Former Premier League Wag and DAZN star Diletta Leotta's advert BANNED over ‘sexualised content'
The advert has been defended by the company
LETTA GO Former Premier League Wag and DAZN star Diletta Leotta's advert BANNED over 'sexualised content'
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DILETTA LEOTTA's new TV advert has reportedly been BANNED due to "sexualised content".
The stunning DAZN host and wife of Loris Karius starred in a commercial for a new shoe for U-Power.
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Diletta Leotta's new advert has been banned
Credit: YouTube
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It was banned due to it 'sexualising the gaze of a child'
Credit: YouTube
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Diletta starred as a singer in the advert
Credit: Shutterstock Editorial
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She is usually seen hosting Serie A coverage on DAZN
Credit: Getty
Diletta, 33, is a regular face on TV as she appears on the broadcaster's coverage of Serie A in her homeland of Italy.
She has also appeared on radio and podcasts during her career.
However, her new advert is set to be seen by fewer people in Italy.
According to Corriere Della Sera, it has been banned because it is believed to "sexualise the gaze of a child".
In the advert, Diletta can be seen wearing a short skirt and singing on a stage in front of a young child.
It also featured a number of men in awe at the new show, with one bizarrely rubbing it on his face.
The report adds that the jury of the Advertising Self-Discipline Institute had ordered the advert to be banned.
It claimed that it breached a rule that regulates the protection of children.
Last week, the jury ruled that it was conflicting with Article 11 of the Code that states: "Representations of behaviours or attitudes aimed at the sexualisation of children, or of subjects who appear to be such, are prohibited."
Diletta Leotta shows off new 'Bond girl' look as DAZN host puts on revealing display in low cut ski suit
The advert was also criticised by Italian journalist Selvaggia Lucerelli.
They said: "The video opened with a shot from behind of a child under the stage where a singer was performing in a miniskirt that reached her crotch
"Then moving on to a shot of the child's face with his gaze upwards and his mouth open in a sort of ecstasy like a vision of the Madonna.
"In practice, it was the first time that a child, who in the advertisement will have a stage age of eight, saw a woman's underwear.
"I wrote about it in my Instagram stories, finding it sad to represent a minor in such an ambiguous situation to sell a pair of shoes."
However, U-Power founder Franco Uzzeni has defended the commercial as he pointed to the demand from customers.
He said: "Malice is in the eye of the beholder.
"But at least we know that our commercial was seen and appreciated given the sales."
A glimpse inside Diletta's glamorous life with partner Loris Karius...
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Diletta Leotta and now-husband Loris Karius saw in the new year together
Credit: https://www.instagram.com/dilettaleotta/
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The footballer brought Diletta a cake to her hospital bed as she gave birth to their first child on her own birthday
Credit: INSTAGRAM / dilettaleotta
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The pair posed together in '2023' sunglasses
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Diletta is one of the Serie A's best loved presenters
Credit: Getty
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Diletta stunned as she presented the Turin derby on Italian TV
Credit: Instagram @dilettaleotta
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Diletta gave birth to her first child with Karius in August
Credit: Instagram / @dilettaleotta
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Diletta is no stranger to some extravagant outfits on her Instagram
Credit: @dilettaleotta
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Diletta and Karius in Milan
Credit: The Mega Agency
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The Italian beauty on holiday with Karius
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She has flipped between blonde and brunette looks
Credit: https://www.instagram.com/dilettaleotta/
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She has previously worn an outfit similar to her Tomb Raider look
Credit: @dilettaleotta
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Diletta with a pared back look
Credit: Instagram @dilettaleotta
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Diletta Leotta is reportedly dating Loris Karius after he visited her in Milan
Credit: Instagram @dilettaleotta
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Leotta has 8.6million Instagram followers
Credit: Getty
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Leotta burst on to the scene with Sky Sports
Credit: Instagram @dilettaleotta
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She posts regularly updates on Instagram to the delight of her fans
Credit: Instagram @dilettaleotta
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Diletta has 8.5million followers on Instagram
Credit: Instagram @dilettaleotta
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