DreamPark Secures $1.1M Seed Funding to Transform Real-World Spaces into Mixed Reality Theme Parks

Business Wire

2 days ago

SAN FRANCISCO--(BUSINESS WIRE)--DreamPark, the creator of the world's largest downloadable mixed reality (XR) theme park, today announced it secured $1.1M in seed funding led by Long Journey Ventures, with participation from Founders Inc. The investment will accelerate DreamPark's mission to make Earth worth playing again by transforming ordinary spaces into extraordinary adventures through mixed reality technology.
"We're building the world's largest theme park – one that exists everywhere and is accessible to everyone. We want to make getting out to play worthwhile again."
Positioned at the forefront of mixed reality innovation, DreamPark is capturing a significant early advantage in the global XR live event market, valued at $3.6 billion in 2024 and projected to surge to $190.3 billion by 2034 at a 48.7% CAGR. This explosive growth trajectory presents an opportunity that DreamPark's technology and business model are uniquely designed to address.
"We're building the world's largest theme park—one that exists everywhere and is accessible to everyone. We want to make getting out to play worthwhile again," said Brent Bushnell, co-founder and business officer of DreamPark. "This investment allows us to expand our footprint of access points across the country rapidly, develop partnerships with premium IP holders, and continue enhancing our technology to deliver magical experiences that bring people back to real-world spaces."
DreamPark transforms physical locations into immersive mixed-reality environments through its network of access points: physical markers, like QR codes, that, when scanned with a Meta Quest headset or mobile device, unlock digital overlays on real-world spaces. The company has already established successful installations at Santa Monica's Third Street Promenade and The LA County Fair, with planned expansions in Seattle, Orange County and several expos and corporate events.
'As a longtime investor, I have seen countless pitches promising to merge the digital and physical worlds, and DreamPark is the first that truly delivers on the real-world metaverse,' said Cyan Banister, co-founder and general partner at Long Journey Ventures. 'Aidan is a visionary builder of immersive systems, and Brent is a pioneer in playful public spaces, making them the perfect team to make emerging tech feel human, accessible, and unforgettable. They've cracked the code on location-based AR, delivering a 10x experience that's as magical as it's scalable. This isn't just immersive entertainment; it's a whole new category.'
The funding comes when retail landlords and event venues seek innovative solutions to drive foot traffic and increase engagement. While typical VR venues cost over $1 million to build, DreamPark delivers a fully immersive, multiplayer experience that pays for itself in its first month of revenue, with no construction or permanent infrastructure required. It's a radically more affordable way to turn underused spaces into high-impact destinations.
'We're not just creating engaging content, we're building a platform that revitalizes communities by giving people a reason to gather, play, and connect in physical spaces in real life,' added Aidan Wolf, co-founder and CEO, DreamPark. 'DreamPark bridges the digital and physical worlds, creating a new category of play where the magic of virtual worlds enhances real-life connections. We're reimagining what's possible when the spaces around us become canvases for shared adventure and imagination.'
The seed funding will support DreamPark's aggressive expansion plans, including:
Deploying access points across new locations
Launching partnerships with major IP holders to create branded theme park experiences
Expanding the company's fleet of rental Quest headset units nationwide
Growing the development team to accelerate content creation and platform capabilities
DreamPark's leadership team brings deep experience from companies including Two-Bit Circus, Smiley Cap, and SNAP, Inc., positioning them to execute their ambitious vision of creating the infrastructure for worldwide mixed-reality entertainment.
For more information about DreamPark, visit https://dreampark.app.
About DreamPark
DreamPark is creating the world's first downloadable mixed-reality theme park platform, transforming real-world spaces into immersive adventures. Using the latest XR technology, we overlay digital worlds onto physical environments, creating magical experiences accessible through Meta Quest headsets or mobile devices. With strategic locations across major cities, we're building the world's largest theme park—one that exists everywhere and is open to everyone. Founded by industry veterans Brent Bushnell, Aidan Wolf, and Kevin Habich, and backed by top VCs like Long Journey Ventures and Founders, Inc., DreamPark is reimagining how people play, connect, and experience their communities in the mixed reality era.