DSS visitors continue to enjoy raffles, prizesDSS visitors continue to enjoy raffles, prizes
The 28th season of DSS will run till Aug.31 with exclusive deals across more than 800 brands and 3,000 outlets, along with thrilling chances to win mega prizes like luxury cars, cash prizes, sparkling gold, and more through citywide grand raffles.
Malls throughout the city have starting receiving thousands of visitors daily in their exclusive indoor activities as part of summer.
Visitors can take part in The Ripe Market, Indoor Summer markets on every weekend till the end of the DSS at Town Centre Jumeirah, The Westin Dubai Mina Seyahi, and Times Square Center. Escape the heat and enjoy guilt-free shopping every weekend in a range of locations across Dubai as over 100 SME businesses take part each week, including farmers, food pop-ups, activities, workshops and more.
Iconic slide and weekly cash prizes: Mercato is turning up the heat in the coolest way possible, offering visitors a vibrant escape filled with thrilling entertainment, laughter, and rewarding shopping experiences.
On the weekend, visitors dazzled with the lineup of free daily circus shows, featuring the high-energy Roller Circus and the spellbinding Magic Mania Show. Families, children, and media guests alike were captivated by the world-class performances, with children laughing, gasping, and cheering in delight. The atmosphere was electric, making the mall an ultimate summer hotspot for families looking to beat the heat with style and excitement.
Adding to the thrill, Mercato's legendary indoor slide made its much-anticipated return — bigger, better, and faster than ever before. Shoppers are in for a season full of exclusive rewards with the 'Shop & Win' campaign: Dhs10,000 weekly raffle draws for every Dhs200 spent, a grand prize draw for the all-new Jetour T1 car besides special offers from leading fashion, lifestyle, and beauty brands.
Summer Restaurant Week: Over 65 restaurants citywide are participating in the DSS for 10 days. The diner can dine for less with exclusive two-course lunches for Dhs95 and three-course dinners for Dhs150.
Hotel offers: Various hotels and resorts across Dubai offering discounts on exclusive DSS hotel deals across the city. Families can take advantage of exclusive promotions at select hotels, where up to two children can stay, dine and play free of charge. UAE and GCC residents can unlock up to 30 per cent off on staycation packages, with perks like complimentary breakfast, dining discounts and resort credit at top properties.
The Messi Experience: Football fans can immerse themselves in Lionel Messi's world with interactive games, photo ops, skill-challenge zones and exclusive merchandise at Dubai Festival City Mall.
Dubai Gold & Jewellery Group Raffles: Dubai Jewellery Group brings the finest jewellery offers and golden winning opportunities this DSS. Shoppers can enjoy up to 70 per cent off on a stunning selection of diamond and pearl pieces, up to 50 per cent off on making charges for select gold jewellery, zero deduction on old gold exchange, and complimentary gifts with select purchases. Adding to the excitement, 30 customers have the chance to win 12-gram gold bars, with three lucky winners announced every week through raffles.
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'We've introduced new concepts like the 10 Dirham Dish, DSS Gahwa Beats, and an expanded schedule of indoor mall runs—while bringing back signature experiences such as Beat The Heat, Summer Restaurant Week, Modesh World, DSS Entertainer, citywide concerts, and offers across hotels, attractions, and spas.' Three-phase shopping strategy sustains momentum For the first time, DSS adopts a three-season shopping model, dubbed Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School—to maintain shopper engagement throughout the lengthier festival. The first phase, Summer Holiday Offers, runs until 17 July, featuring up to 75 per cent off across hundreds of brands, exclusive giveaways, surprise pop-ups, enticing dining deals, and engaging entertainment. Shoppers and visitors enjoy continuous activations across shopping malls, hotels, and attractions. 'This segmented shopping model guarantees fresh, high-value offers throughout the festival,' explains Ghubash. 'It ensures residents and tourists have multiple reasons to rediscover Dubai, whether for a staycation, a family outing, or a weekend splurge.' Free events and cultural entertainment across the city One of DSS's hallmarks is its complimentary programming, well represented this year through extensive free entertainment and activations. The festival's grand opening weekend set the tone: Dubai Festival City Mall hosted performances by the Japanese dance collective Sabrina and Palestinian-Jordanian pop singer Reina Khoury on June 27. The following day, Abri & the Band, along with singer-songwriter Noel Kharman, took to the stage. City Centre Mirdif hosted Syrian vocalist Al Shami and Jordanian indie-rock band Jadal, while colorful street performers roamed nearby venues. The immersive cultural showcase offered families and visitors a vibrant and accessible way to engage with live arts. 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'These initiatives are designed to strengthen visitor engagement and elevate the excitement of DSS 2025,' says Ghubash. 'Combining prizes with value offers sustains interest and underpins consumer participation throughout the summer.' A powerful loyalty infrastructure complements DSS's attraction-based engagement. Tickit auto-enrolls every spend in lucky draws, while AURA and SHARE Millionaire programs reward point accumulation, culminating in million-point bonanzas. Residents and tourists can thus enjoy immediate gratification through vouchers and long-term rewards via loyalty programs—curating continued interest in DSS activities. Family-centric camps bring cultural enrichment In addition to retail and entertainment, DSS 2025 emphasizes creative, educational camps for children: Burst of Imagination, an arts programme at Al Jalila Cultural Centre. Heritage-led workshops and leadership development at Etihad Museum and Al Shindagha Museum. 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Malls across Dubai come alive this DSS with non-stop entertainment, unbeatable prizes, and endless summer fun
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Organised by Dubai Festivals and Retail Establishment (DFRE) as part of the DSS programme of thousands of offers and things to do all summer long, everyone in the emirate has endless ways to stay entertained with the biggest-ever performing arts schedule, live daily shows, pop-up performances, indoor mall runs, exclusive savings, thrilling surprises, and grand giveaways. Mall of the Emirates continues the citywide DSS excitement with a 60's Parade on 12 July, while Circle Mall features Doll Mascots and Souq Hatta transforms into a magical stage with Cinderella on the same day on 12 July. Ibn Battuta Mall brings back the Pink Circus on 18 July, followed by the Butterfly Ladies at Nakheel Mall on 24 July and DSS Roller Skaters at Mirdif City Centre on 26 July. Nad Al Sheba Mall hosts the Acro Rockettes on 9 August, followed by the Dolls at Ibn Battuta Mall on 15 August, and both the Roller Skaters at Dragon Mart and Little Fairies Show at Souq Hatta on 16 August. The schedule wraps up with the Festive Hula Loop at Nad Al Sheba Mall on 23 August. Meanwhile, Bluewaters Island and The Outlet Village host crowd-favourites like Bubble Skaters and Mexican Folk Dancers across multiple weekends throughout the summer. Until 23 July, Mall of the Emirates is also hosting the Jurassic Café by VOX Cinemas, a prehistoric pop-up packed with immersive photo ops, themed dining, and hands-on dinosaur encounters, from DNA lab puzzles to roaring contests and baby dino hatching stations. Running from 17 July to 3 August, Voyage Club transforms City Centre Mirdif into a Riviera-inspired indoor beach escape. Expect customisation workshops, art spaces, pop-ups from local brands, and refreshing summer bites, with entry granted for shoppers spending AED 200 or more. Families can dive into the fun at the all-new Modesh Splash Park, running until 31 August at Dubai Festival City Bay Avenue. Organised by Red Event, this epic outdoor activation is packed with themed water zones and adventure areas designed for different age groups, offering endless ways for toddlers, children, and teens to splash and play all summer long. Whether it's racing down slides or exploring interactive stations, the experience brings the playful spirit of Modesh to life in one of the summer's most exciting new destinations. Football fans can head to The Messi Experience at Dubai Festival City Mall, where an immersive journey into the world of football runs until 31 August. Packed with interactive games, photo ops, and digital challenges, it's the ultimate indoor activity for sports lovers of all ages. DSS has kick-started a high-energy line-up of indoor mall runs for all ages and abilities, coming up at Ibn Battuta Mall on 13 July, with registration now open and early bird tickets starting from AED 85. The momentum continues with Mall of the Emirates on 3 August and Wafi Mall on 10 August - both organised by Dubai Sports Council and managed by Peloton Events. The final run of the season takes place at Dubai Festival City Mall on 31 August, promising high-energy beats, cool-down zones, and surprise giveaways for a morning of family fun and fitness. Shoppers at Mall of the Emirates, City Centre Deira, City Centre Mirdif, and City Centre Me'aisem can also enter the SHARE Millionaire draw, with four lucky winners each taking home one million SHARE points this summer when spending AED 300 or more. Meanwhile, Tickit rewards shoppers citywide by automatically entering them into a draw, with five lucky winners each receiving AED 10,000 in points. Shoppers who spend AED 300 or more at Dubai Festival City Mall can enter to win weekly prizes and a brand-new Polestar 4 LRSM in the grand draw at the end of DSS, while over at Dubai Outlet Mall, a spend of AED 200 gives shoppers the chance to win a Soueast S06 SUV, making this summer's shopping even more rewarding. Of course, no DSS summer would be complete without Modesh and Dana, who will be making special appearances across malls and attractions. Families can catch them live at Dubai Festival City Mall on 12 July and City Centre Mirdif on 19 July, with more pop-ups scheduled at Ibn Battuta Mall on 18, 25, and 29 August; followed by Dubai Frame, Dragon Mart, Souq Hatta, Mercato, Circle Mall, Al Barsha City Centre, and Deira City Centre throughout the remainder of DSS. From playful city décor to themed giveaways and roaming entertainment, Modesh and Dana bring extra magic to families at DSS each year. Over at Mercato and neighbouring Town Centre Jumeirah, Slide Into Summer Surprises is back with more ways to win than ever. Shoppers who spend AED 200 or more and scan their receipts on the PrivilegePLUS app will be entered into weekly raffle draws, with each winner taking home AED 10,000 in cash, plus a shot at driving off in the grand prize: a brand-new Jetour T1 SUV. At Mercato, families can also enjoy daily circus entertainment and take on the mall's free summer slide, one of the most anticipated attractions this DSS. New for this year, visitors can book fast-track access to the slide through the PrivilegePLUS app, making every visit even smoother and more fun. Summer at City Walk returns with weekend live music and seasonal shopping and dining offers, while Cool Off at JBR transforms The Beach, JBR into a dessert-themed destination, complete with sweet summer deals and five times the Tickit points at select Pavilion restaurants. Bluewaters and The Outlet Village are also in on the action, offering DSS Live Entertainment, retail rewards and family fun every weekend. At Festival Plaza, shoppers can take part in the thrilling Shop. Win. Drive. campaign simply by spending AED 200 or more until 31 August. With six brand-new SUVs and twenty AED 5,000 cash prizes up for grabs, it's a summer of high stakes and even bigger rewards, with entries accepted online or at the customer service desk by uploading a receipt. For those looking to support local and discover something new, The Ripe Market is going indoors for summer with a curated line-up of over 100 homegrown businesses, workshops and activations for all ages. Catch it every weekend at Town Centre Jumeirah (Saturdays and Sundays, 10AM to 10PM until 17 August), The Westin Mina Seyahi (Sundays, 1PM to 5PM until 28 September), and Times Square Center (Sundays, 10AM to 7PM until 26 October). With so much to see, do, taste and try, DSS 2025 promises the most entertaining mall season yet, where every visit brings a little more magic, and every moment feels like summer well spent. Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok. About Dubai Summer Surprises 2025: Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city's retail sector is anchored around three distinct shopping seasons - Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors. About Dubai Festivals and Retail Establishment Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events. For further information, please contact: Dubai Economy and Tourism mediarelations@
