Bitget Wallet Launches New Brand Identity And "Crypto For Everyone" Movement
SAN SALVADOR, El Salvador, May 26 (Bernama) -- Bitget Wallet, the leading non-custodial crypto wallet, has unveiled a new brand identity to reflect its evolution into a full-service crypto wallet designed for everyday use. With over 80 million users, Bitget Wallet has strategically expanded its offerings beyond trading and earning to onchain discovery and global payments. Alongside a new logo symbolizing simplicity and direction, the app has introduced a more streamlined, user-friendly interface to make crypto more intuitive for all. Bitget Wallet stands by the inclusive motto — Crypto for Everyone — now part of a broader initiative, the Crypto for Everyone Movement, aimed at onboarding the next billion users. Through this, it plans to incentivize the community with a pool of over $1 million as gratitude for support.
"The role of wallets is evolving — it's moving from a niche tool to one with real-world utility for everyday needs," said Alvin Kan, COO of Bitget Wallet. "This rebrand is part of a longer-term plan to make crypto accessible for everyone. We're building towards a future where interacting with crypto feels as easy as using Uber or Paypal," he added. Bitget Wallet's growth has coincided with increased demand for self-custody and alternative financial access, particularly in regions where banking infrastructure is limited. The platform saw a 300% increase in users over the past year, with the fastest growth in Africa (+959%), Europe (+367%), and the Middle East (+350%), as more individuals turn to crypto to navigate inflation, limited banking access, and economic instability, gaining greater control over their finances.
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