24 Korean Beauty Products You Probably Haven't Heard Of Yet But Should Totally Try This Spring

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29-03-2025

1. A Peripera glowy lip tint that looks and feels like a juicy gloss, *but* the pigment actually sticks around for hours. Unlike some tints that leave your lips cracked and dry, this one is infused with lily and witch hazel extracts so your skin stays soft, hydrated, and oh-so-kissable.
Promising review: " I recently discovered the world of K-beauty and was searching for a lip stain that offered a natural, yet noticeable tint, without the dreaded dry feeling or quick fade. I decided to try shades 3 and 5 of this particular brand after hearing they are the most popular shades in Korea, and I'm absolutely thrilled with the results! The color payoff is beautiful – a subtle, natural flush that enhances my lips without looking overdone. What truly impressed me is the longevity; the stain stays put for hours, even through meals and drinks, which is a huge plus. It also applies with a lovely, subtle gloss, giving my lips a healthy sheen. While the initial gloss is nice, if you prefer a high-shine look throughout the day, you might want to pair it with a clear gloss." — Jessica
Get it from Amazon for $9.90 (available in 29 shades).
2. A buildable blurring pudding pot with a dreamy, pudding-like texture that leaves a soft matte finish — use on your lips and cheeks for that gorgeous airbrushed look, like an IRL filter.
www.amazon.com, www.amazon.com
Promising review: "These are incredible. Such a pretty velvet matte finish. Feels like cream pillows on the lips. You do have to moisturize your lips beforehand, though, because these pots do not provide any moisturize. But they're so pretty that it's more than worth it to just put on a little lip balm before hand. Also I'd suggest getting the silicone lip applicator — it's not necessary but it keeps the pot from getting all messy from your fingers. The silicone applicators cheap and super easy to clean too. They apply the product so smoothly too. Also, I love how bouncy these pots are! Makes putting on makeup so fun" — Sanura McGill
Get it from Amazon for $16 (available in 30 shades and a jelly version).
3. Heyhae gel nail wraps so you can jazz up your manicure without the pricey salon visits. No need to juggle bottles of polish or buy a UV lamp — these wraps cure effortlessly in sunlight. Plus, they're designed to be easily stretchable, ensuring perfect coverage on every nail. Reviewers say it takes about 10 minutes in the sun to cure, and you can expect about a week of wear. However, one reviewer reported an impressive 3 weeks of stunning nails!
www.amazon.com, Amazon
This set includes: 28 strips, one prep pad, one nail file, and one wooden stick. To apply the strips, just use your palm to warm them up. Once the strips are warmed, they can be easily pulled for the perfect fit on your nails.
Note: If you live somewhere that doesn't get sun often, you can still use a UV lamp. You only need to pop your nails in for about 5 seconds!
BTW, Heyhae is a small biz!
Promising review:"I've tried several brands and this is by far my favorite. I have short nail beds and brittle nails that break easily. Using these strips has allowed me to grow my nails and when cured with a UV light, they're hard and strong!!! I can do dishes, shower, and bathe and they don't budge. It took a second to figure out a good application that didn't require replacing a nail or two here and there, but my latest set has been on for over a week and it's still going strong!!
"UPDATE: My nails finally grew long enough to shape and I LOVE THEM! I've never been able to grow my nails this long. And they're still healthy underneath the strip!" — Laura Hunter
Get it from Amazon for $9.99+ (available in 12 styles).
4. A cleansing balm made with this innovative grinding mechanism so you get *just* the right amount of product you need, and it's also way more hygienic than sticking your fingers into a container. It's formulated with plant-based oils that can remove sunscreen, makeup, and even waterproof mascara!
Amazon
Promising review: " Sensitive skin ladies!!! Acne-prone skin ladies!!! Runnnnnnn straight to it!! Do cleansing oils break you out no matter what you try? Yeah, me too. But not Dr. Althea!! I swear that little bit I used took off all my makeup (I contour, bake, the whole nine lol) and emulsified AMAZINGLY." — Jade @Theclemonswayy
Get it from Amazon for $22.90+ (available in two versions).
5. A Tonymoly strawberry hand cream that's enriched with shea butter and strawberry extract, so it feels as heavenly as it smells. It's perfect for keeping your hands soft and pampered, and it doesn't hurt that it's so ~berry~ adorable.
Amazon
Promising review:"Love this lotion. It's silky, delicately scented, and makes me happy just opening it. The strawberry scent is light and just really lovely. Leaves my hands feeling silky and soft, not greasy or overpowering. I highly recommend for your purse or desk. 🍓" — Strawberry Cake
Get it from Amazon for $19.50 (also available in mango, banana, and as a set).
6. An Elizavecca hair treatment, which will have your hair feeling like it's on cloud nine. This hair mask is infused with collagen and protein extracts — after applying to wet hair and sitting for only five minutes, your hair will be completely transformed.
www.amazon.com, www.amazon.com
According to reviewers, this mask works on fine hair, curly hair, and type 4 hair.
Promising review:"Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn't worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can't beat the price! Have already ordered another box. I should also add I have curly/wavy hair that's been colored to a light brown. Buy it!!" — BB
Get it from Amazon for $7.62.
7. And from the same brand, a carbonated clay mask here to remove all the icky sebum from your face without stripping away your skin's natural oils. Reviewers say this leaves your skin feeling super clean and irresistibly soft — you won't be able to resist touching it!
www.amazon.com, www.amazon.com
P.S. This reviewer recommends putting the lid back on when not using because the air activates it.
Promising reviews: " I loved this! The fizzing effect exfoliated and deep cleaned my face….beyond facial smooth and bright! It felt nice during the treatment. I really sensed DEEP cleaning! I think it will be a nice weekly treat! I highly recommend it for the fun experience and the amazing results." — Amy Lynn Volansky
"I love love love this carbonated bubble clay mask! Ok so the packaging was very cute and simple, when opening up the jar, they give you this little spatula to help spread the mask. A little bit goes a long way! The texture is jelly-like and smells decent. Once on your face, you can feel it tingling and cracking cause it's creating bubbles on your face. When done your face itself looks like a huge bubble, it's quite fascinating. I kept the mask on for 10 minutes. Afterward, I used wet hands to rub the product in, then I washed with warm water. After using this my face felt amazing! Super soft and shiny, not oily of grimy at all. Will definitely buy again, 10/10 :)" — Erica
Get it from Amazon for $9.80.
8. A "lifting" essence that reviewers on TikTok are referring to as "Botox in a bottle." It's made with NAD+, which can help boost cell turnover and stimulate collagen production, along with 50 types of peptides to help plump and firm your skin. With a stretchy texture that's similar to snail mucin but thicker, this gem can help make fine lines and wrinkles less noticeable in four weeks!
Amazon
Here's how to use it: Take 2–3 drops and apply evenly all over your face — if you want to target any particular areas that have wrinkles, like smile lines, frown lines, and your forehead, you can apply extra there. Gently massage the product into your skin until it's fully absorbed. For an added boost, follow up with their lifting sheet mask at night to lock in the benefits!
Promising review:" It lives up to the hype! This gives great hydration, plumpness, and glow to my 52-year-old skin. I feel like my skin has more bounce since adding this to my regimen and fine lines are fading. The ingredient deck is impressive and Korean beauty products tend to be cleaner which is important to me. This product layers well without any pilling which I like. A little goes a long way and the price for the amount you get seems fair." — SunshineGirl
Get it from Amazon for $23.10.
9. Laneige Glaze Craze lip serum — a fresh addition from the makers of the cult-fave lip balm. This serum has a plush, donut-shaped applicator that glides effortlessly across your lips, delivering an even coat of high shine and buildable color. It's like a sugar rush for your pout! And with scrumptious shades like Chocolate Frosting and Cinnamon Sugar, your lips will not only look fabulous but feel like a sweet treat.
Sephora
Promising review:"I love this product so much, I have all of the flavors! I love the donut applicator, and the formula is really nice with the perfect amount of tiny! The smells are pretty good, too." — leightybug
Get it from Sephora or direct from Laneige for $22 (available in five shades).
10. A light, silky Touch in Sol No Poreblem primer to create a base for your makeup that's satisfyingly smooth. If flaky patches and dryness are always ruining your look, this super hydrating primer will save the day; plus, it's great at minimizing the appearance of spots, blemishes, and pores. If that's not enough, the proof is in the orange — I mean the one below!
www.instagram.com, www.amazon.com
Promising review:"I'm 44 and for the past four years my skin has been throwing a hissy fit. No matter what I tried my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally, a month ago I found this and it really works. I have combo-dry skin, weather depending and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course my pores...barely visible!!!! I'm happy!" — KPak
Get it from Amazon for $16.79.
11. A SeoulCeuticals toner mist made with 98% naturally derived ingredients like refreshing cucumber, antioxidant-rich green tea, tamarind, soothing aloe, and rejuvenating marine minerals for a perfect dose of dewy radiance. This powerhouse mist not only hydrates and plumps your skin but also works its magic on blemishes, helping keep those pesky breakouts at bay.
SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant Ella Cho to ensure quality and authenticity. You can read more about the brand here!
Promising review:" I'm on my fourth or fifth bottle of this stuff, I use it as a daily toner and I must say that it is AMAZING. My skin is even and bright. I look like a buttery roll or a glazed donut and I love it. My skin has never loved me more. I also pair this with their serum, along with a strict skincare routine." — Victoria Del La Torre
Get it from Amazon for $19.98 (available in two versions).
12. A nonaerosol, benzene-free I Dew Care "Tap Secret" mattifying powder shampoo to swoop in and rescue your hair while in between washes. Just sprinkle a bit onto your roots, massage it in, and voilà! Your hair will look *and* smell fresh, and the added volume will give you a confidence boost to tackle the day ahead.
www.amazon.com
Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." — Teresa
Get two from Amazon for $13.50 (available in six shades and select refills).
13. Dasique's compact eyeshadow palettes offering a delightful mix of matte and shimmer finishes. You can craft a soft, romantic look using the Rose Petal palette, embrace cool tones on a night out with Berry Smoothie, or keep it chic with the muted neutrals of Milk Latte. No matter which one you go with, the subtle, highly blendable colors make it easy to create a natural look that's always on point — no professional MUA skills needed.
Promising review (for the Rose Petal palette): "First time trying this brand and am satisfied with the quality for the price. It's perfect for daily, subtle looks. Mattes have a silky and buttery formula, making them easy to blend, although not as pigmented as Western shadows. Glitters differ in feel; those with bigger particles can fall on cheeks a bit which I don't like, while smaller particles are more buttery and hold better giving a wet look to the eye. Overall, satisfied with the purchase of sheer, neutral shades suitable as base colors for everyday makeup." — Alisa Pal
Get it from Amazon for $23.70 (available in seven different styles).
14. A Nooni tinted appleberry lip oil if you ever wanted a lip product that's not too sticky or thick but still gives a subtle pop of color. Not only does this oil give you a beautiful tint, but it's also nourishing for dry, flaky lips.
This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.
Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" — Rachel
Get it from Amazon for $12+ (available in 13 shades, a jumbo size, and multipacks).
15. A moisturizing hair serum ready to give your locks the intense hydration and nourishment they've probably been craving. This dreamy concoction is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. Reviewers say it's perfect for dealing with dryness or brittleness, and they absolutely love the scent!
www.amazon.com, www.amazon.com
Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair, and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I've been using it pretty consistently since purchasing and I've barely made a dent in it. Love it!" — Noley
Get it from Amazon for $13+ (available in two sizes, a mist style, and four other formulas).
16. A Biodance overnight collagen mask — it starts as a milky-colored hydrogel mask and gradually turns clear while it works wonders on your skin. It contains three kinds of probiotics along with low-molecular-weight collagen and hyaluronic acid, which penetrate deeply to improve elasticity, refine pores, smooth fine lines, and more. You can wear it overnight or leave it on for 3–4 hours as you go about your day!
www.amazon.com, www.amazon.com
Check out a TikTok of this mask in action.
Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" — Kichi
Get a pack of four from Amazon for $19 (also available in a 16-pack and two other versions).
17. An Innisfree daily UV defense sunscreen reviewers are calling their "holy grail" sun protection. It has SPF 36, which is *chef's kiss* for everyday use. It's formulated with green tea for hydration, cica to soothe redness and irritation, and sunflower seed oil to nourish the skin. And the best part? It leaves behind a beautiful glow with zero white cast.
Amazon, www.amazon.com
Promising reviews:" My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I've tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." — Symphanie Park
"I LOVE this product, I swear by it and I'm pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn't give me a white cast / ashy finish was very hard, so I am so glad I've come across this product ! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen and have no trouble spreading a little over my entire face! I seriously don't leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" — Sierra Keyes
Get it from Amazon for $18+ (available in two sizes).
18. And a pack of peptide patches — these look just like stickers, but they do way more: They block 98% of UV rays from reaching your delicate under-eyes thanks to their UPF 50+ rating, *plus* they're packed with hydrating and brightening peptides to give your skin that extra oomph. They're so thin and clear, they practically disappear on your skin, and they're water- and sweat-resistant so you can rock them all day without any slipping.
Amazon
The UPF 50+ rating is the same one that's used for sun protection clothing. You can read more about UPF, why it matters, and how it's different from SPF on the Skin Cancer Foundation website.
Promising review: "I purchased this product for sun protection while golfing, and I love it. The patches are invisible on your skin and feel super lightweight. They also lasts all day, even when you're out in the sun and sweating. If you're looking for extra sun protection, I highly recommend you get these patches!" — Amazon Customer
Get five pairs from Amazon for $19.99.
19. A bottle of Goami rice toner if you need a little extra help with hydration, especially if you live somewhere dry. This toner gives the skin a lovely illuminating effect while also improving its protective moisture barrier.
This toner is vegan and cruelty free.
Promising review: "I love this toner! I've finished the whole bottle. It's light and moisturizing. I can definitely tell the difference, my skin is smoother and plump. I love it cause I have both oily and dry skin and it makes my skin normal again! Best of all it doesn't burn or irritate my skin, if anything it calms it down. Will definitely be buying again." — Rachael
Get it from Amazon for $23.50.
20. An Etude eyebrow pencil complete with a brow wand on the other end for easy blending. The triangle-shaped pencil contains a blend of powder, wax, and oil for long-lasting color and a natural finish that looks totally effortless. It's great for filling in sparse areas or creating a whole new shape if desired!
www.amazon.com
Promising review: " This is the best eyebrow product I've ever used and so the price and ease of ordering makes me happy. I love that it has a brush wand on the other end so I can blend and refine my coloring with a quick flip and brush of the pencil/wand. The pencil itself has the perfect width and length and it's in a beveled diagonal shape, which I've never had in a pencil before and I found it works the best for drawing more naturally. Plus, these pencils last me a long, long time! It's the longest-lasting pencil I've ever used. I hope they never change these or take them away from me because I'd always been frustrated by eyebrow pencils before finding this one." — Lisa N. Hyman
Get it from Amazon for $5.99+ (available in seven shades).
21. An acne-fighting face and body wash containing the powerhouse micro-benzoyl peroxide (10%) to penetrate deep into your skin and fight off pimples on your face, back, and butt without leaving your skin feeling tight and dry.
Dr Song is a K-beauty brand that creates cruelty-free skincare and beauty products made from effective ingredients straight from the lab.
Promising review:"For years I have struggled with back acne. I was a field hockey goalie in high school (gross, sweaty pads on my body) and played lacrosse in college (constant sweating under the hot Florida sun). Even after college, my back acne continued and left scars. Now I'm 25 and still work out a lot, so my back acne is persisting. All I ever wanted to do was wear a low open-back dress and feel comfortable. And unfortunately, I don't have health insurance so going to the dermatologist was out of the picture. About to give up and get laser treatment for my back, I ran across this wash and decided to give it a try. And WOW. I actually wish I had taken a before picture. Now I NEVER get back breakouts and it's even healed some of my scarring! I'm so happy I found this product!! I wish I had found it years ago!" — joanna youssef
Get it from Amazon for $24.99 (also available in a lower-strength formula).
22. Rael Beauty's Miracle Patch, which is designed to draw out the gunk from your pimples while creating a protective shield (if you find yourself tempted to pick at them). Unlike other patches, this one has edges so thin that they practically blend in with your skin — perfect for those times when you need a little acne-fighting magic but still want to go about your day without anyone noticing.
BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!
Promising review:"I am a pimple patch fan okay. I have tried them ALL but I always was intrigued by this brand and was very skeptical on three things: effectiveness, visibility, and size. I LOVE the fact that Rael pimple patches have two different sizes, all with hydrocolloid. They are practically invisible on the face unless you are extremely close up. I would feel extremely comfortable wearing these to my childcare job because I know they are not visible, and if you work with kids you know how they love to point pimple patches out. 🤣 I left one on my face all night (9+ hours), and it completely erased the pimple on the side of my cheek. Best pimple recovery I've seen ever on my face. I love these and will buy more, and you should too!!!!!" — Brian Cage
Get a pack of 96 from Amazon for $16.99 (also available in smaller pack sizes).
23. A Beauty of Joseon eye serum to send your tired under-eye bags running for the hills. Made with ginseng, retinol, and niacinamide, it can help reduce the appearance of wrinkles, improve skin elasticity, and enhance the brightness of your skin, giving you that radiant glow.
www.amazon.com
Promising review:" This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn't greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by murad in the morning. I love this product! You can feel and see a different after one use." — AJ
Get it from Amazon for $16.99+ (available in two sizes).
24. Mixsoon Bean Essence that hydrates and exfoliates your skin at the same dang time. 🤯 This thick (but not sticky) essence contains natural ingredients like fermented bean, barley, and pomegranate to remove dead skin cells and revitalize skin tone.
www.amazon.com
Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" — Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." — MissKayMae
Get it from Amazon for $21.25+ (available in two sizes).
The reviews in this post have been edited for length and clarity.