India Prepares the World's Largest Whiskey Market for US Tariffs
By and Shruti Srivastava
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Radico Khaitan Ltd. has been producing alcohol for Indian drinkers at its Rampur distillery since 1943 — four years before the nation gained its independence.
Shielded by tariff walls first erected by Britain then maintained by generations of India's leaders to protect the small enterprises that dominate the economy, the company started out making bulk alcohol for local liquor manufacturers and booze for the military. In 1998, it launched its '8 PM' whiskey blend — named for the popular drinking hour in India. More recently it's started making higher-end malts for export.
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