in cross-sector creative practices. Remarkable Project Impact, Pioneering Educational Frontiers Ms Lynn Yau, Chief Executive Officer of AFTEC and Project Director of the AFTEC Jockey Club Creative Futures Project, said, "The value of the arts is often diminished by the pursuit of standardised answers. AFTEC is dedicated to promoting asset-based learning to eliminate the fear of being wrong. When teachers overly emphasise rigid curriculum frameworks and suppress creativity, students become reluctant to voice their thoughts, trapping classrooms in a cycle that focuses on deficits rather than potential. The key to transformation lies in education shifting from 'compensating for weaknesses' to 'developing strengths.' We do not need to hide weaknesses — instead, we empower everyone to leverage their unique qualities." Building on the success of an earlier pilot initiative, the AFTEC Jockey Club Creative Futures Project is a multi-level creative learning programme designed to build a robust community of arts educators. Participants employ interdisciplinary practical teaching strategies based on the 5Cs—Creativity, Critical Thinking, Communication, Collaboration, and Contribution—to co-design curriculum content. Through interactive, arts-based cross-disciplinary learning methods, creative practitioners collaborate with teachers to bridge traditional and creative classroom teaching, enhancing students' creativity and learning autonomy. On the second day of the Festival, the Project will announce the 12 schools selected as Creative Schools, which will implement arts-based interdisciplinary creative learning from 2025 to 2028. Sports and Culture is one of the priority funding areas for the Club's Charities Trust. Ms Winnie Yip, Head of Charities (Culture, Sports and Community Engagement), The Hong Kong Jockey Club, highlighted in her opening speech that, "AFTEC truly prioritises students' needs. The innovative launch of the AFTEC Jockey Club Creative Futures Project brings fresh energy to Hong Kong's traditional education model." For further information about the AFTEC Jockey Club Creative Futures Project, please visit Fostering Cross-border Exchange, Accelerating Creative Arts Education To enhance cross-border collaboration in arts education, two other special sessions were held during the same week. The Hong Kong-Mainland Creative Learning Cultural Exchange 2025 brought together 34 distinguished educational professionals and arts educators from various provinces and cities in the Mainland alongside Hong Kong school representatives from the AFTEC Jockey Club Creative Futures Project. Under the theme "Integrating Arts and Education," participants engaged in meaningful discussions, sharing experiences and exploring the transformative power of arts education. Another session, Capturing Asian Conceptions of Creative Thinking, chaired by Professor Anne Bamford OBE, aimed to investigate how creative thinking is defined, prioritised, and nurtured in various Asian cities, highlighting cultural similarities and differences. Hong Kong served as the starting point for this research initiative, which will subsequently expand to other Asian cities. The session was attended by experts from the AFTEC Jockey Club Creative Futures bringing together stakeholders from the business sectors, creative industries, cultural and educational institutions, arts and creative practitioners, as well as stakeholders from medicine, social innovation, and entrepreneurship, the project seeks to comprehensively examine diverse interpretations and practices of creative thinking across cultures. Research findings will be shared with UNESCO and the OECD. Hashtag: #AFTEC The issuer is solely responsible for the content of this announcement. About AFTEC Advancing creative learning and arts education in Hong Kong Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community. As a proudly homegrown Hong Kong organisation, we nurture the city's greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual education programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together. The Absolutely Fabulous Theatre Connection
FACT
23-05-2025
- FACT
AZIMUTH Festival makes a splash with new poolside series in AlUla
Beat the summer heat by soaking in the cool waters amidst gorgeous rock formations and canyons. As the desert sun rises higher and temperatures soar, AlUla is turning up the heat in the coolest way possible. Known for blending marvellous music with surreal landscapes, the team behind the AZIMUTH Festival is making waves once again with a brand-new summer series called Poolside by AZIMUTH. Set to run every weekend from 4 July to 16 August, Poolside by AZIMUTH transforms AlUla's striking rock-carved scenery into an immersive oasis. Expect laid-back beats, shimmering pools, and a backdrop of dramatic sandstone formations, all part of a sun-drenched escape that merges nature with nightlife. Four of AlUla's premier resorts will play host to the summer series: Banyan Tree AlUla, Dar Tantora, Our Habitas AlUla and Shaden Resort. Each venue will bring its own distinct flair, but the formula remains the same: swimming, music, vibes, and views. Guests can dip into refreshing waters by day, and dance into the evening with a rotation of live DJs and performers. While food isn't included in the ticket, curated menus will be available at each location, featuring light bites and beverages to keep you going well past sunset. Running from 4pm to 1am, tickets are priced at SAR 200 for women, SAR 600 for men, and SAR 500 per couple. Pre-booking is essential, and with limited capacity and high demand, it's best to lock in your plans early. Although Poolside by AZIMUTH is a prelude to the main AZIMUTH Festival, scheduled for 25 and 26 September, the spirit is just as electric. A part of the AlUla Moments calendar, the flagship AZIMUTH has become one of the region's leading music events since launching in 2020, attracting talent and fans from across the world. This new poolside concept brings the same energy in a more intimate, sun-soaked format. So, whether you're a music lover, poolside aficionado, or simply seeking a summer scene like no other, Poolside by AZIMUTH promises memorable weekends under the desert stars. GO: Visit for tickets and more information.
