
DAZN and TVU transform FIFA Club WC coverage with cloud workflow
DAZN, the global sports entertainment platform, partnered with TVU Networks to power a fully cloud-based production and distribution system for the 2025 FIFA Club World Cup, transforming how live sports are delivered to global audiences. This year's tournament, hosted across major stadiums in the United States, marked the debut of the Club World Cup's expanded format featuring 32 top football clubs from around the world. Over the course of a month, the event united fans from all continents in a celebration of elite football.
Through the use of TVU Networks' advanced cloud technology, DAZN connected production teams across nine countries in Europe, Asia and the Americas. This enabled seamless real-time coordination and remote management without the need for large on-site crews. Key to this setup was TVU MediaHub, which made all 32 TVU RPS One transmitters available instantly for global broadcast, allowing pivotal moments, from high-stakes goals in Los Angeles to dramatic saves in Miami, to reach regional networks worldwide with exceptional speed and efficiency.
Centralising operations in the cloud allowed DAZN to streamline complex international workflows, reduce logistical burdens and accelerate content delivery while minimising environmental impact. The result was a more agile, sustainable and globally synchronised production model.
This collaboration between DAZN and TVU Networks not only ensured top-tier coverage of the tournament but also set a new benchmark for the future of live sports broadcasting. By embracing cloud infrastructure, the 2025 FIFA Club World Cup demonstrated how cutting-edge technology can enhance viewer experience and redefine global event production.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Campaign ME
6 hours ago
- Campaign ME
How the Middle East is positioning itself as a global sports leader
The Middle East is becoming a sports powerhouse. Most recently, one of its leading lights took centre stage when Al-Hilal knocked Manchester City out of the Club World Cup to reach the tournament's first-ever quarter finals. As the Middle East steers away from being an economy dependent on oil, it is actively repositioning itself as a leader in sports globally by becoming a hub for major sporting events. For instance, KSA has invested £5bn ($6.6bn) in sports since 2021 as Saudi Arabia's Vision 2030, placing sport at the heart of this transformation and as an engine of economic dynamism. The Kingdom is actively converting oil wealth into cultural capital: investing in football, live events, leisure, and tourism infrastructure. This isn't just about sport – it's about shaping global connection narratives and increasing Saudi Arabia's relevance on the world stage. Building Middle East sporting event brands When it comes to hosting sporting events, the Middle East has looked to position itself as a destination that other countries can't rival. It focuses on building a luxury image around its events compared with sports events in other regions. Some of this was evident at the FIFA men's World Cup in 2022 in Qatar and no doubt will be when Saudi Arabia hosts the 2034 World Cup. The region has also hosted F1 Grands Prix since 2004 along with high-profile boxing events and golf tournaments. The sense of 'premium-ness' created around ME's sporting events comes in part from its extensive infrastructure developments, which are capturing the imagination of fans around the world. The region is also expanding its sporting events and entertainment to boost its destination travel economy. For instance, a football-inspired theme park. Real Madrid World was opened in 2024, to extend its football association and visitor attractions. But it is F1 that epitomises ME's lavish marketing style. Although the penultimate rounds of the championships in Qatar and Abu Dhabi may take place elsewhere this year due to conflict in the Middle East, in previous years, the Middle East has put on a grand show. The circuit on Yas Island has luxury suites, an indoor water park, a golf course, and a Ferrari theme park. The Yas Marina Circuit for the Abu Dhabi Grand Prix in 2024 also included high-profile entertainment with live music from Eminem, Muse, and Peggy Gou among others. Al Hilal building a football club as a cultural brand Building a strong home-grown sports brand – and not just relying on pre-existing global tournaments including ME in their fixtures—is key to creating global interest and local support. The Al Hilal rebrand reimagined its positioning and expression, evolving from a successful club into a symbol of national pride and cultural ambition. The message of the rebrand shows that this club is not only for Saudi Arabia, but for the world and the future. With a revitalised brand, ambitious plans (it's looking to poach Newcastle's Alexander Isak) and its recent statement in performance at the FIFA Club World Cup, Al Hilal is earning attention and respect, not through advertising, but through action. It understands the power of big-name team additions. On-pitch signings like Neymar and Mitrović act as distribution engines. They extend content reach, boosts international interest, and helps attract younger fans across platforms. In a similar example, when Ronaldo joined Al Nassr, the club's Instagram following grew from 850K to more than 10m in less than 30 days. The future of sports in the Middle East The Middle East will continue to position itself as a sporting powerhouse thanks to Saudi Arabia hosting the 2034 FIFA men's World Cup. The World Cup will be played in 15 stadiums across five cities in the Middle East, including its one-of-a-kind stadium, which will be 350 metres above ground level and will be accessible only by lifts. Saudi Arabia is also the long-term partner of WWE, which was put in place in 2018 to help WWE grow its presence in the Middle East and grow Saudi's connections to sporting events. It is already confirmed that the Kingdom will host WWE's inaugural international Royal Rumble in January 2026. The themes emerging from the Middle East The Middle East is rebranding as a region, and we are seeing how a nation can be repositioned in part through its sport and entertainment ecosystem. Sports tourism, infrastructure and entertainment are no longer separate strategies – they are all part of a cohesive brand system. The power of Vision 2030 is a cohesive approach that everyone can get behind. It focuses investment, attention and creativity. It is central to the Middle East to build a brand to show the world that they must reappraise this region. The Middle East is focusing on fan-centric design. Clubs like Al Hilal are investing in the foundations and emotions of fandom, not just the players or the results. Brand equity is now about experience, meaning and share-ability. Sport is a conduit for cultural confidence through Saudi Arabia. The country is exporting its own voice proudly and distinctively. By Hector Saracho, Executive Director, Head of Strategy at Interbrand.


Dubai Eye
3 days ago
- Dubai Eye
Chelsea sign Dutch defender Hato from Ajax
Chelsea have signed Dutch defender Jorrel Hato from Ajax Amsterdam for $51.18 million, both clubs said. Chelsea said the 19-year-old has signed a seven-year long deal and will join his new teammates this week. Hato was named Johan Cruyff Talent of the Year in the Eredivisie last season. Hato came through Ajax's academy and made his senior debut in January 2023, going on to make over 111 appearances for the club. Hato made his senior debut for the Netherlands aged 17 and has since earned six caps. "I'm very excited, I'm so happy to be here," Hato said. "I thought a lot about my future and wanted to take the next step in my career. Chelsea is the best place for me to do that." Chelsea, who finished fourth in the league last season and won the Club World Cup in July, begin their 2025-26 Premier League campaign at home against Crystal Palace on August 17.


Al Etihad
4 days ago
- Al Etihad
Diaz makes debut as Bayern beat Lyon 2-1 in pre-season match
2 Aug 2025 20:44 MUNICH (dpa)Luis Diaz came on for his Bayern Munich debut and was involved in the opening goal in the Bundesliga champions' 2-1 victory over Olympique Lyon in a pre-season match on who arrived on Wednesday for around $85.4 million, was pulled down by Lyon's Clinton in the 53rd minute, and Michael Olise converted the ensuing penalty. Olise completed a brace nine minutes later off Serge Gnabry before Lyon got a late consolation goal from Alejandro had three efforts saved by Lyon goalkeepers Remy Descamps and Mathieu Patouillet in Bayern's first pre-season match after a three-week holiday following a Club World Cup quarter-final exit last coach Vincent Kompany changed his full team at half-time, with Diaz is among those coming on for the second half after the youngsters including Paul Wanner, Lennart Karl, and Tom Bischof, had been among the have two more tune-up games before the official start, on Thursday against Tottenham Hotspur and on August 12 against the Swiss side Grasshoppers. Their first official season match is the German Super Cup in August 16 against German Cup winners VfB Stuttgart. They start their Bundesliga title defence six days later against RB Leipzig.