Buchanan's Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan's Asados Unidos Campaign Bringing the Heat from the Stage to the Grill and Beyond
This first campaign marks the start of an exciting new relationship between Buchanan's and Rauw, kicking off the summer with vibrant content, bold flavors, and unique IRL moments that unite 200%ers over music, cocktails, and the ultimate grilling debate: Who brings the best flavor on the grill?
NEW YORK, June 2, 2025 /PRNewswire/ -- Buchanan's Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan's Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan's is sparking up a flavorful cultural debate to determine who has the best asado.
Experience the interactive Multimedia News Release here: https://www.multivu.com/buchanans_whisky/9335351-en-buchanans-pineapple-whisky-asados-unidos-summer-campaign-rauw-alejandro
Known for fusing sounds and bringing his own sazón to stages worldwide, Rauw is joining Buchanan's longstanding celebration and support of Latin Music – inspiring 200%ers to proudly share the rhythm and flavors that make their asados so unique, while proving that Buchanan's is the spirit that brings us all together at the table despite our differences on the grill.
Whether you call it a carne asada, parrillada, or asado, the Buchanan's Asados Unidos campaign agrees that this Hispanic occasion has more sazón, bateria, and rhythm than others, so bring your flavorful traditions, energy, and beats to the grill this summer while enjoying a Buchanita cocktail.
The new creative, developed by GALE rooted in the same embrace of culture and customs that inspired Rauw's latest No. 1 album and current Cosa Nuestra Tour, comes to life through a dynamic four-part video series featuring Rauw Alejandro and friends from Puerto Rico, Argentina, Colombia, and Mexico. Set against sunny backdrops, the series captures the real-life ways Latinos come together to enjoy bold flavors, family and friendship as the group grills, laughs and playfully tease one another over subtle cultural differences – like what music makes the best companion to grilling from Salsa, Merengue, Reggaeton or Bomba. Launching across digital platforms throughout the summer, the :15 video spots celebrate the distinct flavors and rhythm of 200% grilling traditions.
"Desde mi niñez, Parrilladas siempre han sido parte de mi cultura y mi gente," says global superstar Rauw Alejandro. "Being the newest part of the Buchanan's familia and participating in the Asados Unidos campaign is special because it celebrates something very important to me – the way we come together. Whether it's called a barbecue, carne asada, parrillada, or asado, the heart is the same: sabor, música y comunidad. Stay tuned for what we're cooking up next!"
"Rauw Alejandro's artistic vision and message behind 'Cosa Nuestra' are perfectly aligned with what we've always aimed to do with Buchanan's, and that is celebrate the vibrant duality and deep sense of community of 200%ers—those who are 100% Hispanic and 100% American," says Linda Lagos-Morales, Brand Director, Buchanan's Scotch Whisky. "This summer, Asados Unidos brings that spirit to life through the cultural cornerstone of the Asado—honoring the traditions, flavors and friendly debates that unite us around the grill. With Rauw Alejandro joining the Buchanan's familia, we're excited to show that no matter what you call it, the pride, passion and 200% spirit are what bring us together."
Following Buchanan's onstage bar debut during the groundbreaking U.S. leg of Rauw's acclaimed Cosa Nuestra World Tour and after party presence in Los Angeles, Miami, NYC, Chicago and Houston, Buchanan's is bringing the asado debate to high-energy local events such as Toñita Fest in New York City.
To inspire 200%ers elevate their asados this summer, Buchanan's is also partnering with three Latin-American grillmasters to create recipes showcasing the rich flavors and culture of the ultimate asado deliciously paired with one of the Buchanan's signature cocktails below, making it the go-to grilling companion of the season.
Rauw Fashioned – A take on the traditional cocktail blending the sweet richness of figs with the vibrant zest of oranges, reflecting Rauw's Sicilian and Puerto Rican roots in one bold, flavorful cocktail with Buchanan's DeLuxe.
Buchanita – The brand's iconic serve bursts with tropical flavor and is topped with a naturally vibrant foam, it is a tribute to summer grilling and 200% flair in a glass with just Buchanan's DeLuxe and Fresh Pineapple Juice.
Piña Spritz – This light, crisp, and full of tropical zest cocktail is the perfect summer-ready sip with just three simple ingredients: Buchanan's Pineapple, Club Soda and Coconut Water with a chili-lime rim.
Buchanan's Blended Scotch Whisky and Rauw Alejandro invite those who are 21+ to join the Asados Unidos debate by following @Buchananswhisky and continue the asado season throughout the summer by making one of the signature cocktails, which can be found at www.BuchanansWhisky.com. Buchanan's Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features five gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN'S DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition and Gold in the International Spirit Competition. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook and Instagram.
About RAUW ALEJANDRO
Latin GRAMMY® award winning and 4x GRAMMY® nominated Puerto Rican singer and songwriter Rauw Alejandro has been leading the new generation of Latin music artists since he appeared on the scene in 2016. One of Reggaeton's fastest rising stars, Rauw's collaborations include Pharrell Williams ("Airplane Tickets"), Shakira ("Te Felicito") Selena Gomez ("Baila Conmigo"), Anuel AA ("Reloj") and Camilo ("Tattoo") among others. Rauw's meteoric rise as one of the most prominent figures in Latin urban music has been undeniable and through his continuous musical evolution, he continues to deliver refreshing and innovative sounds that keep him at the top of the genre. Rauw's accolades are extensive; two Latin GRAMMY® awards, four GRAMMY® nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, an iHeart Radio Award, and more. His 6x RIAA Latin Platinum debut album, Afrodisíaco, released in November 2020, earned Rauw his first GRAMMY® nomination for "Best Urban Music Album" and also garnered him a Latin GRAMMY® nomination for "Best New Artist." In 2021 his second studio album, Vice Versa, debuted at #1 on Billboard's Top Latin Album chart, #3 on Spotify's Top Debut Album and #1 on Apple Music's Latin Album charts. The album also notably topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR and Billboard. In 2022, Rauw released his third studio album, Saturno, to rave reviews. The album was nominated for a GRAMMY® for "Best Urban Music Album" and featured collaborations with Baby Rasta, DJ Playero, Chris Palace, Arcángel, Súbelo NEO, Lyanno and Brray. Billboard named the album "one of the most eclectic albums in reggaeton-pop." In 2023 Rauw released his fourth studio album Playa Saturno. The 14-track "spinoff" of Saturno features collaborations with Jowell y Randy, Miguel Bosé, and Junior H. In November 2024 he released his highly anticipated fifth album, Cosa Nuestra, which debuted at #1 globally on the Apple Music and Spotify charts, making Rauw one of the few Latin artists to ever achieve this milestone and #1 on Billboard's Latin Albums chart and #6 on the Billboard Top 200. With this release Rauw continues to redefine the global music landscape, bridging the gap between Latin music and international audiences. His artistry, groundbreaking innovation, and magnetic stage presence affirm his place as a transformative force in the music industry.
About DIAGEO:
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about DIAGEO North America:
@Diageo_NA. Celebrating life, every day, everywhere.
Media Contact: Buchanans@HunterPR.com
View original content:https://www.prnewswire.com/news-releases/buchanans-whisky-and-global-superstar-rauw-alejandro-partner-to-fire-up-summer-with-new-buchanans-asados-unidos-campaign-bringing-the-heat-from-the-stage-to-the-grill-and-beyond-302470983.html
SOURCE Buchanan's Scotch Whisky
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Boston Globe
an hour ago
- Boston Globe
Pop singer Jessie J says she has been diagnosed with early breast cancer
The annual Summertime Ball will be held at Wembley Stadium on Sunday, June 15. She told her social media audience that she felt compelled to share her diagnosis. Advertisement 'I just wanted to be open and share it,' she said. 'One, because, selfishly, I do not talk about it enough. I'm not processing it because I'm working so hard. I also know how much sharing in the past has helped me with other people giving me their love and support and also their own stories. I'm an open book. It breaks my heart that so many people are going through so much similar and worse – that's the bit that kills me.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up The Grammy-nominated Jessie J has long been celebrated for her robust soprano and R&B-informed pop hits, like the 2014 collaboration with Nicki Minaj and Ariana Grande, 'Bang Bang,' and 2011's 'Domino.' She has released five albums across her career, most recently, 2018's Christmas album, 'This Christmas Day.' She has been releasing new music in 2025, including the singles 'Living My Best Life' and 'No Secrets.' A new album is expected later this year. Advertisement She has a son, Sky Safir Cornish Colman, born in 2023. A representative for Jessie J did not immediately respond to The Associated Press' request for comment.
Yahoo
an hour ago
- Yahoo
CrowdStrike Named a Customers' Choice in the 2025 Gartner® Peer Insights™ ‘Voice of the Customer' for User Authentication Report
CrowdStrike received the most 5-star ratings of any vendor evaluated AUSTIN, Texas, June 04, 2025--(BUSINESS WIRE)--CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers' Choice in the 2025 Gartner Peer Insights™ 'Voice of the Customer' for User Authentication report. CrowdStrike has the most 5-star ratings of any vendor evaluated in the report and has a 97% Willingness to Recommend rating, based on 206 overall responses as of February 28, 2025. "Today's adversaries aren't breaking in – they're logging in. Attackers use stolen credentials and social engineering to gain initial access, then exploit vulnerabilities and abuse remote access tools to escalate privileges and move laterally across environments," said Elia Zaitsev, chief technology officer, CrowdStrike. "The Falcon platform is the only solution that stops identity-based attacks at every stage, from initial compromise to lateral movement, across hybrid environments. We believe this recognition validates Falcon as the platform of choice for organizations looking to close protection gaps, reduce complexity, and stop evolving threats with unified, AI-powered protection." What Customers Are Saying As a native part of the CrowdStrike Falcon® platform, Falcon® Identity Protection stops sophisticated cross-domain and insider threats spanning identity, endpoint, and cloud. Customer reviews highlight the power of CrowdStrike's unified platform and advanced AI to prevent, detect, and respond to identity-based attacks: CrowdStrike Falcon Provides Robust Defense Against Identity Attacks: "CS Falcon Identity Protection is a seamless solution that provides a robust layer of defense against Identity based attacks. It works by incorporating a native AI/ML based threat detection approach to several Identity management solutions like Active Directory being used in an organization. This is achievable using the agent being used for EPP. No separate deployment is required." – IT Security Engineer, Software Industry CrowdStrike Falcon Identity Protection - Protector of the Realm: "The ability to detect and prevent identity based attacks and account takeover with real-time monitoring makes it an excellent choice. Integration with leading platforms and automated threat response capabilities make it adaptable. With its AI-driven detection and cloud-native architecture, Falcon Identity Protection offers strong prevention capabilities and advanced threat detection makes it the best choice for businesses seeking to enhance their security in the modern era." – Engineer - ITS Security, Software Industry Navigating Real-Time Scanning and Identifying Threats: "It is an exceptional tool for securing user identities & preventing breaches. With its AI-driven detection, it provides protection against account takeovers, credential stuffing, & other identity-based attacks. Its robust features make it ideal for protecting user identities." – IT Lead, Banking Industry Why Our Customers Choose Falcon Identity Protection CrowdStrike's leadership in identity security is built on its unified platform architecture and deep understanding of real-world adversary tradecraft, delivering: End-to-End Hybrid Identity Security: Identity is under relentless attack, and the rise of agentic AI is fueling a surge in machine identities. CrowdStrike provides the only unified platform that secures both human and non-human identities at every stage of the attack – from initial compromise to privilege escalation with Falcon® Privileged Access, and lateral movement – across hybrid environments. AI-Powered, Adversary-Driven Approach: Falcon Identity Protection is powered by real-time signals from endpoints and devices, threat intelligence from frontline experts, and trillions of daily security events. This data advantage creates a continuous feedback loop that enables AI-driven protection to prevent, detect, and respond to identity-based attacks. Agentic AI Innovation: CrowdStrike brings the power of agentic AI to Falcon Identity Protection with Charlotte AI Agentic Detection Triage, which autonomously triages cross-domain attack detections with over 98% accuracy to rapidly prioritize the most critical threats. Cross-Domain Protection: Falcon Identity Protection stops sophisticated cross-domain and insider threats spanning identity, endpoint, and cloud. By sharing telemetry and intelligence across Falcon platform modules, CrowdStrike's unified architecture exposes attack paths and stops breaches before impact. Additional Resources To learn more about CrowdStrike's recognition in the 2025 Gartner Peer Insights™ 'Voice of the Customer' for User Authentication report, please visit our website and read our blog. To learn more about Falcon Identity Protection, please visit our website. Gartner Disclaimer GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. About CrowdStrike CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world's most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. CrowdStrike: We stop breaches. Learn more: Follow us: Blog | X | LinkedIn | Facebook | Instagram Start a free trial today: © 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services. View source version on Contacts Media Contact Jake SchusterCrowdStrike Corporate Communicationspress@ Sign in to access your portfolio
Business Wire
an hour ago
- Business Wire
CrowdStrike Named a Customers' Choice in the 2025 Gartner® Peer Insights™ ‘Voice of the Customer' for User Authentication Report
AUSTIN, Texas--(BUSINESS WIRE)-- CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers' Choice in the 2025 Gartner Peer Insights™ 'Voice of the Customer' for User Authentication report. CrowdStrike has the most 5-star ratings of any vendor evaluated in the report and has a 97% Willingness to Recommend rating, based on 206 overall responses as of February 28, 2025. 'Today's adversaries aren't breaking in – they're logging in. Attackers use stolen credentials and social engineering to gain initial access, then exploit vulnerabilities and abuse remote access tools to escalate privileges and move laterally across environments,' said Elia Zaitsev, chief technology officer, CrowdStrike. 'The Falcon platform is the only solution that stops identity-based attacks at every stage, from initial compromise to lateral movement, across hybrid environments. We believe this recognition validates Falcon as the platform of choice for organizations looking to close protection gaps, reduce complexity, and stop evolving threats with unified, AI-powered protection.' What Customers Are Saying As a native part of the CrowdStrike Falcon® platform, Falcon® Identity Protection stops sophisticated cross-domain and insider threats spanning identity, endpoint, and cloud. Customer reviews highlight the power of CrowdStrike's unified platform and advanced AI to prevent, detect, and respond to identity-based attacks: CrowdStrike Falcon Provides Robust Defense Against Identity Attacks: "CS Falcon Identity Protection is a seamless solution that provides a robust layer of defense against Identity based attacks. It works by incorporating a native AI/ML based threat detection approach to several Identity management solutions like Active Directory being used in an organization. This is achievable using the agent being used for EPP. No separate deployment is required." – IT Security Engineer, Software Industry CrowdStrike Falcon Identity Protection - Protector of the Realm: 'The ability to detect and prevent identity based attacks and account takeover with real-time monitoring makes it an excellent choice. Integration with leading platforms and automated threat response capabilities make it adaptable. With its AI-driven detection and cloud-native architecture, Falcon Identity Protection offers strong prevention capabilities and advanced threat detection makes it the best choice for businesses seeking to enhance their security in the modern era.' – Engineer - ITS Security, Software Industry Navigating Real-Time Scanning and Identifying Threats: 'It is an exceptional tool for securing user identities & preventing breaches. With its AI-driven detection, it provides protection against account takeovers, credential stuffing, & other identity-based attacks. Its robust features make it ideal for protecting user identities.' – IT Lead, Banking Industry Why Our Customers Choose Falcon Identity Protection CrowdStrike's leadership in identity security is built on its unified platform architecture and deep understanding of real-world adversary tradecraft, delivering: End-to-End Hybrid Identity Security: Identity is under relentless attack, and the rise of agentic AI is fueling a surge in machine identities. CrowdStrike provides the only unified platform that secures both human and non-human identities at every stage of the attack – from initial compromise to privilege escalation with Falcon® Privileged Access, and lateral movement – across hybrid environments. AI-Powered, Adversary-Driven Approach: Falcon Identity Protection is powered by real-time signals from endpoints and devices, threat intelligence from frontline experts, and trillions of daily security events. This data advantage creates a continuous feedback loop that enables AI-driven protection to prevent, detect, and respond to identity-based attacks. Agentic AI Innovation: CrowdStrike brings the power of agentic AI to Falcon Identity Protection with Charlotte AI Agentic Detection Triage, which autonomously triages cross-domain attack detections with over 98% accuracy to rapidly prioritize the most critical threats. Cross-Domain Protection: Falcon Identity Protection stops sophisticated cross-domain and insider threats spanning identity, endpoint, and cloud. By sharing telemetry and intelligence across Falcon platform modules, CrowdStrike's unified architecture exposes attack paths and stops breaches before impact. Additional Resources To learn more about CrowdStrike's recognition in the 2025 Gartner Peer Insights™ 'Voice of the Customer' for User Authentication report, please visit our website and read our blog. To learn more about Falcon Identity Protection, please visit our website. Gartner Disclaimer GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. About CrowdStrike CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world's most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. CrowdStrike: We stop breaches. © 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services.
