Punjab and Haryana Bar Council warns advocates against promoting legal services online
The council has clarified that such conduct constitutes a serious violation of professional ethics under Rule 36 of Chapter II, Part VI of the Bar Council of India (BCI) Rules.
The council also declared that any breach of Rule 36 would be treated as professional misconduct under Section 35 of the Advocates Act, 1961, which may result in suspension or cancellation of an advocate's licence.
In a detailed communication addressed to the presidents and secretaries of all Bar Associations —including tribunal, tax, and consumer forums —BCPH chairman Rakesh Gupta expressed concern over the growing trend of lawyers using promotional videos, social media content, and even client testimonials to solicit legal work despite previous directives.
'The legal profession is not a trade or commercial venture. It is a noble service rooted in public trust, and commercialisation of legal services severely undermines that trust,' it said.
The council cited several judicial pronouncements reinforcing this stance, including a recent July 3, 2024, ruling by the Madras high court, which strongly condemned the advertisement of legal services as contrary to the dignity of the profession.
Despite earlier advisories, the council noted a rise in instances where advocates have publicised favourable court orders, shared client photographs in newspapers, or indirectly solicited work through digital platforms.
Such practices, the Bar Council said, are in direct violation of Rule 36, which explicitly bars lawyers from engaging in any form of advertisement or self-promotion — including online endorsements. It also forbids personal publicity or associating oneself with any particular cause, organisation, or past designation to gain legal work.
The Bar Council further highlighted recent concerns over 'legal influencers' spreading misleading information online, regardless of their credentials.
It has also made it clear that office bearers of Bar Associations will be held accountable if such practices continue under their watch.
The Bar Council has directed all presidents and secretaries of Bar Associations to immediately disseminate the circular among their members and ensure strict compliance.
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