SCRF panel explores courage and strategy in self-publishing

Sharjah 24

04-05-2025

The session hosted Caroline Bakker, Kim A Page, Yasmin Ahmed, and Adil Al Zarooni, who stressed that with persistence, strategic thinking, and right platforms, independent authors can successfully bring their stories to global readers.
Al Zarooni, an Emirati author of three books, including his popular work of fiction Red Island, reflected on the regional challenges of writing in English. 'No one in the region wanted to publish a book in English, and I had no support. But I pushed forward using Amazon and Shopify, and now two of my titles are among the most successful in the Middle East. I turned Emirati culture into fiction so it could travel beyond borders.'
Mindfulness and meditation coach and holistic health advocate, Caroline Bakker, spoke candidly about her health challenges, which inspired her to write. 'If I'm struggling with ADHD and PMDD, I know others are too. That's why I wrote The Healing Journey. Although I feared negative reviews, the value of sharing my journey outweighed the fear.' Her book serves as a valuable resource in coaching sessions globally. She encouraged aspiring authors not to overthink, and advised them to 'just write and publish'.
Yasmin Ahmed, a psychotherapist, shared how she built a community on Instagram by offering mental health insights and practical advice. 'I wanted to publish a book that captured the knowledge and guidance I was already sharing online,' she said. 'Self-publishing gave me full control over my message. For marketing, I began by gifting the book to people I believed would benefit, and the readership grew naturally from there. You don't need a huge campaign, just a genuine connection to your target audience.'
Kim A Page, communication expert and author of The Right Kind of Loud, offered insight into the editorial and marketing process. 'I gave my manuscript to 12 reviewers, and their honest feedback helped me refine the book into something truly valuable. For me, publishing was an extension of my work. I offer the book at talks and classes, which becomes a tool to continue the conversation.'
SCRF 2025 brought together 122 Arab and international publishers from 22 countries. With over 1,024 cultural, artistic, and entertainment events, the festival offered a vibrant mix of workshops, performances, and reading activities for families. It also welcomed more than 133 renowned guests from 70 countries, reflecting its growing global significance and cultural diversity.