Latest news with #GodPromise
Mint
28-04-2025
- Automotive
- Mint
No sales pitch, just ‘God Promise': Spinny's quiet campaign with Sachin Tendulkar
Spinny's new campaign starring Sachin Tendulkar is a lesson in understatement. Playing on the phrase 'God Promise', blending everyday Indian sincerity with Tendulkar's 'God of Cricket' stature, the three 15-second films showcase Spinny's promises: a 3-year warranty, over 10,000 cars to choose from, and guaranteed best price on selling. But here's the clever bit—there are no dialogues, no feature dumps. Just Sachin Tendulkar sitting with a camera, strolling with a bouquet, sipping coffee. Some well-placed words on screen and a calming background score do all the heavy lifting. It's a campaign that sells trust, not just cars—and it does so quietly, confidently. Spinny's latest campaign with Sachin Tendulkar reminds us that sometimes, less is truly more. Titled 'God Promise', the three 15-second films cleverly tap into two big emotional cues: the Indian phrase 'God Promise' as a sign of utmost sincerity, and Sachin's own credibility as the 'God of Cricket.' What sets these ads apart isn't just the cultural wordplay—it's what they don't do. There are no dialogues, no voice-overs rattling off features. Instead, we see Tendulkar relaxed: Sitting on a bench with a camera, with text about a 3-year warranty. Strolling amid gleaming cars carrying a bouquet, showcasing the choice of over 10,000 cars. Enjoying coffee in front of an old car, promising a guaranteed best price for sellers. A simple background score runs through all three films, tying the mood together. The atmosphere is calm and stress-free, much like the experience Spinny wants to sell. In an advertising clutter where brands often scream benefits or throw in complex selling points, Spinny's campaign stands out for its restraint. It trusts that viewers will understand—and more importantly, believe — because the messenger, Sachin Tendulkar, embodies trust itself. By letting Tendulkar's quiet confidence and a few well-placed words do the talking, Spinny's 'God Promise' campaign strikes a rare balance: it's emotional without being preachy, persuasive without being loud. A soft sell—and a smart one. First Published: 28 Apr 2025, 05:35 AM IST
Time of India
22-04-2025
- Automotive
- Time of India
Spinny, Sachin Tendulkar and a promise for ages: God Promise
This IPL season , Spinny , India's full-stack used car platform , has brought the ultimate guarantee for car buyers – God Promise featuring Sachin Tendulkar . God Promise captures the essence of India perfectly – this colloquial, conversational phrase means that with Spinny, trust is paramount and delivered at every touchpoint, the platform stated in a press note. A campaign that blends fractions of lighthearted moments with solid commitments, starring cricket legend and strategic investor Tendulkar. "Trust us—we mean it." At the heart of the campaign is a simple and tactical declaration of Spinny's promise to its customers. "This campaign clicked with me because it's rooted in something I've always believed in—trust must be earned and honored," shared Tendulkar. 'Spinny's strategic investor. "With 'God Promise,' Spinny isn't just making a statement. They're making a stand—for simplicity, sincerity, and joy in car buying and selling.' Niraj Singh , founder and chief executive officer of Spinny, shared, 'Tendulkar has always stood for excellence and trust—values that are deeply embedded in Spinny's DNA. 'God Promise' is simply a reflection of that. This isn't just a campaign built on specs and stats—it's just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren't claims—they're givens. And that, to us, is the ultimate assurance. 'With Sachin as the face of the brand, God Promise was the most natural derivative,' said Tanya Mahendru , creative director behind the campaigns of Spinny. Director, photographer and filmmaker Bharat Sikka , added, "Always a pleasure to work with quirky Tanya for Spinny." Launching across TV, digital, radio, OOH and social during the IPL season, the campaign is already rolling out in metro cities via high-impact billboards, branded cabs and buses. Watch the videos here:
