Lucra and Playground Productions Partner to Launch Online Tournaments for Backyard Sports Players Across the U.S.
The integration taps into the hunger for nostalgic, interpersonal experiences through a modern digital lens—making it even easier for players to build community and play socially. Whether itʼs challenging old friends or new ones through interactive tournaments, the addition of Lucra reinforces Backyard Sportsʼs mission to deliver accessible, family-friendly fun that transcends generations.
'The Backyard Sports are beloved games that truly shaped how many of us first connected over sports and everyday fun,ˮ said Dylan Robbins, CEO of Lucra. 'Weʼre excited to partner with them to bring social competition to their fans in a new, digital-native way. This collaboration shows just how adaptable our platform is for partners looking to deepen engagement, reward loyal users, and build authentic communities through play.ˮ
For Backyard Sports, the partnership represents an investment in modern, behavior-driven customer engagement. By leveraging Lucraʼs technology, the franchise can reward players for participating in fun, social experiences that drive loyalty and ongoing connection with the brand.
'Lucraʼs technology aligns perfectly with our vision for Backyard Sportsʼ future in combining nostalgia with modern features that keep our fans coming back, and we look forward to continuing to deliver on our singular focus: our fans,ˮ said Lindsay Barnett, CEO of Playground Productions.
Through this partnership, Lucra continues its expansion into digital gaming and entertainment, demonstrating the flexibility of its technology to support a wide variety of applications and industries. By meeting gamers where they are, Lucra is rapidly growing its addressable market and broadening its brand appeal among digital-first audiences.
With launch planned in the coming months, both companies aim to deliver a best-in-class social competition layer that reminds everyone of the joy of competition and makes every game more meaningful and rewarding for players.
About Lucra
Lucra provides white-label gamification software that helps brands drive visitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Hollywood.com, and more. For more information, visit www.lucrasports.com, opens new tab.
About Playground Productions
Playground Productions is a children's and family company focused on making best-in-class film, television, digital media, and video games. By leveraging the top technology, talent, and character IP, Playground creates content that celebrates the joy of play for kids and kids at heart. Playground is best known for reviving the iconic Backyard Sports franchise and remastering classic titles like Backyard Baseball '97 and Backyard Baseball '01. Learn more at www.playground-productions.com, opens new tab.
Media Contact
Michael Maddingmichael@lucrasports.com
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SOURCE: Lucra
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