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News18
30-07-2025
- Business
- News18
From heritage walks to film shoots: Delhi targets 5 lakh tourists, plans refits
New Delhi, Jul 30 (PTI) The Delhi government has chalked out an extensive roadmap for 2025-26 with plans ranging from curated heritage walks to film policy reforms and international-level infrastructure upgrades to position the capital as a vibrant hub for tourism and film production with a target to attract around five lakh tourists this year. The DTTDC said the department has earmarked Rs 20 crore for promoting Delhi as a destination and plans to scale up its outreach by participating in 18 national and international events in 2025-26 — up from 16 the previous year. The number of fairs and festivals to be organised by the Delhi Tourism and Transportation Development Corporation (DTTDC) is also expected to go up from 7 to 12. The estimated number of visitors at these events, according to the department, is set to increase from 3.5 lakh to 5 lakh. Among the physical infrastructure targets, a New Tourist Information Counter will be opened at the IGI Airport Terminal-III to provide assistance to international visitors, the DTTDC said. The department has also outlined plans to launch heritage walks and curate theme-based inter-city and intra-city tour circuits. These initiatives are aimed at offering tourists a more immersive and diversified experience of Delhi, it said. A major beautification drive is also on the cards at the Garden of Five Senses. According to the DTTDC, this includes upgrading multiple horticultural zones such as herbal garden, bougainvillea section, bonsai and cactus zones, aquatic and rose gardens and the zen garden. Additional features include vertical and hydroponic gardens, a conservatory house and extension of bamboo and palm sections. Grass carpeting, ornamental trees, flowering bushes and seasonal flower beds will also be added. To redevelop the Garden of Five Senses on the lines of tourism standards, the DTTDC has roped in architectural consultants to present plans to the Tourism minister. Once finalised, the project will move for administrative and financial approval, it said. The DTTDC further informed that the boundary wall of Kala Gram would be repaired and extended. Plans are also in place to establish a library cafe, a craft cafe and an Ayurvedic wellness and spa centre. A token provision of Rs 1 lakh has been made for organising a shopping festival, the department added. In the film sector, the Delhi government has allocated Rs 3.01 crore to implement the Delhi Film Policy. The DTTDC said that 20 applications are expected to be received via the e-Film Clearance portal next year, compared to 10 this year. It also aims to grant all necessary permissions to at least 15 of them within 30 days. To push the policy further, the government has participated in national and international film festivals, including the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, the department said. The DTTDC also mentioned efforts to initiate work in the Animation, Visual Effects, Gaming and Comics (AVGC) segment, and plans to collaborate with the Ministry of Information and Broadcasting (MIB), Government of India, for setting up a regional centre of the Indian Institute of Creative Technologies (IICT) in Delhi. Steps will be taken to link Delhi's e-Film Clearance system with MIB's India Cine Hub, while manpower for system upgradation and maintenance will be appointed. Publicity material will also be designed and distributed to raise awareness about the film policy, it shared. Under the Dilli Film Fund of Rs 5 crore, the DTTDC said that it received two applications for performance-based funding and incentivise two members of film support staff. The total amount of incentives will be decided by a designated committee, it added. PTI SHB AS AS (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 30, 2025, 17:15 IST News agency-feeds From heritage walks to film shoots: Delhi targets 5 lakh tourists, plans refits Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
The Print
01-07-2025
- Entertainment
- The Print
PlayboxTV to invest around Rs 25 cr in vertical content arm, expects Rs 100 cr ARR
The platform has made a strategic entry into the fast-growing micro-dramas segment with the launch of vertical content feature PlayShots. The OTT application enhances a customer's experience by listing movies, TV shows and web series from over 30 OTT apps with more than 350 channels across 10 languages. Mumbai, Jul 1 (PTI) OTT aggregator platform PlayboxTV has lined up an investment of around Rs 25 crore in the next 18 months to grow its newly-launched vertical-format content segment and expects annual recurring revenue of Rs 100 crore, a top company official said on Tuesday. 'We have lined up an investment of around Rs 25 crore in the next 18 months to grow the new vertical (PlayShots),' Aamir Mulani, Founder & CEO of PlayboxTV said. The OTT platform expects annual recurring revenue of Rs 100 crore from the vertical, he added. Available directly within the PlayboxTV app, PlayShots will offer viewers gripping, original Indian stories — all in under 10 minutes, he said. Mulani said vertical-format content is the future and PlayShots has embraced the growing trend of vertical viewing and short-form storytelling. He added that the micro-drama industry is already making waves globally, adding that in China, for instance, the micro-drama market surpassed the traditional film industry in revenue in 2024, generating 50.44 billion yuan (approximately USD 6.9 billion). Vertical content refers to visual material designed to be viewed in a vertical orientation, particularly suited for smartphones and tablets. While the Indian entertainment ecosystem is more diverse and culturally layered, industry analysts foresee a significant rise in vertical content consumption, Mulani said. It may be mentioned that Prime Minister Narendra Modi while addressing the first World Audio Visual and Entertainment Summit (WAVES) in Mumbai recently had noted that India's OTT industry has witnessed tenfold growth in recent years stating that while screen sizes may be shrinking, the scope of content is infinite, with micro screens delivering mega messages. PTI IAS MR MR This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
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Business Standard
01-07-2025
- Business
- Business Standard
PlayboxTV to invest nearly ₹25 cr in content arm, eyes ₹100 cr ARR
OTT aggregator platform PlayboxTV has lined up an investment of around Rs 25 crore in the next 18 months to grow its newly-launched vertical-format content segment and expects annual recurring revenue of Rs 100 crore, a top company official said on Tuesday. The OTT application enhances a customer's experience by listing movies, TV shows and web series from over 30 OTT apps with more than 350 channels across 10 languages. The platform has made a strategic entry into the fast-growing micro-dramas segment with the launch of vertical content feature PlayShots. "We have lined up an investment of around Rs 25 crore in the next 18 months to grow the new vertical (PlayShots)," Aamir Mulani, Founder & CEO of PlayboxTV said. The OTT platform expects annual recurring revenue of Rs 100 crore from the vertical, he added. Available directly within the PlayboxTV app, PlayShots will offer viewers gripping, original Indian stories -- all in under 10 minutes, he said. Mulani said vertical-format content is the future and PlayShots has embraced the growing trend of vertical viewing and short-form storytelling. He added that the micro-drama industry is already making waves globally, adding that in China, for instance, the micro-drama market surpassed the traditional film industry in revenue in 2024, generating 50.44 billion yuan (approximately USD 6.9 billion). Vertical content refers to visual material designed to be viewed in a vertical orientation, particularly suited for smartphones and tablets. While the Indian entertainment ecosystem is more diverse and culturally layered, industry analysts foresee a significant rise in vertical content consumption, Mulani said. It may be mentioned that Prime Minister Narendra Modi while addressing the first World Audio Visual and Entertainment Summit (WAVES) in Mumbai recently had noted that India's OTT industry has witnessed tenfold growth in recent years stating that while screen sizes may be shrinking, the scope of content is infinite, with micro screens delivering mega messages.
Time of India
28-06-2025
- Business
- Time of India
Digital now accounts for over 55 per cent of advertisement expenditure: I&B Secretary Jaju
HighlightsDigital media now accounts for over 55 percent of the national advertising expenditure in India, according to Information and Broadcasting Secretary Sanjay Jaju. India's digital advertising market is projected to exceed Rs 70,000 crore by 2026, driven by the increasing number of smartphone users and affordable data rates. Sanjay Jaju emphasized the importance of leveraging artificial intelligence and immersive technologies to enhance India's storytelling capabilities in the evolving media and entertainment landscape. Digital now dominates the media and entertainment sector accounting for over 55 per cent of the national advertising expenditure, Information and Broadcasting Secretary Sanjay Jaju said here on Friday. He said that over 55 crore smartphone users were a key factor in the shifting dynamics in consumption in the media and entertainment sector. "The digital segment is now definitely more than the non-digital segment," said Jaju addressing Storyboard18's Digital Entertainment Summit (DES) 2025. He said the industry must now enable the segment "to grow at a much brisker pace". While India has long been a creative powerhouse, Jaju stressed the digital medium has become central to its global aspirations. "Digital entertainment, being the core theme... has a huge share in the overall media and entertainment landscape," he said, noting the growing importance of streaming platforms , gaming companies, animation and post-production studios, and the creator economy. Jaju said the Indian media and entertainment industry has been undergoing rapid digitization, fueled by affordable data rates, deep smartphone penetration and growing internet access. According to various industry estimates, India's digital advertising market is poised to surpass Rs 70,000 crore by 2026. He said events such as the World Audio Visual and Entertainment Summit, organized by the Ministry of Information and Broadcasting, aim to position India as a global content and technology hub. Such events seek to unite stakeholders across tech, film, gaming, streaming and social media to co-create and export India's soft power to the world, he said. "Artificial intelligence (AI) and generative AI has been transforming every aspect of our life... from editing to dubbing to music production to animation. The media and entertainment landscape is also bound to get affected," Jaju said. He emphasized on the need to leverage immersive technologies to amplify India's storytelling capabilities. "We need to be also embracing large number of technological trends which are happening, these trends are going to shape the digital entertainment landscape as well," Jaju said. PTI
New Indian Express
22-06-2025
- Entertainment
- New Indian Express
‘Create in India Challenge' participants at WAVES to get jobs and career help
NEW DELHI: The Centre is working on a comprehensive roadmap to help the participants of the 'Create in India Challenge', a highlight of the World Audio Visual and Entertainment Summit (WAVES), secure employment and career opportunities. This initiative signals a strong push to nurture creative talent in sectors such as animation, comics, AI, extended reality, gaming, and music in India. The government will be holding discussions with leading industry associations and organisations, which hosted 32 challenges covering a wide range of disciplines including animation, filmmaking, gaming, music, and visual arts in the run up to the event. During the inaugural edition of WAVES in May, around 750 finalists were invited to exhibit their projects and skills at 'Creatosphere', a specially designed platform to highlight cutting-edge innovation and creativity in India's media and entertainment landscape. 'A roadmap is being worked out to ensure the winners of CIC get gainful employment or regular jobs. The government will help them to showcase or sell their content. It will be checked whether Intellectual property (IP) rights can be generated for their content. The efforts are also being made to see if the companies can offer them employment opportunities,' said sources. According to the industry representatives, the initiative will take WAVES to the next level as envisioned by PM Narendra Modi. Comparing the WAVES to global events, Modi termed it a great opportunity to showcase India's creative talent to the world. Some have also suggested nominating brand ambassadors for the Summit expected to be held in February and start a fellowship programme focused on expanding its reach and impact. Though the discussions are at nascent stage, one of the few possibilities to showcase creative talent of CIC winners is to arrange their participation in international events like roadshows. 'To build excitement, several smaller state-level related events can be organised. They can be permanent verticals of the WAVES. Suggestions are also being sought from associations and industry on how to boost their confidence,' said sources. The flagship initiative of WAVES, the CIC garnered significant traction nationwide and globally, with 32 challenges, including Truth Tell Hackathon, Comics Creator Championship, Esports Tournament, Trailer Making Competition and Anime Challenge for which the ministry of information and broadcasting (I&B) received nearly one lakh registration including over 1,100 international entries from 60 countries.
