TikTok removes 16.5 million+ videos across MENA region in H1 2025
The figures represent videos taken down across Egypt, Iraq, Lebanon, the UAE and Morocco, offering a representative view of TikTok's enforcement efforts across the region during this period.
In Q1 2025 alone, TikTok banned 849,976 live hosts and proactively interrupted more than 1.5 million live streams across Egypt, the UAE, Iraq, Lebanon and Morocco.
TikTok's Community Guidelines are enforced through a hybrid model of automated systems and human moderation, in an attempt to ensure content is reviewed efficiently and fairly. Users are always informed when content is removed, with the ability to appeal decisions.
Such intervention highlights the company's ongoing investment in advanced moderation technologies that can detect violative livestreams quickly and consistently. As the scale of automated decisions continues to expand, TikTok intends to maintain moderation accuracy while ensuring sustained enforcement efforts.
The platform's continued efforts to maintain a safe, respectful and inclusive environment for users across the MENA region were highlighted in its recently released Q1 2025 Community Guidelines Enforcement Report .
TikTok also scaled up its enforcement across live content globally, stopping more than 19 million live videos that violated its policies in Q1 2025, marking a 50 per cent increase from the previous quarter.
TikTok has strict policies to protect users from fake, fraudulent or misleading content, including ads. Advertiser accounts and ad content should follow its Community Guidelines, Advertising Policies and Terms of Service.
During the first quarter of 2025, the total volume of ads removed for violating TikTok's advertising policies increased, mainly due to an increase in account-level enforcement. This increase is due to efforts to strengthen and enhance the platform's internal processes, as well.
Appeals and restoration
TikTok also showed transparency and fairness through its content appeal and restoration process.
In cases where users successfully appealed moderation decisions, their videos were restored.
Iraq saw the highest number of restored videos at 209,291; followed by Egypt with 144,605; Morocco with 53,525; the UAE with 41,148; and Lebanon with 31,880.
These figures illustrate TikTok's commitment to allowing users to appeal moderation decisions if they believe a mistake was made while maintaining platform integrity.
Transparency: A foundation for trust and a safer digital space
Beyond content enforcement, TikTok continues to engage users across the region through digital literacy initiatives, media partnerships, and community engagement efforts aimed at promoting safer, more informed use of the platform.
The Q1 2025 report serves as a comprehensive reflection of TikTok's evolving approach to community protection, robust content moderation, and proactive user empowerment in MENA region and globally.
By strategically combining cutting-edge technology, human insight and impactful partnerships, TikTok aims to remain steadfastly committed to cultivating a digital environment where creativity flourishes, and everyone feels genuinely secure.
TikTok videos taken down based on violation of community guidelines
Egypt
In Q1 2025, TikTok removed 2.9 million videos in Egypt for violating its Community Guidelines.
The country witnessed proactive removal rate at 99.6 per cent, ensuring that nearly all harmful content was identified and removed before user reports.
Additionally, 94.3 per cent of violative content was taken down within 24 hours, reflecting strong responsiveness.
In addition to removing violative short-form videos, TikTok also banned 347,935 live hosts and interrupted 587,246 livestreams for violating the platform's Community Guidelines.
United Arab Emirates (UAE)
In the UAE, more than 1 million videos were removed for violating TikTok's Community Guidelines.
The country recorded a proactive removal rate of 98.2 per cent, and 94 per cent of harmful content was taken down within 24 hours.
Furthermore, TikTok banned 86,790 live hosts and interrupted 140,295 livestreams as part of its ongoing efforts to enforce safety policies and uphold platform integrity.
Morocco
TikTok removed 1,040,981 videos in Morocco during Q1 2025.
The platform's proactive removal rate 98.9 per cent of violative content without user reports. Of these videos, 92.1 per cent were taken down within 24 hours, showing strong moderation efficiency.
In addition, TikTok banned 44,121 live hosts and disrupted 77,396 livestreams in line with its commitment to enforcing Community Guidelines and protecting the platform experience.
Iraq
Iraq recorded more than 10 million video removals for violations in Q1 2025 with proactive removal rate of 99.5 per cent, showing strong performance in preemptive content detection.
TikTok also acted quickly in Iraq, with 95.5 per cent of violative videos removed within 24 hours.
On the live front, TikTok banned 346,335 live hosts and interrupted 649,551 livestreams for violating the platform's Community Guidelines.
Lebanon
TikTok removed 1,349,478 videos from Lebanon in Q1 2025.
With a 99.5 per cent proactive removal rate, the platform maintained robust detection systems with 96.9 per cent of violative content taken down within the first 24 hours, highlighting a rapid response to potential harm.
The platform also banned 24,795 live hosts and interrupted 45,536 livestreams for violating Community Guidelines, reinforcing its commitment to maintaining a safe and respectful environment.
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More often than not, every reel, story, or post you encounter has been crafted to do one thing: sell. Social media feeds that once centred on personal updates — a friend's vacation photo dump, a cousin dancing to a trending sound, or a distant relative's pregnancy announcement — have evolved into non-stop storefronts. What began as platforms for self-expression are now high-performing sales channels, with TikTok, Instagram, and Snapchat rolling out tools like TikTok Shop and Instagram Checkout to turn content into commerce. In this new era of social media, content creators have emerged with all the ammo. They're not just making content anymore — they're storefronts, salespeople, and strategy rolled into one. 'Retailers are increasingly investing in content-led approaches — whether through TikTok Shop, affiliate models, or influencer partnerships — because it's clear that consumer behaviour is evolving,' says Norma Taki, a retail and consumer expert at PwC Middle East. Seventy-eight per cent of consumers in the region say they discover new brands through social platforms — compared to 67 per cent globally. That regional gap, Taki notes, speaks of how much more influential creators have become in the UAE. This shift is becoming measurable. Social commerce is projected to be more than double from $3.2 billion in 2024 to $6.4 billion by 2030, according to the 2025 UAE Social Commerce Intelligence Report. While in-store shopping still dominates across the Middle East, consumers in the region are turning to online channels more frequently than the global average — a sign of growing comfort with e-commerce, according to PwC's Voice of the Consumer report. Mobile retail alone is expected to hit $4.6 billion by 2026, per the Dubai Chamber of Digital Economy. And increasingly, it's social media — and the creators driving it — powering that momentum. 'Creators are having a measurable impact on purchasing behaviour,' PwC's Taki says. 'Our survey shows that 54 per cent of consumers in the region have engaged with brand campaigns on social media, and 59 per cent have made a purchase based on an influencer or celebrity recommendation.' Social media prowess is not just limited to mega influencers with big brand deals. The sway extends to lifestyle creators — sharing daily routines, styling tips, makeup hauls, and home setups — who've quietly become key players in how people discover and buy. It's also TikTok sellers, Instagram-first brands, behind-the-scenes editors, and freelance couriers — a growing class building full businesses off their phones. Together, they are reshaping the retail journey from discovery to checkout, often without ever setting foot in a store. 'Gen-Z, in the UAE, wants instant gratification: they discover a product on TikTok or IG Reels and expect to buy it in a few clicks,' says Máire (Mo) Morris, CEO of Morris Global Consulting, a firm with offices in Dubai, Dublin and Shenzhen. 'Creators are absolutely moving the needle, especially in beauty, fashion, hospitality, and niche wellness categories,' she adds. 'The key is the right creator — not necessarily the one with the biggest following, but the one with authentic, high-trust engagement and alignment with the brand's aesthetic and values.' One prime example of a content creator powering this shift in buyer behaviour is Dounia Al Ibrahim, a 26-year-old Saudi-Moroccan who built her platform from the ground up after moving to Dubai. She first started gaining traction back in Saudi Arabia about four years ago, long before Love Is Blind: Habibi brought her wider recognition. By the time the hit reality TV show dropped on Netflix, she already had a substantial following. Today, she commands a growing audience of 1.4 million TikTok followers, with over 10 million likes on her videos, plus 778,000 followers on Instagram and a growing presence on Snapchat. She refers to her loyal community across platforms as her 'Bombas'. Her content offers a mix of beauty hacks, GRWMs (Get Ready With Me), and styling videos, all with a bit of off-the-cuff honesty, which relays advice to viewers that feels more genuine than a traditional sales pitch. If there's a hair dye to promote, she puts her hair on the line. If there's a new face wash to try, she puts it to test in a video. She likens her videos to chatting on FaceTime with a best friend, where she would just casually hype up her go-to favourite beauty products or share new workout apparel she swears by. Before her creator career, Al Ibrahim studied French literature, philosophy, and history. But after moving to Dubai, she made a dramatic pivot. 'I gave up a big luxurious lifestyle in Saudi Arabia just for my own freedom,' she said. 'So, when I came here... I had to restart my life from zero.' Her first videos were on YouTube — in French. 'I was not really being myself a hundred per cent in front of the camera because I wanted everything to be perfect, which eventually didn't work out because it was too perfect,' she recalls. 'I realised that people really didn't like perfection.' She had to make an intentional pivot towards more personable content. When she started posting on Instagram, she had to face her social anxiety and slowly pushed herself to film in public. 'I was very shy. But with time, I challenged myself every day to grab that camera, go out in public, and start to film whatever,' says Al Ibrahim. 'I saw other people sharing their lives and thought — why can't I do it too?' Her following didn't grow overnight. ' I was being very consistent,' she adds. 'I grew this community just by being myself, being consistent, not being lazy, working on days when I wasn't in the mood.' Love Is Blind: Habibi wasn't the starting point, but it did help amplify her presence. The spotlight was already on — the show just made it brighter. Reality TV stardom introduced her to a broader audience and brought even more people into the Bomba circle. That growing visibility quickly translated into brand work. In a high-end production campaign for NYX's Face Glue primer, she did more than a cameo. The ad, styled like a reality TV spoof, featured her at a chaotic dinner party with five others, including Dubai Bling star Safa Siddiqui. When a waiter dropped his tray and accidentally set the table on fire, Safa hurled a glass of water at Dounia — supposedly to help, but it read more like a shady dinner table moment. 'This is not drama, I left with trauma,' Dounia said, deadpan. Then the fire alarm went off, sprinklers came down, and Dounia's makeup began to melt. Safa, who had NYX's waterproof primer on, stayed flawless. The whole thing was absurd, dramatic, and perfectly self-aware — and Dounia leaned into it with total ease. That same unscripted energy runs through Al Ibrahim's broader brand work, which spans skincare, fashion, and wellness. One day, she's breaking down the benefits of Neutrogena's Hydro Boost Water Gel in her bathroom mirror. The next, she's at a Lululemon event in City Walk, filming herself mid-pilates session. But her content isn't all campaigns and product shoutouts. Between paid posts are moments from her actual life — a girls' trip to Egypt with pyramids in the background, a motorcycle ride through Bali, a coffee run in Dubai. She blurs the line between lifestyle and ad — and that blending is the strategy, she says, to keep a global audience engaged. 'Now, I'm getting a huge, huge audience in Brazil. Which, you know, is crazy,' Al Ibrahim says, adding that she never imagined her content would resonate in places so far from home. But visibility doesn't pay the bills — monetisation does. And for Dounia, turning her platform into a business wasn't overnight or effortless. 'Everything comes with a price,' she says, explaining that early on, she collaborated with brands for free just to grow a name for herself in the UAE. When brands started approaching her — often through agencies — she began setting clear rates depending on the type of content and deliverables they wanted. 'That's how it goes,' she says. 'I get my part, the agency gets their commission.' Today, she's her own business: negotiating rates, producing content, and managing long-term brand partnerships solo. Her income comes from a mix of campaign deals, paid appearances, and ongoing contracts, mostly on TikTok and Instagram — though she notes Snapchat pays best via its Spotlight programme. She doesn't use affiliate links or TikTok Shop much, preferring instead to focus on brand collaborations that let her maintain creative control. And she's careful about who she works with: she's turned down deals that don't align with her values, particularly when it comes to alcohol or anything that is in conflict with her Saudi background. Metrics go beyond likes and views, she explains. Many brands use custom platforms to track orders from her posts. Meanwhile, Dounia tracks success through her community's reactions. 'Just yesterday, a girl messaged me saying she had an event coming up and couldn't find the right lipstick — until she saw my post and ran to buy it,' she says. While creator-consumer relationships often grow over time and organically, the rise of content-driven commerce in the UAE is also getting serious institutional backing. In January, Dubai hosted the 1 Billion Followers Summit, one of the largest global gatherings of digital creators, organised by the UAE Government Media Office. The summit launched Creators HQ, a media incubator, and announced a Dh 150 million fund to support local talent — a signal that the country sees creators as a real economic force. Earlier this year, Tatum Greig, head of influencer at Dubai-based agency Bees & Honey, shared her prediction on LinkedIn: 'Dubai was about to become the most successful creator marketing hub in the world.' She pointed to compelling data — over 98 per cent of UAE residents use social media daily, and people here spend 50 per cent more time online compared to global users. The launch of Creators HQ was the cherry on top for the already hyper-engaged, highly marketable ecosystem. But that momentum now comes with regulation. Just last month, the UAE introduced a new media law requiring influencers to obtain a media license from the Media Regulatory Office in order to conduct paid partnerships. The move formalises the industry and grants creators more legitimacy. Non-compliance could result in hefty fines. Still, the appeal of influencer-led marketing is only growing — and that shift in consumer behaviour is exactly what makes creators like Al Ibrahim so valuable to brands. According to Taki, more than three-quarters of Gen X and millennials in the region say they're more likely to discover new brands via social media. 'That kind of shift in discovery patterns is prompting businesses to rethink how they reach and engage their audiences in a way that feels relevant and immediate,' she says. PwC data shows that 85 per cent of consumers in the region say they're influenced by personalised ads on social platforms, far outpacing the global average of 72 per cent. As creators like Al Ibrahim build trust and drive traffic across these channels, they're not just fuelling brand awareness — they're feeding into the region's e-commerce momentum and, increasingly, its retail GDP. 'Short-form video reigns supreme,' Morris agrees. 'Reels and TikTok deliver the highest engagement and shareability.' Of course, like any fast-growing industry, the creator economy comes with caveats. Creator-led discovery isn't without its limits. As Taki points out, 'Consumers are clearly engaging with creators, but they're also cautious.' Influencers may drive initial interest, but audiences still seek validation — whether that's through peer reviews, word of mouth, or trusted platforms. Discovery is only the beginning. 'Trust still needs to be earned,' she adds, highlighting that the long-term impact of content-driven retail hinges not just on visibility, but on transparency and consistency. The caution is especially true for the luxury industry. Phillippa Kennedy, a brand strategist who has worked with names like YSL Beauty, Loewe, and Viktor & Rolf, sees the UAE's creator market as influential — but still maturing, especially in the luxury space. 'Mainly in the UAE, they are seen as visibility drivers,' she says. 'But there is a shift coming. I know London-based companies who are looking to the UAE and know how to apply revenue tactics here. There are clear gaps in the market that can be easily implemented, so it's a matter of time before this shift happens.' While creators here have proven their value in boosting awareness, Kennedy notes the luxury sector still treats influencer marketing cautiously — with fewer performance-driven partnerships and less integration across the sales funnel compared to markets like the UK or US. That's likely to change, she says, as brands start demanding measurable impact beyond reach. While the luxury space is still catching up, outside of it — particularly in beauty — the direct impact of content creator partnerships is becoming more visible, delivering tangible retail results. Morris cites Fenty Beauty's launch at Sephora Middle East, which featured Arab creators like Noor Stars and regional beauty experts, as a turning point. 'It drove record sales and changed the perception of Sephora as a destination for inclusivity and edge,' she says. Morris adds that homegrown brands like The Giving Movement are also using creators to amplify sustainability messaging, 'driving both perception and actual sales in the UAE'. Kennedy adds that she believes that the UAE's highly diverse population allots more creative range in luxury campaigns. 'UAE is a really interesting market for this as the retail space is still relatively new in comparison to other global markets,' she says. As so much of the population comprises expats, people look to creators they most resonate with, rather than traditional advertising, such as billboards, she adds. In luxury, this creates both opportunity and risk: creators can humanise high-end brands, but too much exposure risks eroding exclusivity. At a house like Prada Beauty, which is playful but still luxurious, creators have to fully 'embody the maison,' she says. 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Licensing restrictions, limited e-commerce infrastructure, and the dominance of franchise partners like Al Tayer and Al Futtaim continue to constrain direct-to-consumer strategies and limit access to performance data. While there are definitely more barriers to entry in the content creator space when it comes to luxury, another widely felt challenge is the mental toll of being a content creator. As Al Ibrahim's visibility grew, so did the scrutiny. 'There's a mental side to it — you have to protect your mental health twice as much as someone who isn't an influencer,' Al Ibrahim says. 'You're exposing yourself to criticism from people who've never even sat with you for coffee.' After appearing on Love Is Blind: Habibi, she found herself overwhelmed by a wave of online negativity. 'I handled it wrongly,' she admits. 'I'd go on podcasts and interviews, trying to prove I was a good person. 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By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
