Carl's Jr. brings back bikini model ads
Eight years after pivoting on advertisement strategies, fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl.
This year's ad features TikTok influencer Alix Earle in a campaign for the chain's new "Hangover Burger." Earle, 24, is presently in a relationship with Miami Dolphins player Braxton Berrios.
Speaking to Fox News Digital, Earle said making the commercial was "a lot of fun" and that it was shot in Hollywood.
"Just like seeing a set like that, it was like Wistera Lane, which is kind of an iconic set," she said, referring to the fictional location of the show Desperate Housewives.
"Just being there in general was like, mind-blowing for me," she said.
Earle told Fox News Digital she believes her commercial is a "modern twist" on some of the chain's past work, which featured Paris Hilton, Kim Kardashian, Kate Upton, and Heidi Klum.
"I think Carl's Jr. is a great brand, and they have great burgers – especially the Hangover Burger – and they've done so many fun, iconic commercials with iconic girls in the past, so it was really fun to be a part of that and kind of do it in a new way."
The ad depicts a bikini-top clad Earle walking through a neighborhood filled with the remnants of a party.
"Let's be real. Everyone's going to be a hot mess after the big game," said Earle, who is originally from New Jersey.
"Been there. Done that," said Earle. "And I've got just what you need to cure that post-party bug: the Carl's Jr. Hangover Burger," she said.
The burger contains "egg, double bacon – yeah, you need that double bacon – charbroiled beef, hash browns, cheese, and sauce," said Earle, adding "just the way I like it."
As part of a promotion, Carl's Jr. will be giving away free "Hangover Burgers" the day after the Super Bowl for all users of its app who belong to the chain's rewards program.
Executives from Carl's Jr. praised Earle as someone who lives an "unapologetic, bold style – much like the Carl's Jr. brand."
"Alix shares not just the highlights of life, but also the moments that are a hot mess, like the day after the big game. We wanted a partner who embraces all aspects of life, and Alix was a natural fit," said Kara Gasbarro, vice president of creative at CKE Restaurants, in a statement released by Carl's Jr.
"Her fans and followers know she loves late-night burger runs and any cure for a fun night out, making this partnership a perfect match. We're excited about this uniquely delicious burger and the way Alix helps us bring this campaign to life," said Gasbarro.
On YouTube, many seemed to have enjoyed Carl's Jr.'s new advertisement.
For more Lifestyle articles, visit www.foxnews.com/lifestyle
"We're soooo back! God bless you, Carl!" wrote one YouTube user.
Others praised the return to the chain's old style of advertising.
It feels like the 90s again!
"A commercial with a hot girl talking about hangovers and burgers! It feels like the 90s again! The world is healing!!!" said one user.
"This is such a throwback to the old Carl's Jr ads! I would love to see more commercials like this in the future!" said another.
In 2017, Carl's Jr. announced that they would no longer feature scantily clad models in its advertisements, instead focusing on food quality and an all-American image, Fox News Digital previously reported.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
29 minutes ago
- New York Post
Colts announce Jim Irsay succession plan for late owner's three daughters
The Colts have three new owners. The NFL franchise announced the official transition of ownership to the late Jim Irsay's three daughters on Monday. The triumvirate of Carlie Irsay-Gordon, Casey Foyt and Kalen Jackson will all have leadership roles for the team, which continued the Irsay family's 50-plus year ownership. Advertisement From Left to right: Kalen Jackson, Casey Foyt, Carlie Irsay-Gordon holding the Vince Lombardi Trophy. The Colts Isray-Gordon, 44, will assume the mantle of CEO and principal owner, while Foyt will act as executive vice president and Jackson will serve as chief brand officer and president of the Colts Foundation. 'When you talk football with her, she gets it,' coach Shane Steichen said of Irsay-Gordon, per the Indy Star. 'She goes over the defensive stuff, the offensive stuff, she's been involved since I've been here. From day one, very hands-on, and she's been tremendous. I think she's going to do a phenomenal job.' Advertisement All three have been with the team for a while: Foyt joined the Colts in 2007, Isray-Gordon in 2008, and Jackson in 2010. They previously served as Colts vice chair/owner since 2012, with their new roles 'pursuant to longstanding plans set forth by Jim Irsay,' per the team. 'Being around Carlie and Kalen so much, the passion they have for this town, this city and the generosity, doing everything they can to help those players and this team be successful, is awesome,' Steichen said. Former Colts Owner Jim Irsay. Robert Scheer/IndyStar / USA TODAY NETWORK The move ensures the Colts remain one of the few NFL franchises owned by a single family. Advertisement Jim Irsay died in late May at the age of 65. His father, Robert Irsay, acquired the Baltimore Colts in a franchise trade in 1972, giving up his ownership of the Los Angeles Rams. Twelve years later, Robert Irsay decided to relocate the franchise to its current home in Indianapolis. Jim Irsay took control of the franchise in 1997 after his father's passing, with the team winning 10 division championships, two AFC Championships, and its fourth Super Bowl in 2007.
Yahoo
33 minutes ago
- Yahoo
Report: C.J. Gardner-Johnson will participate in Texans' mandatory minicamp
Texans defensive back C.J. Gardner-Johnson reported to the team facility Monday ahead of Tuesday's start of a two-day mandatory minicamp, Aaron Wilson of KPRC reports. Gardner-Johnson, who the Eagles traded to the Texans this offseason, skipped the team's voluntary offseason workouts to train on his own with his personal trainer. Advertisement 'I've really been like to myself," Gardner-Johnson told Wilson. "The week I was there, it was very, very closer than places I've been before. Because this is a brand-new organization, trying to be the first team to put a bull on the ring. I had to step back. I'm too much sometimes. I think coming off a Super Bowl, it's a little too much for guys who feel like they're at the top of their profession right now because of who they are. That's respectable. So, we had to step back and then start to humble up, because now I'm at the bottom of the mountain with a team that's never been to the top. So, I can't bring the top of the mountain to the bottom of the mountain. I can't do that. It's like an avalanche. I don't want to cause a cluster---.' Gardner-Johnson, 27, led the league in interceptions in 2022 with six and has 18 in his six-year career. He spent three seasons in New Orleans and was with the Eagles in 2022 and 2024 after a one-year stint in Detroit in 2023 that didn't go well. The trade from the Eagles took him by surprise. "I feel highly disrespected, but it's a business," Gardner-Johnson said. "'Never was an All-Pro or Pro Bowl! Never!' [I] led the league in interceptions. What more do you want? Advertisement "People say, 'He's a hazard. He's this. He's that.' I never been no hazard, bro. They got no real issues on me. That black ball ain't going to work on me, because I got me a ring. I got me one. I got three more championships in me. I'm probably going to win the next three. I'm going to get me another Super Bowl this year. Just watch." The Texans have never made the AFC Championship Game, but they won the AFC South and a playoff game each of the past two seasons.
Yahoo
39 minutes ago
- Yahoo
We rank the ‘Materialists' press tour's flirtiest moments by how bisexual they are
If there is one thing we have learned about Materialists from the film's press tour, it's that bisexuals are winning. The film, which stars Pedro Pascal, Dakota Johnson, and Chris Evans follows 'a young, ambitious New York City matchmaker (Johnson) finds herself torn between the perfect match (Pascal) and her imperfect ex (Evans),' according to the official synopsis. It may not, at first glance, seem to be queer culture, but you would never guess that from the press tour, which is a vision of the future that bisexuals want. From sneaky clothing swaps, near gay kisses, and that flirty photoshoot, these three have been giving throuple vibes and having the most cheeky fun three incredibly hot actors can have on a press tour. And for their service, we thank them. Here are the viral moments between this flirty trio, ranked by just how hard the bisexuals are winning right now. Editors note: This is all in good fun, no one is outting anyone! Jose Perez/Bauer-Griffin/GC Images Pedro Pascal and Dakota Johnson are seen on the set of "Materialists" You would think meeting Pedro Pascal in any situation would be memorable, but it turns out his meet-cute with Johnson was only cute for him. Pascal interviewed Johnson for a feature in Elle in which he called out his co-star about how they met. It began with Johnson talking about meeting him for the first time at the Met Gala with Sarah Paulson (stars, they're just like us!) and he interjected with a correction 'That was the second time,' he revealed, prompting Jonson to share, 'OK, the first time was on Raya.' - YouTube The trio sat down with Fandango to reveal some BTS secrets and things got very real and very spicy when they were asked what kind of 'random talent [or] skill' they had that they could share with a matchmaker. After plenty of giggles and whispers with both of his cast mates, eventually Pascal dropped the bomb: 'I'm into... I'm into.. I'm into.. I'm a pleaser.' To which Johnson agreed she is, too. LADbible/YouTube In a game of Would You Rather with LADbible, the question of body odor came up prompting Johnson to smell Pedro's armpit. Not only did it smell nice, but she said it smelled oddly familiar. 'That's what my sweater smelled like when you gave it back,' she revealed. To which Evans laughed, then expressed some understandable FOMO. 'You guys swapping clothes? Why wasn't I involved with this?' he asked. LADbible/YouTube During that same game, the question was asked, 'Would you rather have a mouth full of bees or one bee in your butt?' As Evans tried to logic through the question, he leaned toward the bee in the butt since it would only survive for a minute, which led Pascal to quietly answer, 'It depends.' See on Instagram Again during that same game of Would You Rather, the trio debated whether they'd rather be itchy all the time in clothes or naked all the time. While Pascal and Johnson opted for nudity, Evans preferred itchy but clothed. Pascal decried what a shame that would be because of Evan's 'great body.' Evans then offered to let them both scratch it. — (@) At the premiere, Pedro was missing so Evans and Dakota carried around a cardboard photo of his face, at one point each giving it a cheeky kiss. See on Instagram When A24 released the BTS video of the promo photoshoot for the film, the bisexuals immediately took note! The chemistry between the three was fire, the dance moves, the prom photos, the partner swapping. Obsessed. LADbible/YouTube One last entry from LADBible's game of Would You Rather! During the outtakes from the end of the episode, the three are standing together holding hands and Pascal points out that they look like they are in a cult. Johnson agrees, calling it her 'cult of sexy boys.' Pascal agrees and says his husband is #2 and they agree Evans is husband #1. A24/YouTube I mean. Come on. These three know exactly what they are doing here. Not that we're complaining. arrives in theaters on June 13, watch the trailer below. - YouTube
