Amplitude Partners with AWS

Martechvibe

12-05-2025

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.
Amplitude, a digital analytics platform, announced that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This partnership aims to create solutions that help organisations enhance customer experiences, including optimising digital shopping journeys, improving user onboarding, and increasing viewer engagement.
Organisations are overwhelmed with data, yet they still don't understand their customers. Amplitude tackles this challenge by providing companies with deep insights into user behaviour, enabling data-driven decisions through powerful capabilities like Analytics, Session Replay, Feature Experimentation, Web Experimentation, Guides and Surveys, and more.
And now, Amplitude combines advanced digital analytics with AWS' scale and infrastructure to help more organisations globally in retail, financial services, media & entertainment, gaming, and a range of other industries fully unlock the value of their customer data.
ALSO READ: Amplitude's Digital Optimisation System Launches in AWS Marketplace
'Despite the wealth of customer data available, many companies are still not data-driven. They struggle to understand user engagement, from acquisition to retention, and how to drive personalised digital experiences. By deepening our collaboration with AWS, we are tapping into their global scale and platform to bring the power of Amplitude to more organisations around the world,' said Nate Crook, Chief Revenue Officer at Amplitude.
'Together, we are enabling companies to become more data-driven, through Gen AI-powered insights, actions, and activation, so they can build better products faster for their customers.'
'Customer obsession is at the forefront of everything we do at AWS,' said Carol Potts, General Manager, North America ISV Sales at AWS. 'Through our collaboration with Amplitude, we are making it easier for organisations to leverage Gen AI-driven analytics that not only uncover deeper user insights but also accelerate product innovation and enhance personalisation throughout the entire customer journey.'
ALSO READ: Amplitude Adds Data Integrations For Better Product Experiences
The Martechvibe team works with a staff of in-house writers and industry experts.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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