
Christchurch Ponzi scheme: $4m fraud by Tuiras unravels in court
However, the reality of the situation was far from perception. Thomas, who is known as Alex, had no personal connection with Jordan or Robbins, and the Tuiras did not invest any of the funds, instead using it to fund their lifestyle and repay other investors.
The couple's Ponzi scheme would eventually come crashing down after repeated requests from investors for the withdrawal of their funds, and in late 2021 the Serious Fraud Office came knocking on their door.
Last week, Alex Tuira pleaded guilty to two representative charges of obtaining $4m by deception. On Monday, Aroha also pleaded guilty to the same charges.
Court documents obtained by RNZ reveal the full story behind the couple's criminal enterprise.
Alex Tuira claimed he was personally connected to former NBA player Michael Jordan. Photo / Getty Images
The Tuiras
According to court documents, neither Alex nor his wife Aroha have any formal qualifications or any experience in financial management, investment services or investing.
The couple are Jehovah's Witnesses. They were closely associated with members of their respective communities in Christchurch.
In 2019, Ngākau Aroha Investments Limited (NAIL) was incorporated, with Alex listed as the director. In May 2019, Aroha was added as a director.
The couple each held a 40% shareholding in NAIL, with the remaining 20% split between their three daughters.
NAIL's main source of income was via investors, although it was also hired by a small number of entities.
Alex gave introductory seminars to encourage Māori to become debt-free and was also hired to provide 'governance mastery' and business advisory services.
Alex's financial literacy seminars were pitched at a 'basic level' and were modelled on seminars he had attended by other public figures such as Robbins and American businessman and author Robert Kiyosaki.
Court documents say the couple 'purported to operate an investment business out of Christchurch', offering investment opportunities, financial advice, and financial literacy training.
'Mr and Mrs Tuira presented a facade that they were successful and well-connected businesspeople who had the ability to invest funds and generate high returns. In reality, the defendants did not operate an investment business and did not invest any of the funds.'
The couple's 'fraudulent stratagem' involved a 'continuous course of deceptive conduct'.
'As at the date of the first investment, the defendants' accounts were overdrawn. From the outset of the scheme, they relied on investor funds as their primary source of income.'
Alex was described as the 'architect' of the fraudulent operation and 'face of the purported business'.
'He pitched investment opportunities to new investors to encourage them to come on board. He was the primary presenter and outlined to potential investors his personal 'proximity' to wealthy and successful individuals and access to opportunities to generate high investment returns.'
Aroha was the 'primary source of contact' for investors once they had been 'recruited'.
'In addition to communicating about investments, Mrs Tuira regularly communicated with investors on a personal level to generate love and trust. Mrs Tuira also attended all the pitch meetings with investors, often prompting Mr Tuira to say certain things, and signed the various agreements alongside Mr Tuira.'
The couple took advantage of relationships they had developed in the Māori and Jehovah's Witness communities.
'Their modus operandi involved presenting as a strong, loving whānau who embraced the principles and values of these communities. They welcomed investors, as friends and whānau, into their home.'
The couple have pleaded guilty to two representative charges of obtaining by deception. Photo / RNZ, Nate McKinnon
The pitch
The Tuiras would arrange in-person meetings with prospective investors, often at their home.
The presentation would often be accompanied by a PowerPoint which included 'high-level information' about their values and connections with 'wealthy and successful people' including Jordan and others.
'Mr Tuira showed pictures of himself with Tony Robbins and Robert Kiyosaki and described them as personal mentors. In reality, the photos were taken when Mr Tuira attended large seminars presented by them.'
On several occasions, he told investors Indian billionaire Sanjiv Saddy was going to invest a billion dollars into the couple and their businesses.
'While Mr Saddy is a wealthy businessman based in India and was introduced to Mr Tuira on one occasion ... he never invested in NAIL or any other business associated to the Tuira family,' court documents state.
Many of the investors had 'limited experience' with investing.
'As such, they rarely sought detail from Mr Tuira of how funds were to be invested and were satisfied by confirmation that the funds would be invested. Mr and Mrs Tuira used the promise of guaranteed high returns to encourage investment.'
Alex would also mention specific investment opportunities to lure them in such as former All Black Joe Moody, who believed his funds were being used to build a sports stadium commissioned by Jordan. Other investors believed their money was going towards things such as housing projects, a dental firm and education.
The couple would often pitch investments as 'time-sensitive' and only available to certain people.
In a text to a couple in June 2019, Alex said he wanted to 'propose an opportunity' where he could do a 50% return in 16 months 'plus bonuses'.
'Everything is in contract form as appropriate. It is time sensitive and exclusive.'
In November 2018, he told another investor that as they were part of the 'small immediate proximity' he wanted to keep them updated with opportunities.
'Right now we have our best investment deal on the table which is 6 months with a 15% Return on Investment. However because this deal is so awesome we only have a small window of opportunity to take it. So for this particular deal all paperwork would need to be complete by 4pm tomorrow. There is absolutely no obligation to take this offer, it is simply out of courtesy and love for you both that we are sharing this Arohapumau Aroha & Alex xoxo.'
The spreadsheet
The summary of facts says despite the couple representing to investors that NAIL was an investment business, at no stage during the period of offending, were genuine investments made.
Rather, the funds were used in two ways – paid to other investors as purported returns on investments, and transferred into accounts operated by the couple and used to fund their families' day-to-day expenses.
'NAIL was effectively insolvent from 2017 onwards.'
Between May 2014 and May 2021 the couple and or NAIL received $4.7m. Of that, $4m was from investors.
From that money $1.4m was payment to investors, more than $500,000 went on travel, $478,000 on personal expenditure and $270,000 on rent. Other expenses included contractors, finance, consultants and vehicle expenses.
The couple took several steps to disguise their offending, such as providing false information to their accountants and setting up a new company in 2019 called Power to Me Aotearoa Tapui limited (Power to Me) and telling investors that their outstanding returns were connected to shareholdings in a 'successful and promising business'.
In April 2019, the couple's former accountant emailed the couple expressing concerns about the viability of their 'business activities'.
'This is of particular concern when looking at your investors and their returns, which appear to be funded (along with principal payments) by new investors. As we mentioned to you, while we realise this is not your intention, this could be perceived from an outside party (including your investors) to be a 'Ponzi Scheme' which is for all intents and purposes an illegal activity.'
The summary of facts says the couple told their former accountant and his colleagues that Power to Me was a 'genuine business venture' and that money was being invested into it.
'In reality, Mr and Mrs Tuira were not conducting any genuine business activities and their only source of income was funds obtained from investors.'
By mid-2021, the couple were receiving a large number of requests from investors for the withdrawal of funds. The couple tried to get new investments, but were unable to meet all of the requests.
About the same time, they created a spreadsheet named 'here is the reality of our money 2021'.
The spreadsheet had three tabs – investments received, investments made and summary.
According to the pair's calculations they owed $7.9m to investors and creditors such as Finance Now, Q Card, Westpac and ANZ.
Investors were given an array of explanations by the couple in their attempts to delay repaying them money including illness, delays with clearing funds and legal problems.
'These successful delay tactics meant the defendants were able to continue their offending over a number of years and assisted them in identifying further investors and soliciting further investments.'
The SFO investigates
In November 2021, the Serious Fraud Office announced they were investigating the couple following continued failures by the couple to respond to requests for funds to be withdrawn.
In an email sent to some investors shortly after, seen by RNZ, Alex wrote that 'for a variety of reasons' the expected returns on their shareholding 'had not been realised to date'.
'That under-performance will be reflected in the value of your shareholdings.
'That has caused disquiet and lead to what are in our opinion unjustified aspirations against our good names and a complaint to the Serious Fraud Office' (sic).
He said all such claims were denied.
'We are taking legal advice concerning initiating defamation proceedings.
'Although we have received a number of messages of support, others apparently regarded their share purchases as some form of personal guarantee of return (which was never the case) and the situation has deteriorated to a point where we no longer feel able to continue to work with some people.'
The SFO's investigation would reveal the couple obtained by deception $3.9m from 55 investors including former Ngāi Tahu chairperson Sir Mark Solomon.
In May 2023, the SFO announced it had charged the couple.
The couple were due to go to trial last week. However, Alex pleaded guilty to his charges before it began and then, on Monday, Aroha did the same.
The pair are due to be sentenced in November.
– RNZ
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


NZ Herald
10 hours ago
- NZ Herald
Bay of Plenty beverage company Wai Mānuka expands in New York, prepares for Amazon launch
'To navigate US tariffs, we have to go big,' chief executive Joe Harawira said. Their US distribution partner is covering most of the 15% tariff, a move Harawira said reflected confidence in market-fit and product potential. Wai Mānuka is also preparing to launch on Amazon in New York City, giving 10 to 12 million local users the option to have the non-alcoholic elixir delivered directly to their doors. 'This will give us an opportunity to engage directly with customers, build loyalty, and expand our reach,' Harawira said. Interest is also growing from other key states, including Texas, Chicago, and Los Angeles. But for now, the focus remained on building a strong foundation in New York before expanding too quickly. Wai Mānuka is seeking investors who bring not only capital but strategic value to help accelerate growth. 'It's capital-intensive to grow a brand in the US,' Harawira said. Joe Harawira and Hayley Hiroki at The Bean in Whakatāne, one of the local outlets for Wai Mānuka. 'We're gaining 25 new accounts every month, and the key is consistent sell-through at scale.' To reduce landed costs, minimise environmental impact, and navigate tariff hurdles, the company is exploring US-based manufacturing. Harawira is working closely with New Zealand Trade and Enterprise, his US partners, and other industry leads to assess the opportunity. In a further boost, Harawira has been selected to join a New Zealand trade delegation meeting with native American investors and executives, exploring new pathways for indigenous business collaboration. He will meet them later this month.


NZ Herald
11 hours ago
- NZ Herald
Rotorua Māori business support programme meets growing demand
A Rotorua programme made by Māori for Māori is seeing rising demand and participants say it is transforming the way they run their businesses. Te Aka Matua, by IndigiShare Charitable Trust and funded by the Booster Foundation, has wrapped up its second year, supporting nine Māori-owned businesses.


Otago Daily Times
19 hours ago
- Otago Daily Times
Making another print run
Tucked away in the after part of the American "mother ship" Melville is a printer's shop. It is not an elaborate affair, but it is essential, as the work of such a ship demands the use of an enormous amount of printed matter. The shop, although on the small scale, is up-to-date in every respect. Want of space deprives the printers of anything except elbow room. A small linotype machine occupies a very limited space on one side of the ship between decks. The rudder shafthead and steering machinery extends practically the full length of the room, and the shop is thus divided into two compartments. On the other side of the shaft and machinery two printing presses repose, and cabinets containing assorted jobbing type, and all the incidentals associated with any ordinary printing works, are fixed to the bulk-head. Two expert printers are in charge, and their time is fully occupied every day in attending to the printing necessary for the ship. When an Otago Daily Times reporter visited the shop yesterday, the "boss printer" — a young man who knows the business from A to Z — was busy in making up a "forme" while his assistant was setting type from one of the cabinet cases. The head printer exhibited some samples of the work executed in the shop. He displayed a budget of neatly-printed sheets set by the linotype in what is known in the printer's world as "long primer, 30 ems." The work was certainly first-class, and fully equal to that executed in any printery establishment ashore. "We are cramped for room," said the officer who had obligingly piloted the reporter around the shop. "You see," he added, "every inch of this ship is put to some use, and the printers have to make the best of things amongst all this machinery and shafting. Just duck right under that shaft and have a look at the linotype." The reporter did "duck under" the shaft, and came away quite satisfied that the American visitors can do wonders, even when cramped for space. Councillors debate billboards The City Council General Committee recommended that the application by Messrs C. and W. Shiel for permission to paint an advertising sign on their old office building fronting the North road, North-East Valley, be granted. Cr Begg said the committee still adhered to the policy of placarding the town and suburbs with advertising signs. Time and again he had raised his voice against that sort of thing. Sooner or later they would have no space left. He would like to ask the chairman of the committee if those people would have the goods to sell that would be advertised on this particular part of the fence. Cr Hayward said that an advertising sign would be a long way ahead of a hideous wall. A painted advertisement would make the place more attractive. Cr Begg: "How would you like it in front of your front door?" Cr Taverner said he deplored the fact that the committee had agreed to this policy. A new advertisement had been painted in a street at the south end, and an old one had been removed, but in neither case were the goods for sale on the premises. The same thing appeared to be going on in other parts, and he thought that some discrimination was required. Party, leader at odds Mr Holland, leader of the parliamentary Labour group, is in serious disagreement with his own party in the matter of the visit from the American fleet to Australia and New Zealand. The Otago Labour Council, which seems to be specially impressed by the reflection that America is a "capitalist State," passed an absurdly expressed resolution last week in which it declared that it stood by the Labour movement "in declaring its emphatic hostility" to the visit and requested its representatives to refrain from participation in the welcome, and to expose the lavish expenditure of wealth upon the entertainment of the fleet. Mr Holland's ideas on the subject of hospitality are less crude than those of the Otago Labour Council, and his interpretation of the purpose of the visit of the fleet is more generous. He believes that "the day is fast coming when the British and American nations will be engaged in a movement to join all peoples in one great union for peace and goodwill." He need hardly have projected that day into the future: it is with us now. But he has offensively aggressive supporters whom he may find it hard to convince. — editorial — ODT , 13.8.1925 Compiled by Peter Dowden