Zara introduces a new 'travel mode' feature in its mobile app
Zara, the flagship brand of the Inditex conglomerate, continues to advance its omnichannel strategy with the launch of a new mobile app feature called 'travel mode.' This initiative aims to enhance the customer experience by offering curated travel content and improving the app's global usability.
Now available on the brand's official app, the travel mode feature can be activated through geolocation in the user's selected market. Once enabled, the tool provides access to travel guides, tips, and recommendations for destinations such as Italy, the United Kingdom, and Japan. Users can explore local attractions like museums, restaurants, and hotels.
In addition to exploring recommendations, customers can share travel memories, locate nearby Zara stores, and make online purchases directly within those markets. Orders placed using the travel mode tool will appear in a dedicated tab within the shopping section of the app.
The feature works even without an internet connection, ensuring consistent access while traveling. This reflects Zara's broader commitment to blending digital and physical retail experiences.
As of the end of 2024, Zara operated 1,759 retail locations worldwide, including both company-run stores and franchises. According to its most recent financial report, Zara—whose performance is reported alongside homeware and decor label Zara Home —achieved a 6.6% increase in sales during fiscal year 2024, reaching 27.778 billion euros in revenue.
Zara is part of the Inditex brand portfolio, which also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. Under the leadership of chairwoman Marta Ortega, the Galician-based group reported a 7.5% rise in net sales for the same fiscal period, totaling 38.632 billion euros.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
29 minutes ago
- Fashion Network
Zara founder Ortega buys Barcelona office building for $283 million, sources say
Zara founder Amancio Ortega has bought an office building in Barcelona from Blackstone for €250 million ($283 million), two sources familiar with the transaction said on Friday. The sources said Blackstone sold the 28,000-square-meter building on Avenida Diagonal—currently rented by the Spanish editorial business Planeta—to Ortega's investment vehicle Pontegadea. Pontegadea and Blackstone did not comment on the agreement. Pontegadea, which owns more than $20 billion in real estate assets, has invested in several office towers and luxury buildings across Europe and North America. It has also diversified its portfolio by buying energy and logistics assets. Ortega controls 59.29% of Zara-owner Inditex through Pontegadea Inversiones and Partler Participaciones. ($1 = €0.8826)
Fashion Network
an hour ago
- Fashion Network
Zara founder Ortega buys Barcelona office building for $283 million, sources say
Zara founder Amancio Ortega has bought an office building in Barcelona from Blackstone for €250 million ($283 million), two sources familiar with the transaction said on Friday. The sources said Blackstone sold the 28,000-square-meter building on Avenida Diagonal—currently rented by the Spanish editorial business Planeta—to Ortega's investment vehicle Pontegadea. Pontegadea and Blackstone did not comment on the agreement. Pontegadea, which owns more than $20 billion in real estate assets, has invested in several office towers and luxury buildings across Europe and North America. It has also diversified its portfolio by buying energy and logistics assets. Ortega controls 59.29% of Zara-owner Inditex through Pontegadea Inversiones and Partler Participaciones. ($1 = €0.8826)
Fashion Network
4 hours ago
- Fashion Network
UK and US buyers snap up used Rolex and Patek Philippe ahead of tariffs
Watch enthusiasts snapped up used Rolex SA and Patek Philippe SA timepieces at the end of April, splashing out before possible tariffs from U.S. President Donald Trump. Watch dealer and trading platform Subdial typically records a surge in activity after customers receive their end-of-month paychecks. In April, post-payday trading volume jumped 160% above normal levels—well beyond the 112% average increase seen on previous paydays over the past year. The volume growth was particularly strong in the U.S. and UK, Christy Davis, founder of London-based Subdial, said in an interview. 'People heard about the tariffs and went, 'Oh shoot, let's buy now,'' Davis said. 'They waited for payday and then sales volumes just went through the roof.' The phenomenon echoed another trend seen in Switzerland, where watch exports jumped by nearly a fifth in April — with shipments to the U.S. more than doubling ahead of expanded tariffs threatened by Trump. Watches made from precious metals, steel and bimetallic materials — products also targeted by Trump — saw the most growth, according to the Federation of the Swiss Watch Industry. The U.S. jump was likely a one-off response by exporters seeking to avoid higher tariffs, rather than a structural increase in demand, Jean-Philippe Bertschy, an analyst at Vontobel, said in a note. Swiss watch exports fell 6.4% to the rest of the world in the month, continuing a weak start to the year. The secondary watch market has rebounded gradually since February's post-pandemic lows. Since reaching that nadir, the Bloomberg Subdial Watch Index has risen about 5.3% through late May, returning to levels last seen in October. It remains far from the levels it reached three years ago, when prices of used luxury watches surged as Covid lockdowns ended.
