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Avery Dennison and the Premier League extend licensing partnership
Avery Dennison and the Premier League extend licensing partnership

Fashion Network

time12-05-2025

  • Business
  • Fashion Network

Avery Dennison and the Premier League extend licensing partnership

Global materials science and digital ID company Avery Dennison has extended its licensing partnership with the English football Premier League for an additional five years. It said the milestone agreement 'strengthens [its] role' as the exclusive licensee for names, numbers and embellishments for the league's 20 clubs, supporting both matchday and retail operations 'with high-quality, consistent branding'. Since first becoming official supplier in the 2019/20 season, Avery Dennison said it has supported the league with 'innovative, sustainable and technologically advanced kit branding solutions'. Steve Mason, VP/GM Commercial & Embelex, Avery Dennison, said: 'The Premier League's global reach is a powerful reminder of football's ability to unite fans from every corner of the world. As we extend our partnership, we remain committed to harnessing the latest technologies to create immersive experiences that bring fans closer to the game. He added: 'From personalised jerseys to connected apparel, we're pushing the boundaries of what's possible in sports branding, ensuring that every fan feels a deeper connection to their favourite teams and players.' Avery Dennison also supports key Premier League initiatives, such as the No Room For Racism anti-discrimination campaign, Premier League Hall of Fame, and key events such as Premier League Mornings Live and the Premier League Summer Series.

Avery Dennison and the Premier League extend licensing partnership
Avery Dennison and the Premier League extend licensing partnership

Fashion Network

time12-05-2025

  • Business
  • Fashion Network

Avery Dennison and the Premier League extend licensing partnership

Global materials science and digital ID company Avery Dennison has extended its licensing partnership with the English football Premier League for an additional five years. It said the milestone agreement 'strengthens [its] role' as the exclusive licensee for names, numbers and embellishments for the league's 20 clubs, supporting both matchday and retail operations 'with high-quality, consistent branding'. Since first becoming official supplier in the 2019/20 season, Avery Dennison said it has supported the league with 'innovative, sustainable and technologically advanced kit branding solutions'. Steve Mason, VP/GM Commercial & Embelex, Avery Dennison, said: 'The Premier League's global reach is a powerful reminder of football's ability to unite fans from every corner of the world. As we extend our partnership, we remain committed to harnessing the latest technologies to create immersive experiences that bring fans closer to the game. He added: 'From personalised jerseys to connected apparel, we're pushing the boundaries of what's possible in sports branding, ensuring that every fan feels a deeper connection to their favourite teams and players.' Avery Dennison also supports key Premier League initiatives, such as the No Room For Racism anti-discrimination campaign, Premier League Hall of Fame, and key events such as Premier League Mornings Live and the Premier League Summer Series.

Beta Band reform for new tour after 21 years away
Beta Band reform for new tour after 21 years away

BBC News

time03-03-2025

  • Entertainment
  • BBC News

Beta Band reform for new tour after 21 years away

Indie rock group The Beta Band are to reunite for their first tour in 21 four-piece formed in Fife in 1996 and released a string of acclaimed EPs and albums before breaking up in 2004. The reunion tour begins on 25 September at Glasgow's Barrowlands, before dates in Leeds, Bristol, Nottingham, London and Manchester. This will be followed by a run of American group said they would play their 1998 album The Three E.P.'s - which collected their early recordings - as well as "other classics" on the tour. They released two further albums Hot Shots II in 2001 and Heroes to Zeros in 2004. The band said: "The Beta Band, as everyone knows, is an institution, like Bedlam, or the RSPCA, and as such has its own indelible stain on the bedsheet of Western culture. "It was the great John Noakes who said 'you have to shake it out at least once every couple of decades, if you want to know what the moths did.' "So with both those facts in mind, we realise the time has come to show the wall the Luminol, kill the lights and hit the UV."The line-up for the tour will be Steve Mason on guitar and vocals, Richard Greentree on bass, John Maclean on samples and keyboards and Robin Jones on music featured in Hollywood film High Fidelity, where their track Dry the Rain was spotlighted by the main character, played by John the band split following an Edinburgh gig in December 2004, Mason released music as a solo artist while Maclean and Jones formed another band, the also moved into film, directing Slow West in 2015 and this year's Tornado, which opened the Glasgow Film Festival last week.

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