Guinness Unveils Golf Collabs With TravisMathew, Bettinardi
TravisMathew's latest collaboration is a fitting one, partnering with Guinness to create a limited-edition golf shoe that's unveiled as the Open Championship returns to Royal Portrush in Northern Ireland.
Only 1,759 pairs of the TravisMathew X Guinness Daily Pro Plus Golf Shoe have been made as part of the exclusive drop, an intentional nod to the founding year of the Guinness brand, which first brewed its dark Irish stout beer in 1759 in Dublin. Today, the beer is sold in over 150 countries, with almost 9 million glasses poured around the world every day.
Along with the shoes – which feature rich textures, understated colorways, and small touches that honor the globally recognized Guinness brand – each collector's kit includes a matching putter cover and custom shoebox.
'Partnering with Guinness felt like a natural fit, as both brands share a commitment to premium quality and storytelling,' said TravisMathew CMO Leif Sunderland. 'This collaboration brings together Guinness' heritage with TravisMathew's modern style in a way that feels fresh and true to both. With The Open at Royal Portrush this week, we're excited to share this moment alongside a great moment in golf.'
The TravisMathew X Guinness collab features just 1,759 pairs of golf shoes as a tribute to the ... More brewery's founding year.
The shoes themselves, in a deep brown hue, of course, have Guinness branding on the heel and insole artwork that's inspired by vintage drink coasters, a pattern that's also included on the matching putter cover.
Guinness is perhaps best known for its creamy head and rich, dark color, so it's only fitting that the outsole – while engineered to provide the all-terrain grip golfers need – subtly has coloration that visually echoes a pint of freshly poured stout.
The insole of the shoe features colors that emulates the pour of a pint of Guinness, with its dark ... More hue and creamy head. There is also branding on the sole of the shoe, as well as co-branding on the tongue.
And while many collectors won't take these shoes to the course, the cushioned insole delivers all-day support and the synthetic upper offers 100% waterproof protection, as any good golf shoe readying to tackle a links course in Ireland should.
TravisMathew has been active in the collaboration space, including their third collection in the recently launched Reggie Bush Collection titled "Legacy Reclaimed," and has a diverse base of ambassadors that ranges from pro golfers Akshay Bhatia, Chris Kirk, Tyler McCumber, and Blades Brown, to Los Angeles Lakers guard Austin Reaves, former soccer pro Kealia Watt, Los Angeles Rams quarterback Jimmy Garoppolo, professional beach volleyball player Sophie Bukovec, professional wakeboarder Steel Lafferty.
Guinness, meanwhile, also unveiled another golf collaboration with Bettinardi on a line of precision-milled putters, headcovers and accessories that are intended to celebrate two brands known for a dedication to craftsmanship, innovation and timeless tradition.
'At Bettinardi, we've always prided ourselves on partnering with companies that share our commitment to quality and legacy," said Bettinardi Golf President Sam Bettinardi. 'Guinness is one of the most storied brands in the world, and this collaboration is a tribute to heritage, excellence, and shared values of craftsmanship.'
The Guinness x Bettinardi Collection will be available for a limited time exclusively through the company's website and at select retail partners globally.
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