Stressed UK teens seek influencers' help for exams success
But educators and examiners are concerned some pupils are relying too much on online advice.
Malik posts videos on TikTok and YouTube forecasting questions on classic English literature for the UK GCSE school exam taken at 16.
Last year "I predicted the entire paper," he says on his popular "Mr Everything English" channel.
Malik, who says he is a former assistant head teacher, notes that he is just making an "educated guess", but educators remain concerned.
"If you are a 15- or 16- year-old doing your GCSEs and you've got somebody in your phone who's telling you 'this is what the English exam is going to be about'... that is so appealing," said Sarah Brownsword, an assistant professor in education at the University of East Anglia.
After British pupils sat their exams in May, some complained that Malik's predictions were wrong.
"Never listening to you again bro," one wrote, while others said they were "cooked" (done for) and would have to work in a fast food restaurant.
With GCSE results set to be released on August 21, one exam board, AQA, has warned of "increasing reliance on certain online revision channels".
"Clearly this is an important source of revision and support for students," it said.
But the examiners want "your interpretation of the texts you have studied, not some stranger's views on social media".
'Looking for help'
Students are overloaded, school leaders say.
"With so much content to cover and revise in every subject it can be completely overwhelming," Sarah Hannafin, head of policy for the school leaders' union NAHT, told AFP.
"And so it is unsurprising that young people are looking for anything to help them to cope."
Malik, whose prediction video has been viewed on YouTube 290,000 times, did not respond to a request for comment.
Brownsword praised TikTok, where she posts grammar videos for student teachers, saying: "You can learn about anything and watch videos about absolutely anything".
Teachers have always flagged questions that could come up, she said, but predicting exam questions online is "really tricky".
"But I think there's a real difference between doing that and doing it on such a scale, when you've got thousands or tens of thousands or even hundreds of thousands of followers online."
Other content creators defended such videos, however.
"Those kind of videos were never to mislead," said Tilly Taylor, a university student posting TikTok videos with candid revision advice to 100,000 followers.
"I make it very clear in my videos that these are predictions," based on past papers and examiners' reports, said Taylor, who appeals to younger viewers with her fashionable eye makeup.
Other content creators sell predicted papers "all the time," Taylor said, but "I don't think it's right."
Other educational influencers were more in favour.
"If you're marketing it as a predicted paper, that's completely fine... you just can't say guaranteed paper," said Ishaan Bhimjiyani, 20, who has over 400,000 TikTok followers.
He promoted a site offering an English predicted paper for £1.99 ($2.70) with a "history of 60-70 percent accuracy".
'It took off'
Predicted papers allow you to "check whether you're actually prepared for the exam", said Jen, a creator and former teacher who posts as Primrose Kitten and declined to give her surname.
Her site charges £4.99 for an English predicted paper and includes a video on phrasing to score top marks.
Bhimjiyani, who went to a private school, started posting on TikTok at 16, saying he was "documenting my journey, posting about how I revise".
"And then it kind of took off."
He founded an educational influencer agency, Tap Lab, that now represents over 100 bloggers in their mid-teens to mid-20s.
Influencers earn most from paid promotions -- for recruiters or beauty or technology brands --- which must be labelled as such, he said.
Bhimjiyani made £5,000 with his first such video. Taylor said she recently promoted student accommodation.
No one explained "how do you actually revise", Taylor said of her school years. So she turned to YouTube for ideas.
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