Spinny, Sachin Tendulkar and a promise for ages: God Promise
This
IPL season
,
Spinny
, India's full-stack
used car platform
, has brought the ultimate guarantee for car buyers –
God Promise
featuring
Sachin Tendulkar
.
God Promise captures the essence of India perfectly – this colloquial, conversational phrase means that with Spinny, trust is paramount and delivered at every touchpoint, the platform stated in a press note.
A campaign that blends fractions of lighthearted moments with solid commitments, starring cricket legend and strategic investor Tendulkar.
"Trust us—we mean it." At the heart of the campaign is a simple and tactical declaration of Spinny's promise to its customers.
"This campaign clicked with me because it's rooted in something I've always believed in—trust must be earned and honored," shared Tendulkar. 'Spinny's strategic investor. "With 'God Promise,' Spinny isn't just making a statement. They're making a stand—for simplicity, sincerity, and joy in
car buying
and selling.'
Niraj Singh
, founder and chief executive officer of Spinny, shared, 'Tendulkar has always stood for excellence and trust—values that are deeply embedded in Spinny's DNA. 'God Promise' is simply a reflection of that. This isn't just a campaign built on specs and stats—it's just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren't claims—they're givens. And that, to us, is the ultimate assurance.
'With Sachin as the face of the brand, God Promise was the most natural derivative,' said
Tanya Mahendru
, creative director behind the campaigns of Spinny.
Director, photographer and filmmaker
Bharat Sikka
, added, "Always a pleasure to work with quirky Tanya for Spinny."
Launching across TV, digital, radio, OOH and social during the IPL season, the campaign is already rolling out in metro cities via high-impact billboards, branded cabs and buses.
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