The Beginning Of The Self-Driving Freight Revolution

Forbes

02-05-2025

Aurora Technology announced it had successfully launched its commercial self-driving trucking ... More service
On Thursday, Aurora Innovation, Inc. (NASDAQ: AUR) announced it had successfully launched its commercial self-driving trucking service on the Dallas/Houston lane. To date, the Aurora has completed over 1,200 miles without a driver. Aurora is the first company to operate a commercial self-driving service with heavy-duty trucks on public roads.
Aurora's flagship product is called Aurora Driver. This is an SAE Level 4 self-driving system. SAE Levels of Driving Automation is the industry's taxonomy for driving automation. SAE Level 4 means that a driver is not required. Level 5, the highest level, means that autonomous driving can occur in all weather and driving conditions.
In the second half of 2025, the company is focused on expanding its product capabilities to include validated night driving and rainy conditions. Achieving autonomous night driving will significantly improve the ROI of this solution. Traditional trucking is subject to hours of service rules. These rules limit drivers to at most 11 hours of driving at a time. Asset utilization is a core value proposition.
Aurora also plans to expand its driverless service to include the El Paso to Phoenix lane by the end of 2025. Unlocking longer lanes across the Sun Belt will be critical for Aurora to increase truck utilization and thus it will be a key driver for the company's near-term top-line growth.
Aurora's launch customers are Uber Freight and Hirschbach Motor Lines. Uber Freight is a leading provider of managed transportation services, while Hirschbach is a carrier focused on time- and temperature-sensitive freight deliveries. Both companies have had long-standing supervised commercial pilots with Aurora.
'When Uber Freight and Aurora came together more than four years ago, we set out to transform the future of logistics—and today, that future is here,' said Lior Ron, Founder and CEO of Uber Freight. "Moving autonomous commercial freight without anyone behind the wheel is a historic step forward in our mission to build a smarter and more efficient supply chain, and one we're proud to lead alongside Aurora.'
'Aurora's transparent, safety-focused approach to delivering autonomous technology has always given me confidence they're doing this the right way,' said Richard Stocking, CEO of Hirschbach Motor Lines. 'Transforming an old school industry like trucking is never easy, but we can't ignore the safety and efficiency benefits this technology can deliver. Autonomous trucks aren't just going to help grow our business – they're also going to give our drivers better lives by handling the lengthier and less desirable routes.'
Prior to driverless operations, Aurora closed its safety case. The company assembled evidence showing its product is acceptably safe for public roads. 'Safety cases are an essential tool for any company deploying autonomous vehicle technology as they promote transparency and build trust with regulators and the public,' the company said. The company also released a Driverless Safety Report. This report includes details about the Aurora Driver's operating domain for initial operations, along with Aurora's approach to cybersecurity, remote assistance, and other safety-critical topics.
The Aurora Driver is equipped with sensors that can see beyond the length of four football fields. In over four years of supervised pilot hauls, the Aurora Driver has delivered over 10,000 customer loads across three million autonomous miles. Its capabilities include predicting red light runners, avoiding collisions, and detecting pedestrians in the dark hundreds of meters away.
Aurora's approach to AI blends learning models with guardrails to help ensure the rules of the road are followed, like yielding for emergency vehicles. Aurora's AI also played a critical role in enabling Aurora to close its driverless safety case. The AI was designed to enable the company to examine and validate the Aurora Driver's decision-making.
Aurora's launch trucks have the Aurora Driver hardware kit and redundant systems. Those systems include braking, steering, power, sensing, controls, computing, cooling, and communication. Aurora validated and approved the truck platform for driverless operations on public roads.
In September of last year, Forbes.com interviewed the CEO of Torc, a competitor to Aurora. Peter Schmidt told Forbes.com that Torc believes they will launch fully self-driving freight shipments in 2027. But Mr. Schmidt's larger point was that getting a handful of AV trucks on the road was not good enough. The real question was how soon you could release autonomous trucks at scale. The 2027 date Torc is shooting for is a date they believe they can also put trucks on the road at scale. To do this, the trucks don't just have to be safe and reliable; they must be cost-efficient and easy to buy and service at dealerships. Daimler Truck will provide the intellectual capital to do high-volume manufacturing and has a dealer network in place.
Aurora also believes working with manufacturing partners is the only way to deploy self-driving trucks at scale. The company contends that they continue to progress with their partners on building a driverless platform that will support high-volume production. Continental Hardware is their strategic manufacturing partner for the Aurora Driver hardware kit. Continental ships these kits to Aurora's OEM partners – Volvo Trucks and PACCAR. Combined, Volvo Trucks and PACCAR garner roughly half the market share among U.S. Class 8 truck OEMs.