2025 SEPHORiA: The iconic beauty celebration, now on tour with its first stop in Shanghai
The first and only stop in Asia, Sephora's highly anticipated beauty festival, SEPHORiA will begin its tour in China's cosmopolitan city, Shanghai , coupled with the creation of the country's very own "Sephora Squad".
SHANGHAI , Aug. 6, 2025 /PRNewswire/ -- Sephora announces the return of its largest and most highly-anticipated beauty event. Starting with Shanghai in September, SEPHORiA is coming back with its unique experience, marked by creativity, celebration, and exploration. Each stop of this global journey will bring its own local flavors, allowing attendees to discover the best of beauty and the very latest trends from Sephora's uniquely curated assortment.
SEPHORiA 2025 unveils a new level of immersive beauty dimensions and experiences. Dream, crave, create, indulge and connect - discover the latest trends, find inspiration, create memories and express yourself through multi-sensorial brand activations, beauty experts' masterclasses, and all things beauty: makeup, skincare, fragrance, hair care and Sephora Collection.
"We're elevating SEPHORiA to new heights with this global tour, redefining beauty by offering an even more immersive and buzzworthy experience," said Deborah Yeh , Global Chief Marketing Officer at Sephora. "We can't wait to surprise and delight our global community of 74 million beauty enthusiasts with our signature playful and social approach."
SEPHORiA 2025 Kicks Off in Shanghai
Mark your calendars! SEPHORiA, the iconic beauty event Shanghai eagerly anticipates every autumn, returns September 12-14, 2025 . This year, Shanghai takes the global stage as the premiere venue and sole Asian stop.
As Xia Ding , Managing Director of Sephora Greater China explains, "SEPHORiA has always been a celebration for global beauty enthusiasts, brand partners, influencers and consumers. This year, we're transforming it into a vibrant 'Makeup Land', where diverse brands, cross-border styles and cultural fashion inspirations collide with endless creativity, embodying the spirit of innovation, authenticity and unity in beauty."
"We will spare no effort to create an unprecedented multi-dimensional immersive experience, welcoming thousands to explore the fun of makeup. Sephora not only brings the latest global beauty experiences to China but equally provides a playground for the next generation to unleash their unique styles at a time when the market craves novelty and freshness. For this reason, SEPHORiA 2025 has many ingenious surprises and interactive activities in store, and we look forward to creating new and wonderful memories with everyone together," she adds.
With nearly 50 brand activations, SEPHORiA Shanghai invites attendees to dream and discover the buzziest products and trends, plus a collective debut of exclusive brands, including many exciting C-beauty innovations. This year's robust brand line-up includes:
ATKINSONS
Aveda
BOBBI BROWN
BON PARFUMEUR
BURBERRY
CAUDALIE
CHA LING
CHLOE
CLARINS
CLINIQUE
color studio by marie dalgar
Documents
DRUNK ELEPHANT
ELEMIS
ESTEE LAUDER
Face Symbol
FENTY BEAUTY BY RIHANNA
ghd
GIVENCHY
GUCCI
GUERLAIN
HOURGLASS
HERBEAST
KOMFYMED
KERASTASE
LANCME
LittleONDINE
MAC
MAOGEPING LIGHT
MAKE UP FOR EVER
Marc Jacobs
MAISON de SIT.E
MONCLER
Murad
NATASHA DENONA
RENE FURTERER
SEPHORA COLLECTION
SHISEIDO
SK-II
TATCHA
TAKAMI
UNISKIN
The Ordinary
TIFFANY & Co
Van Cleef & Arpels
Early bird tickets will go on sale in mid-August. Stay tuned!
"Sephora Squad" China Launch
Following the success of Sephora North America's Squad, Sephora China is launching its own content creator program. Selected beauty enthusiasts will collaborate with Sephora on multiple activations and campaigns.
Invitations are already out! Follow Sephora's official RED account for details on how to become part of SEPHORiA Shanghai, unlock exclusive benefits, and co-create beauty trends with Sephora.
About Sephora
Sephora is the world's leading global prestige beauty retail brand. With 56,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3,200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France , and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Malaysian Reserve
44 minutes ago
- Malaysian Reserve
U.S. Virgin Islands Department of Tourism Welcomes New Leadership as Jennifer Matarangas-King is Nominated Commissioner
ST. CROIX, U.S. Virgin Islands, Aug. 6, 2025 /PRNewswire/ — The U.S. Virgin Islands Department of Tourism proudly welcomes the nomination of communications and public affairs executive Jennifer Matarangas-King as the next Commissioner of Tourism. Governor Albert Bryan Jr. announced the nomination during a Government House press briefing, positioning Matarangas-King to continue building on the Department's unprecedented momentum and growth over the past six years. A native of St. Croix and a respected voice in the Virgin Islands community, Matarangas-King brings more than 30 years of experience in strategic communications, public affairs, and organizational leadership across both the public and private sectors. Her deep-rooted understanding of the Territory's culture and strong service record align with the Department's continued focus on responsible growth, innovation, and global brand expansion. 'Tourism is more than our economy. It is how we tell our story to the world and create opportunity for the people of the Virgin Islands,' shares Gov. Albert Bryan, Jr. 'Jennifer understands that. She is a strategic thinker, a skilled communicator, and a proud Virgin Islander with a deep commitment to service. I am confident that she will lead the Department of Tourism with vision and distinction.' During Commissioner Joseph Boschulte's tenure, the Department delivered one of the most transformative eras in its history, leading the Caribbean in Average Daily Rate (ADR), welcoming record-breaking air and cruise arrivals, reimagining signature festivals, launching award-winning marketing campaigns, and forging groundbreaking partnerships across sports, entertainment, and global travel markets. The Virgin Islands emerged as a premier destination during a time of global tourism disruption, with the Department's efforts driving consistent economic recovery, increased visitor spend, and all-time high collections into the Tourism Advertising and Revolving Fund (TARF). 'I am honored and humbled to be considered for this role,' said Jennifer Matarangas-King. 'Tourism is one of the most powerful tools we have to shape the future of these Virgin Islands. It drives investment, fuels entrepreneurship, and celebrates our identity. I look forward to working alongside our tourism stakeholders and the incredible team at the Department to elevate our product, empower our people, and expand our reach as a premier Caribbean destination.' Matarangas-King began her public service career as press secretary to Governor Roy Schneider and later served as public relations director for Senator Vargrave Richards. For over two decades, she played an integral leadership role at Viya and its predecessor companies, spearheading public relations, corporate communications, customer experience, and strategic planning initiatives. Through her work in telecommunications, Matarangas-King played a pivotal role in ensuring connectivity for visitors to the territory and has also served as a board member on the St. Croix Hotel Association. The Department of Tourism thanks Joseph Boschulte for his years of leadership and innovation. In the interim, Boschulte will provide support to Commissioner Matarangas-King and the Department of Tourism through the transition period, ensuring operational continuity and alignment of strategic priorities. ABOUT THE U.S. VIRGIN ISLANDS About 40 miles east of Puerto Rico, the U.S. Virgin Islands comprise a United States territory located in the northeastern Caribbean Sea. The three islands are St. Croix, St. John, and St. Thomas, where the capital of Charlotte Amalie is located. Perfect for leisure or business travel, the U.S. Virgin Islands features breathtaking, world-renowned beaches, an international marine industry, European architecture, and a burgeoning restaurant industry. No passports are required from U.S. citizens traveling from the U.S. mainland or Puerto Rico. Entry requirements for non-U.S. citizens are equivalent to entering the United States from any international country. Upon departure, a passport is required for non-U.S. citizens. For more information about the United States Virgin Islands, go to
Malaysian Reserve
2 hours ago
- Malaysian Reserve
G-SHOCK ENTERS THE METAVERSE WITH THE SANDBOX COLLABORATION
Explore G-SHOCK City, Unlock Limited-Edition NFTs, and Experience the Brand Like Never Before DOVER, N.J., Aug. 6, 2025 /PRNewswire/ — Casio America, Inc. proudly announces the next frontier for the legendary G-SHOCK brand with the launch of VIRTUAL G-SHOCK in The Sandbox, a Web3 metaverse collaboration bringing the brand's toughness and iconic style into an immersive, gamified world. Beginning September 24th, 2025, fans will have the chance to step inside G-SHOCK's universe with interactive gameplay, exclusive avatar drops, and limited-edition NFTs. At the heart of the experience is G-SHOCK City, a virtual playground where players can journey through G-SHOCK history in a thrilling adventure-game format and test their skills in shock-resistance-inspired survival races. Fans will be able to explore the heritage of the world's toughest timepieces while unlocking opportunities to own digital collectibles that celebrate G-SHOCK's bold design legacy. As part of the launch, G-SHOCK will release its first official robot-inspired avatar collection for The Sandbox. Drawing from five of the brand's most iconic styles—DW-5600, DW-6900, GA-110, GA-2100, and the oversized GA-V01—each NFT avatar features a unique look and gameplay enhancements exclusive to The Sandbox ecosystem. Players and collectors alike will be able to immerse themselves in the fusion of G-SHOCK's physical durability and digital innovation, experiencing the brand in a way never before possible. This metaverse activation not only deepens fan engagement but also introduces G-SHOCK to a new generation of tech-savvy consumers, bridging the gap between watch enthusiasts, gamers, and NFT collectors in a dynamic, interactive environment. For more information about the G-SHOCK brand and the Sandbox collaboration, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks.' Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time.' Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra 'never, never give up.' About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of 'creativity and contribution' through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ clederer@
The Star
14 hours ago
- The Star
No food, please: Expert calls for bans on tourists feeding Asian elephants
Tourists should not feed elephants, as this can trigger 'begging behaviour'. — Pexels The habitat of Asian elephants is shrinking. As a result, encounters between humans and the large mammals are becoming increasingly common in many parts of Asia. Tourists, in particular, are attempting to approach and feed the animals – a major mistake, according to a study by the University of California in San Diego. The problem is that this human behaviour triggers a form of 'begging behaviour' in elephants. They also become bolder and more audacious toward humans, sometimes with fatal consequences. The study, which is based on data from Sri Lanka and India, was published in the journal Ecological Solutions And Evidence . 'Many people, especially foreign tourists, think Asian elephants are tame and docile, like domestic pets,' explained lead author Shermin de Silva. 'They don't realise these are formidable wild animals and try to get too close in order to take photographs or selfies, which can end badly for both parties,' she said. De Silva has spent 18 years studying interactions between elephants and tourists in Udawalawe National Park in Sri Lanka. She observed not only the development of begging behaviour but also that the animals were increasingly becoming accustomed to sugary foods. In some cases, they even broke through fences to continue being fed. Not only were humans killed in these incidents, but at least three elephants also lost their lives. A young bull elephant was hit by a bus after breaking through a fence and crossing the road, the study reports. The study also found life-threatening plastic in elephant dung and reports that people give them fruits like mangoes still wrapped in plastic bags. Other dangers include the potential transmission of diseases from humans to animals and the loss of the elephants' ability to forage independently, the experts warn. An estimated 800 to 1,200 wild elephants live in the national park. At least 66 male elephants were observed begging for food. Some, like the bull named Rambo, even became minor celebrities because they regularly begged tourists for treats. In the Sigur Highlands of southern India, feeding also caused problems, according to the study. There, 11 elephants were regularly fed fruits and sugarcane by tour operators and nearby resorts to attract tourists. Four of these animals have since died as a direct result of interactions with humans. The authors called on authorities to strictly enforce feeding bans and promote responsible tourism. According to WWF, there were an estimated 41,000 to 52,000 wild Asian elephants in 13 countries in 2018, most of them in Sri Lanka and India. However, their numbers are declining. The International Union for Conservation of Nature (IUCN) lists the Asian elephant (Elephas maximus) as 'endangered.' – dpa
