REVEALED: The surprising WA suburb to spend the most online
Australians spent $19.2 billion online in the last quarter as the anticipation of interest rate cuts and easing inflation sparked a surge in end-of-financial-year shopping, according to Australia Post's latest Quarterly eCommerce Report.
The top shopping suburbs in WA were Mandurah, Success and Wanneroo.
Mandurah was in the top five locations for online shopping Australia-wide.
From April to June this year, there was a 15 per cent increase in online spending with 7.9 million Australian households shopping online.
Australians spent $4.2 billion through online marketplaces, food and liquor attracted $3.9 billion in online spending, followed by $2.7 billion spent on fashion.
Millennials contributed $6.9 billion to online shopping, and appeared to have the most discretionary spending of any generation, followed by Gen X ($5.3 billion) and Gen Z ($3.4 billion).
Gen Z saw the biggest increase of any generation, seeing a 16% growth since last year.
Toowoomba (QLD), Mackay (QLD), Bundaberg (QLD), Point Cook (VIC), and Mandurah (WA) shopped the most online.
Australia Post general manager Chelsea O'Reilly said consumer behaviour has shifted when it comes to how they shop online.
'With inflation cooling and consumer confidence returning, we're seeing more Australians shop online, with higher expectations,' she said.
'Shoppers are spending more, but they're also expecting more in the way of speed, convenience and value.
'Retailers that put the customer experience first, through faster delivery and more flexible options will stand out in an increasingly competitive landscape'.
To learn more about online shopping trends and consumer insights, visit: auspost.com.au/einsights
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