Arellano: Guess who suddenly has a 'TACO' allergy? How a tasty sounding acronym haunts Trump
Guess who suddenly has a "TACO" allergy? President Yuge Taco Salad himself.
In the annals of four-letter words and acronyms Donald Trump has long hitched his political fortunes on, the word "taco" may be easy to overlook.
There's MAGA, most famously. DOGE, courtesy of Elon Musk. Huge (pronounced yuge, of course). Wall, as in the one he continues to build on the U.S.-Mexico border. 'Love' for himself, 'hate' against all who stand in his way.
There's a four-letter term, however, that best sums up Trump's shambolic presidency, one no one would've ever associated with him when he announced his first successful presidential campaign a decade ago.
Taco.
His first use of the most quintessential of Mexican meals happened on Cinco de Mayo 2016, when Trump posted a portrait of himself grinning in front of a giant taco salad while proclaiming 'I Love Hispanics!' Latino leaders immediately ridiculed his Hispandering, with UnidosUS president Janet Murguia telling the New York Times that it was 'clueless, offensive and self-promoting' while also complaining, 'I don't know that any self-respecting Latino would even acknowledge that a taco bowl is part of our culture.'
Read more: Column: From Trump's taco bowl to Amy Klobuchar's Elena, when 'Hispandering' goes wrong
I might've been the only Trump critic in the country to defend his decision to promote taco salads. After all, it's a dish invented by a Mexican American family at the old Casa de Fritos stand in Disneyland. But also because the meal can be a beautiful, crunchy thing in the right hands. Besides, I realized what Trump was doing: getting his name in the news, trolling opponents, and having a hell of a good time doing it while welcoming Latinos into his basket of deplorables as he strove for the presidency. Hey, you couldn't blame the guy for trying.
Guess what happened?
Despite consistently trashing Latinos, Trump increased his share of that electorate in each of his presidential runs and leaned on them last year to capture swing states like Arizona and Nevada. Latino Republican politicians made historic gains across the country in his wake — especially in California, where the number of Latino GOP legislators jumped from four in 2022 to a record nine.
The Trump taco salad tweet allowed his campaign to present their billionaire boss to Latinos as just any other Jose Schmo ready to chow down on Mexican food. It used the ridicule thrown at him as proof to other supporters that elites hated people like them. Trump must have at least felt confident the taco salad gambit from yesteryear worked because he reposted the image on social media this Cinco de Mayo, adding the line 'This was so wonderful, 9 years ago today!'
It's not exactly live by the taco, die by the taco. (Come on, why would such a tasty force of good want to hurt anyone)? But Trump is suddenly perturbed by the mere mention of TACO.
That's an acronym mentioned in a Financial Times newsletter earlier this month that means Trump Always Chickens Out. The insult is in reference to the growing belief in Wall Street that people who invest in stocks should keep in mind that the president talks tough on tariffs but never follows through because he folds under pressure like the Clippers. Or a taco, come to think of it.
Trump raged when CNBC reporter Megan Cassella asked him about TACO at a White House press conference this week.
'Don't ever say what you said,' the commander in chief snarled before boasting about how he wasn't a chicken and was actually a tough guy. 'That's a nasty question.'
No other reporter followed up with TACO questions, because the rest of the internet did. Images of Trump in everything from taco suits to taco crowns to carnivorous tacos swallowing Trump whole have bloomed ever since. News outlets are spreading Trump's out-of-proportion response to something he could've just laughed off, while "Jimmy Kimmel Live!" just aired a parody song to the tune of "Macho Man" titled — what else? — "Taco Man."
The TACO coinage is perfect: snappy, easily understandable, truthful and seems Trump-proof. The master of appropriating insults just can't do anything to make TACO his — Trump Always Cares Outstandingly just doesn't have the same ring. It's also a reminder that Trump's anti-Latino agenda so far in his administration makes a predictable mockery of his taco salad boast and related Hispandering.
Read more: Hiltzik: Explaining the newest Wall Street craze — the 'TACO' trade
In just over four months, Trump and his lackeys have tried to deport as many Latino immigrants — legal and illegal — as possible and has threatened Mexico — one of this country's vital trading partners — with a 25% tariff. He has signed executive orders declaring English the official language of the United States and seeking to bring back penalties against truck drivers who supposedly don't speak English well enough at a time when immigrants make up about 18% of the troquero force and Latinos are a big chunk of it.
Meanwhile, the economy — the main reason why so many Latinos went for Trump in 2024 in the first place — hasn't improved since the Biden administration and always seems one Trump speech away from getting even wobblier.
As for Latinos, there are some signs Trump's early presidency has done him no great favors with them. An April survey by the Pew Research Center — considered the proverbial gold standard when it comes to objectively gauging how Latinos feel about issues — found 27% of them approve of how he's doing as president, down from 36% back in February.
Trump was always an imperfect champion of the taco's winning potential, and not because the fish tacos at his Trump Grill come with French fries (labeled "Idaho" on the menu) and the taco salad currently costs a ghastly $25. He never really understood that a successful taco must appeal to everyone, never shatter or rip apart under pressure and can never take itself seriously like a burrito or a snooty mole.
The president needs to move on from his taco dalliance and pay attention to another four-letter word, one more and more Americans utter after every pendejo move Trump and his flunkies commit:
Help.
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This story originally appeared in Los Angeles Times.
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