Your business is just inside India: Oppenheimer producer on India's global reach
On the second day of the World Audio Visual and Entertainment Summit (WAVES) 2025, Hollywood veteran and Oppenheimer producer Charles Roven shared valuable insights into why Indian films often struggle to gain global traction. Speaking during a panel titled 'Studios of the Future: Putting India on the World Studio Map', Roven pointed out that India's film industry primarily focusses on domestic audiences.advertisement'Your business is just so inside in India and my business is so around the world,' said Roven. 'I make movies and content, whether they go on streamers or motion pictures, and it's usually decided before I even start the production. Very rarely, though I make something just like get it made, then I will decide how it will get exhibited. With everything that I do is start up with the intention that I want to show up around the world.'Roven emphasised that most Indian filmmakers don't approach projects with international reach in mind. Bollywood actor Aamir Khan, who was also present at the session, agreed with Roven's assessment. 'You're absolutely right,' Khan admitted.
Khan, however, also highlighted the structural challenges Indian cinema is facing. 'India is a film-loving nation, but vast areas still lack even a single theatre,' he said. "My belief is that we need to have a lot more theatres in India and theatres of different kinds. There are districts and vast areas in the country that don't have a single theatre," the actor added.advertisementKhan noted that India significantly falls behind countries like the US and China in terms of cinema screen count. This limits the domestic box office potential and thereby discourages large-scale investments aimed at global audiences.The session, one of the most talked-about at the summit, also included leading industry names like producer Ritesh Sidhwani, Dinesh Vijan, Namit Malhotra, and Ajay Bijli, founder of PVR Inox.
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