Taylor Swift's Albums Return To The Charts — And A Surge Is Coming

Forbes

2 days ago

On Friday (May 30), Taylor Swift announced to the world that she has finally purchased the rights to the master recordings of her first six albums. The news was heralded as a triumph for the singer-songwriter, who has long been engaged in a public spat with various companies — and most notably supermanager Scooter Braun — to gain control over the work that made her a global superstar.
Even before her revelation, Swift's catalog was growing in popularity thanks to anticipation surrounding a project that may never see the light of day — one fans have been eager to hear. The musician was expected to announce Reputation (Taylor's Version) at the American Music Awards – at least according to Swifties – but that didn't come to pass. Still, the mere thought of her giving the project a street date was enough to help several of her collections climb the Billboard charts. This week, multiple Swift projects return to different rankings as interest in her work grows yet again.
Two of Swift's full-lengths reappear on Billboard rankings in the United States. While the pair of titles don't experience any crossover success, consumption grew enough to bring them back to the lower reaches of one tally apiece.
The higher-ranking of the two is Lover, which finds its way back to the Top Streaming Albums chart. That tally, which ranks only the studio efforts that collect the most plays on platforms like Spotify, Apple Music, and others, sees the 2019 pure pop set reenter at No. 48.
Fearless (Taylor's Version) is a winner once again on the Top Country Albums chart. The re-recorded and re-released take on Fearless lands in last place, at No. 50, on Billboard's ranking of the most consumed country-only efforts in the nation.
Lover also finds space on the Billboard 200, where it ranks as Swift's second-highest rising at the moment title out of seven placements. Fearless (Taylor's Version), which previously conquered that ranking, doesn't manage to perform well enough to earn a spot on the tally this time.
Nine of Swift's albums appear on at least one Billboard chart this week. Seven of them live on the Billboard 200, a handful place on the Top Country Albums ranking, and just one also finds space on both the Top Rock & Alternative Albums and Top Alternative Albums tallies. Multiple collections performed well enough to live on the Top Streaming Albums roster.
Next week will likely be huge for the singer-songwriter, as sales and streams of all six of her earliest works have skyrocketed in the days following her major announcement.