UAE: Food rescue, drone tree planting startups win awards at Sustainable Impact Challenge
A company that rescues imperfect fruits and vegetables and a startup that uses drones to plant trees received top honours at the Sustainable Impact Challenge. Organised by Majra — National CSR Fund, the challenge picked projects with the maximum impact and gave away Dh600,000 to winners to continue their work.
The first prize went to Herogo which was awarded Dh300,000. The initiative collects fruits and vegetables that are too big, too small or don't meet the requirements to be sold at supermarkets and delivers them to UAE residents at a discounted rate in an effort to reduce food waste. Buyers can save up to 30 percent of their grocery bills by subscribing to a Herogo box.
'It's a platform that is empowering millions of people to access affordable and healthy meal while fighting food waste,' said Daniel Solomon, founder of the company. 'In 2024 alone, we rescued over 400,000kg of fruits and vegetables from going to the landfill. That's about 1 million CO2 saved from nutritious food.'
He added that with the prize, the company will be expanding its reach to reach more homes in the UAE and other Gulf countries.
Recognition
Majra is a UAE federal government entity dedicated to supporting the private sector in amplifying their impact in the space of CSR, ESG and sustainability. The Sustainable Impact Challenge identifies and celebrates outstanding CSR initiatives led by private sector companies, third-sector organisations, universities, and other institutions.
The initiative saw a total of 228 entries, of which 100 were selected by an internal committee. These were then whittled down to the top 20 projects which were on display at the SEE Institute at Dubai Sustainable City. Each of the 20 projects were given a surprise cash award of Dh20,000 each during the announcement ceremony. According to Sarah Shaw, CEO of Majra, the projects were selected based on specific factors.
'These 20 projects are more capable at scaling and creating bigger impact if they scale,' she said. 'We want to give visibility to projects that are really impactful, and we give the verified impact stamp to those projects. We're limiting social washing and greenwashing in the nation to really support private sectors' contributions.'
Other winners
The second place in the competition went to online tutoring firm Thiqa Education's 'One Dirham makes an impact' initiative. The firm donates Dh1 for every tutoring hour that is purchased from them to educational initiatives.
'In May we delivered more than 3,000 tutoring hours so we will donate more than Dh3,000,' said Hamdan Karmustaji, co-founder and CFO of the company. 'With this prize money, we are aiming to expand our impact to reach more people to create our pre-recorded lessons and sessions platform that will reach the targeted audience. Our vision is to make education accessible to everyone and everyone.'
The third prize of Dh100,000 was won by Distant Imagery Solutions for their 'Rooted in Innovation' project that has been transforming mangrove planting in the UAE and internationally. With the prize money, the company is going to launch an initiative in Tonga. 'They've had a lot of tsunamis recently, and the areas behind the mangroves suffered the least because the mangroves really broke the surge,' said Cory Rhodes, co-founder of the company. 'We're we're going to work with them to co-develop and design the tech to figure out exactly how we need to tweak it. Then we're going to teach the communities how to build everything and maintain it and operate it and then leave them with all of the tools that they need so that the project is sustainable in the long term.'
Ajman University received a special mention and Dh50,000 cash award for their project of getting students to plant mangrove trees. 'We have had over 1200 volunteers planting 3500 trees and 45 percent of our volunteers were below the age of 18,' said Maya Haddad, sustainability manager at the university. 'We get school children with us from schools that are underprivileged. Usually, they don't have access to inclusive, sustainable education that is hands-on, and this is a great opportunity for them.'
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