Lululemon Unveils ‘Glow Up' Collection of Body-hugging Training Gear
The core Glow Up line will launch with tights and a tank, with additional items to be added later this year.
More from WWD
Saul Nash Hits Milan With Slnsh, New Collaboration With Lululemon
How Lululemon CEO Calvin McDonald Thinks About Growth
Frances Tiafoe Debuts Sponsor Lululemon's 'Passionate Pink' Kit at 2025 Australian Open, Wins Men's Singles First Round Match
In developing the collection, Lululemon collected insights from guests and ambassadors on how they wanted their training gear to look and feel. They found out people wanted looks that minimized the core, specifically the hips and waist and thighs, accentuated glutes and that felt compressive and shaping while maintaining general comfort and mobility.
With that in mind, they developed a training tight that they believe delivers a confident hold and a smooth look and feel, alongside sleek tops that complete the look.
Multiple rounds of wear testing took place to gather feedback and fine-tune the design, which led to three main components behind Glow Up's supportive feel and smooth, sculpted on-body look. They include a new version of Ultralu, a proprietary technical fabric introduced in 2017. The team spent a year reengineering Ultralu technology for Glow Up, to ensure that it's supportive, molds to the body, is super stretchy, sweat-wicking and quick drying, easing transition from studio to street. The new waistband design features bonded construction, minimal seaming and an internal mesh layer for a snug, waist-hugging fit and reducing bulk for a smooth look and held-in feel. There are also laser cut hems that minimize dig.
The tight retails for $118, and comes in such colors as black, desert red, passionate pink, lavender lux, magenta smoke, washed denim, true navy, espresso, Army green and solar gray. They are available in high rise, 25 inches, 28 inches and 23-inch crop.
The tank, which retails for $78, has a built-in-shelf bra intended to provide medium support for a B/C cup. It comes in black, desert red, lavender lux, solar gray and magenta smoke.
Sizes range from 0 to 14.
The introduction of Lululemon Glow Up will be accompanied by an exclusive two-week residency at 210 Lafayette Street in New York's SoHo from Feb. 24 to March 9 that will bring together top celebrity trainers and influencers for an immersive fitness experience.
Guests will have the opportunity to train with well-known trainers such as Taryn Toomey (The Class), Kirk Myers (Dogpound) Akin Akman (AARMY) and Kira Strokes, along with Lululemon ambassadors and Peloton trainers such as Cody Rigsby, Adrian Williams, among others. Surprise DJs and notable personalities will join classes throughout the two week.
The studio will include a spin studio, training space, smoothie bar and on-site shop for the latest Glow Up products. Registration for classes will open to the public on Monday.
'Glow Up is all about feeling supported, confident and unstoppable in your training. With Glow Up Studio, we're bringing that energy to life for our community — with access to world-class trainers, high-energy workouts and an immersive experience that goes beyond fitness,' said Kara Schlosser, vice president of North America Community. 'This activation is a celebration of movement, music and community, and we can't wait to see our guests show up, push their limits and have fun doing it.'
In a WWD interview with Calvin McDonald, chief executive officer of Lululemon Athletics, earlier this month, it was reported that annual sales stood at less than $3 billion when McDonald joined from Sephora in August 2018 and doubled to more than $6 billion by 2021. Now, Lululemon is ahead of plan to double once more and hit $12.5 billion before its 2026 target.
During the interview, he explained that in addition to the expanded core assortment, Lululemon brings newness to those looks with fresh colors, prints and graphics. Then there's another layer, a test of a new fabric or silhouette that might last a season or two. And then at the top, McDonald said there's 'truly something that's innovative' like 'a new performance franchise.'
Best of WWD
Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates
Inside the Demise of Lord & Taylor
COVID-19 Spikes Elevate Retail Concerns
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
2 hours ago
- Bloomberg
UniCredit to Take ‘Timely' Steps on BPM After Court Decision
UniCredit SpA said it will assess the next steps on its takeover plan for Banco BPM SpA amid doubts over whether the deal will go ahead following a ruling by an Italian court over government requirements imposed on the transaction. UniCredit welcomed the decision as 'unequivocal proof that the way in which Golden Power was illegitimate,' the bank said in a statement Sunday, referring the process that allows authorities to block or impose conditions on transactions involving strategic assets. 'UniCredit will now evaluate all relevant steps in a timely manner,' it added.
Yahoo
4 hours ago
- Yahoo
These Were the 2 Worst-Performing Stocks in the S&P 500 in June 2025
The S&P 500 index rebounded in May and continued its winning streak through June. Not all S&P 500 stocks, however, made investors money. The top two worst-performing stocks in the index hit their 52-week lows in June. 10 stocks we like better than Lululemon Athletica Inc. › The S&P 500 (SNPINDEX: ^GSPC) index rose 5% in June, but there were plenty of laggards among the index's 500 stocks. The two worst-performing stocks in the S&P 500 fell by double-digit percentages. Notably, both were consumer stocks. Lululemon Athletica (NASDAQ: LULU) stock plummeted over 20% on a single trading day in June, marking one of its biggest intraday falls in history, after reporting poor numbers. It ended the month down 25%. Lululemon's same-store sales grew by only 1% year over year, while its operating margin fell by 110 basis points to 18.5% in the first quarter. With tariff-driven costs eating into its profits, Lululemon slashed its earnings outlook for the full year by almost 25% to $14.68 per share at the midpoint. However, Lululemon reaffirmed its sales growth guidance of 7% to 8% and is raising prices and diversifying sourcing channels to mitigate the impact of tariffs. Lululemon doesn't manufacture but outsources production to countries like Vietnam, Cambodia, and Sri Lanka. Lululemon, however, still gets almost 75% revenue from the Americas. After June's fall, Lululemon stock is trading at a price-to-earnings (P/E) of 16, less than half its five-year average P/E. J.M. Smucker (NYSE: SJM) stock tanked 12.8% to a 52-week low of $93.30 per share in June after reporting 3% and 13% declines in sales and adjusted earnings per share (EPS), respectively, for its fourth quarter of fiscal 2025. Low demand for dog snacks and sweet baked goods, the recent divestment of pet food brands, and rising costs were largely to blame. Smucker expects total sales to grow by only 2% to 4% in fiscal 2026, versus 7% last year, and adjusted EPS to fall by 11%. Smucker's Uncrustables brand, however, reported double-digit sales growth in Q4 and is close to hitting a billion dollars in sales. Meanwhile, Smucker continues to generate solid cash flows and is taking "decisive actions" to revive its sweet baked segment, which has struggled since acquiring Twinkies maker Hostess Brands in 2023. Before you buy stock in Lululemon Athletica Inc., consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Lululemon Athletica Inc. wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $671,477!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,010,880!* Now, it's worth noting Stock Advisor's total average return is 1,047% — a market-crushing outperformance compared to 180% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of July 7, 2025 Neha Chamaria has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends J.M. Smucker and Lululemon Athletica Inc. The Motley Fool has a disclosure policy. These Were the 2 Worst-Performing Stocks in the S&P 500 in June 2025 was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
6 hours ago
- Yahoo
Exclusive: Beukema medical imminent ahead of Napoli move
Sam Beukema to Napoli – there was never any doubt, not even the slightest. From our very first and absolutely exclusive report on March 13 (a name that was never previously linked to De Laurentiis' club) to the green light expected in the coming hours, it just so happens that it's exactly four months since our original scoop. MILAN, ITALY – MAY 09: Sam Beukema of Bologna FC gestures during the Serie A match between AC Milan and Bologna FC at Stadio Giuseppe Meazza on May 09, 2025 in Milan, Italy. (Photo by) In the meantime, a hollow narrative has arrived: up until a few days ago, people were still talking about Chalobah and even Scalvini, when in fact Napoli have been working solely on the Bologna defender. Advertisement Napoli making final preparations to complete deal for Sam Beukema BERGAMO, ITALY – FEBRUARY 04: Mateo Retegui of Atalanta BC competes for the ball with Sam Beukema of Bologna FC during the Coppa Italia, Quarter Final match between Atalanta BC and Bologna FC at Gewiss Stadium on February 04, 2025 in Bergamo, Italy. (Photo by) Confirmation also arrives on the figures (as we exclusively reported earlier in the week): around €30 million, give or take bonuses. And on the medicals: on Friday evening we revealed Napoli's intention to have both Noa Lang and Beukema undergo their medicals by Tuesday. By now, these are all thoroughly confirmed details.
