Portland's The Sports Bra reveals cities that will open new locations
, which first debuted in Portland in 2022, has revealed that it will open in four new cities: Boston, Indianapolis, Las Vegas and St. Louis. Tuesday's announcement notes these cities host several women's sports teams like basketball's Las Vegas Aces and Indiana Fever, hockey's Boston Fleet and the Women's Football Alliance's St. Louis Slam — making them ideal locations for expansion.
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'The first four franchises of The Sports Bra will join our OG Portland location to become the 'Starting Five,'' Founder and CEO Jenny Nguyen said. 'Together, we're serving fans nationwide who are hungry for spaces that not only champion women's sports, but create a community where everyone feels like they belong. There is no better moment than this to open these places.'
The Sports Bra first unveiled its plans to franchise in April 2024, revealing that Reddit co-founder — and Serena William's husband — Alexis Ohanian would help lead the charge. His nonprofit, the 776 Foundation, will use the returns from investment to further back girls and women's sports.
According to the recent announcement, each franchise will be locally-owned-and-operated while also championing food and drinks from women-owned businesses in their respective areas.
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But a few menu items from the flagship location, including Mom's Baby Back Ribs, Aunt Tina's Vietna-Glaze Wings and the Pickle Ball, will remain. Additionally, the new businesses will continue offering vegan, vegetarian, gluten-free and dairy-free options.
Since its opening more than three years ago, Portland's The Sports Bra has won the , held an and gotten national recognition from platforms like Forbes, CNN and The Cut. CEO Nguyen also led the push for a , which is now in the works.
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