Avery Dennison and the Premier League extend licensing partnership
Global materials science and digital ID company Avery Dennison has extended its licensing partnership with the English football Premier League for an additional five years.
It said the milestone agreement 'strengthens [its] role' as the exclusive licensee for names, numbers and embellishments for the league's 20 clubs, supporting both matchday and retail operations 'with high-quality, consistent branding'.
Since first becoming official supplier in the 2019/20 season, Avery Dennison said it has supported the league with 'innovative, sustainable and technologically advanced kit branding solutions'.
Steve Mason, VP/GM Commercial & Embelex, Avery Dennison, said: 'The Premier League's global reach is a powerful reminder of football's ability to unite fans from every corner of the world. As we extend our partnership, we remain committed to harnessing the latest technologies to create immersive experiences that bring fans closer to the game.
He added: 'From personalised jerseys to connected apparel, we're pushing the boundaries of what's possible in sports branding, ensuring that every fan feels a deeper connection to their favourite teams and players.'
Avery Dennison also supports key Premier League initiatives, such as the No Room For Racism anti-discrimination campaign, Premier League Hall of Fame, and key events such as Premier League Mornings Live and the Premier League Summer Series.
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