South Korean election: Lee Jae-myung's ‘bipartisan' Reeboks sell out as prices skyrocket
Trainers similar to the 'bipartisan' pair worn by
South Korean presidential candidate
Lee Jae-myung when launching his campaign on Monday sold out overnight, causing prices for the footwear to skyrocket.
The front-runner from the liberal Democratic Party of Korea swapped out his dress shoes for classic blue-and-red Reebok trainers as he kicked off his 22-day official campaign for the June 3 presidential election at Cheonggye Plaza near Seoul.
The shoes were deliberately chosen for their 'bipartisan' colours, symbolising Lee's pledge to bring together the country's liberal and conservative voters, according to local media. Blue is typically associated with the liberal party, while red is the colour of the conservative camp.
In addition, the retro-looking shoes featured embroidered patches with the slogans 'Lee Jae-myung, Now More Than Ever', on the left and 'From now on, the real Republic of Korea', on the right.
The front-runner from the liberal Democratic Party of Korea, Lee Jae-myung, wore a pair of Reebok Classic Leather GY1522 during a campaign rally. Photo: handout
'We no longer have time to fight over ideology. There are no longer progressive or conservative problems, but only Korean citizens' problems,' Lee said in his campaign speech, according to The Korea Herald newspaper.
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RTHK
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Asia Times
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US-Korea alliance to change under Lee Jae-myung
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In April 2024, the PPP experienced a humbling defeat in legislative elections, which handed the opposition DP control of the National Assembly and effectively turned Yoon into a lame duck. In September 2024, three months before his martial law bid, Yoon's public approval rating was at 20%, the lowest of his presidency. Washington's perception of Yoon, though, was far different. The Biden administration frequently described the South Korean president as a valuable ally lauded for his cooperation on regional security matters, deterrence on the Korean Peninsula and, ironically, democratic bona fides. In March 2024, South Korea hosted the third US-organized Summit for Democracy, where Yoon was showered with praise for leading a nation that only a few decades before had still been in the throes of a military-led dictatorship. The general perception in US policy circles was that the Yoon administration was a force multiplier for what the United States sought to accomplish in the region and a partner who could be relied upon to keep US preferences front-of-mind. It was Yoon's policy on Japan that was most appreciated in Washington. In August 2022, months after being elected by a razor-thin margin, Yoon promised to reform South Korea-Japan bilateral relations after several years of acrimony over World War II-era historical disputes and trade restrictions. Whereas former South Korean President Moon Jae-in referred to Japan in derisive terms, Yoon began talking about the country as 'a partner' with shared security interests. Yoon's commitment to resolving historical disputes with Tokyo led to a wider-ranging reconciliation; in March 2023, South Korea and Japan normalized an intelligence sharing agreement that Yoon's predecessor, Moon, backed away from. Later that year, in August 2023, Presidents Biden and Yoon and Japanese Prime Minister Fumio Kishida pledged mutually beneficial cooperation in the fields of security, intelligence and technology. For the United States, Yoon's diplomatic initiative took considerable political courage to pull off and its success played into the Biden administration's goal of creating a constellation of 'minilateral' frameworks throughout the Indo-Pacific theater. To the extent Lee has a foreign policy doctrine, he keeps it close to his chest. As an opposition legislator, he flirted with traditional DP-aligned views of the US-South Korea alliance, which tended to emphasize greater South Korean autonomy and a more equitable defense relationship with Washington. During his first presidential campaign in 2021, Lee was chillier on relations with Tokyo. While he said he would try to improve the relationship, he stressed that a sincere and heartfelt apology from the Japanese over the forced labor issue was a requirement. In perhaps one of his most controversial comments at that time, Lee alleged in 2021 that the United States collaborated with pro-Japanese forces after World War II to form the modern-day Republic of Korea – remarks that sparked significant blowback. Yet in the four years since, Lee's foreign policy views have moved farther toward the center. Whether this was a campaign strategy to attract moderate voters or a true paradigm change is still unknown. Either way, Lee's favorite word these days is 'pragmatic.' Throughout this latest election cycle, he has made a concerted effort to depict himself as somebody who isn't ideological and whose aims include balancing Seoul's various foreign relationships. As if to underscore his pro-American credentials. Lee gave a TIME magazine interview, in part to allay whatever fears had emerged about his past positions. In it, he described Seoul's military alliance with the United States as not only a fundamental component of South Korean foreign policy but also a crucial node in maintaining a stable balance of power in the region. At the same time, Lee doesn't hold much animosity toward China. Whereas the Trump administration is currently in the midst of a systemic rivalry with Beijing across multiple domains, South Korea under a Lee presidency will seek to preserve whatever flexibility and operating space Seoul has between the two superpowers. Although South Korean public opinion has soured on China lately, South Korean policymakers can't afford to alienate the Chinese by enabling Washington's containment policy against Beijing. After all, China is still South Korea's largest trading partner, and the memory of the 2016-2017 THAAD incident, when Beijing slapped regulatory restrictions and tourism bans on Seoul in retaliation in retaliation for hosting a US missile defense system, is never far from the mind. Lee will face a difficult juggling act between improving relations with China on the one hand and bolstering relations with Washington on the other – the very scenario US Defense Secretary Pete Hegseth warned against during his speech at the Shangri-La security conference last week. Finally, Seoul's policy on North Korea is likely to change as well. Unlike Yoon, who took a hard line on Pyongyang by scrapping the 2018 inter-Korean military de-escalation accord, resuming loudspeaker broadcasts across the DMZ and treating North Korean denuclearization as a prerequisite for positive relations with the South, Lee is bound to follow the traditional DP-aligned platform. 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A changing of the guard will inevitably bring policy change in specific areas pertaining to security and geopolitical alignment. Still, the US-South Korea alliance, now in its 72nd year, will persist. Daniel R. DePetris ( is a fellow at Defense Priorities .
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