Get a Dubai chocolate ice cream sandwich as this secret LA pop-up
Pop‑Tarts and B.J. Novak's cult-favorite foodie collective Chain are teaming up for a one‑day pop‑up on National Ice Cream Sandwich Day on August 2. And this isn't just Pop-Tarts celebrating its already released ice cream sandwiches. No, fans will get the chance to indulge in just 1,000 next‑level creations featuring viral flavors Strawberry Matcha and Dubai Chocolate.
Earlier this summer, Pop‑Tarts officially launched three packaged ice cream sandwich flavors (Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted Chocolate Fudge), inspired by what Pop-Tarts aficionados apparently make at home. Now, Pop-Tarts has tasted viral success, and they want more. Enter: the Pop-Tarts Ice Cream Sandwiches by Chain pop-up.
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Imagine, if you will, biting into a Frosted Strawberry Pop‑Tart sandwich that's hugging cool matcha ice cream with a swirl of bright strawberry. Or: nibbling on a decadent Frosted Chocolate Fudge Pop‑Tart filled with pistachio ice cream, topped off with crunchy toasted kataifi and rich tahini‑chocolate ribbons, riffing on the luxe Dubai chocolate craze. These are the kind of bold mashup flavors SoCal foodies (and anyone who chases viral trends) dream of.
Chain, the food collective from BJ Novak and chef Tim Hollingsworth, is what happens when Hollywood nostalgia meets culinary chaos in the best way. Known for pop-ups that remix fast food and chain restaurants with fine-dining flair, Chain throws parties that feel like a fever dream from your childhood... if your childhood also had craft cocktails and a red carpet. No flavor is too kitschy or too craveable, which makes them perfect for a Pop-Tart/Dubai chocolate collab.
The Pop-Tarts Ice Cream Sandwiches by Chain pop-up is free to attend, but space is limited. Fans can RSVP here or text 505-552-4246 to get the secret Los Angeles location and reserve their sandwich in advance. We might be headed into the dog days of summer, but that's all the more reason to score a sweet frozen treat. And if that comes with a side of clout, so be it.
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