MediaRadar set to lead competitive ad intel market with enhanced capabilities across Streaming TV and cross-media measurement
MediaRadar integrates Vivvix data, providing actionable marketing intelligence across
$275B in cross-media spend and over 35 million creative assets.
NEW YORK, April 2, 2025 /PRNewswire/ -- MediaRadar, the industry-leading marketing intelligence platform, announced today a significant expansion of its capabilities across traditional and streaming TV, online display, and video advertising through the integration of Vivvix. This integration enhances MediaRadar's solutions for brands, agencies, publishers, and platforms with expansive data and insights across the linear and digital media world.
The new capabilities span key marketing intelligence use cases ( visit our website to learn more) including:
Competitive Intelligence to gain a significant competitive edge with a total view of brand and category marketing moves and share of voice.
Commercial Intelligence to know and reach the right prospects at the right time with always-on insights into brand investment.
Creative Intelligence to stay ahead of the latest ad creative, product launches, and brand campaign trends.
Market Intelligence to identify trends driving industry growth with a clear view of brand and category spend across channels.
As part of this release, MediaRadar is bringing a variety of innovations to enable brands and agencies to develop more competitive campaign, media, and creative strategies to improve marketing performance.
Expanded streaming TV spend measurement to cover 4x more advertisers across the full video-on-demand universe (AVOD), including the television glass.
Increased streaming TV coverage to include Netflix in addition to YouTube, Hulu, Disney+, Paramount+, Max, Tubi, Pluto, and Peacock.
Accelerated final linear-TV spend measurement up to 3x faster than the top TV measurement providers, which often take 60-90 days to report. This includes enhanced ad creative and campaign tracking across broadcast, cable, syndicated, spot, and local vs. national TV.
Additionally, MediaRadar is releasing a variety of additional innovations that enable publishers and platforms to compete effectively for national and local advertising.
Expanded TV measurement across 150 national channels covering broadcast, cable, and syndicated TV.
Launched local spot TV coverage across 950 English-Language stations and 100 Spanish-speaking stations in 210 major DMAs.
Rolled out local radio coverage across 825 stations in the top 45 radio markets.
Incorporated traditional and digital out-of-home (OOH) measurement across 200 U.S. markets.
'The MediaRadar platform's core strength is connecting the advertising ecosystem with unparalleled data and insights,' stated Tejas Desai, Chief Product and Technology Officer. 'Our enhanced Streaming TV capability creates a true video-everywhere solution. These improvements, along with others across linear and digital media, enable us to better manage the omnichannel advertising use cases of our clients.'
All of this follows MediaRadar's recently announced innovations in AI, and its deeper digital coverage across online display, video, and social media channels including:
AI Outreach Writer: A new AI solution for publishers and platforms that generates personalized sales sequences and marketing programs infused with deep advertising intelligence recommendations for clients and prospects.
Local insights for digital and video media, which adds 8.5x more local digital display and video advertisers across 210 DMAs.
Social media coverage across Facebook, Instagram, Snapchat, TikTok.
'We're innovating to become the premier marketing intelligence platform for the advertising ecosystem's future,' MediaRadar CEO Matt Krepsik explained. 'This future will enable our clients to gain real competitive advantage in a media landscape marked by increasing competition and video-everywhere ad strategies that leverage the power of sight, sound, and motion.'
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive marketing intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
44 minutes ago
- Yahoo
Thousands and Wildcard Announce $9M Fundraise Co-Led by Arbitrum Gaming Ventures and Paradigm
MCKINNEY, Texas, June 18, 2025 /PRNewswire/ -- Thousands, a revolutionary web3 protocol that transforms word-of-mouth marketing into a universal attribution infrastructure - together with sister company The Wildcard Alliance - today announced a joint $9 million fundraising round co-led by Arbitrum Gaming Ventures and Paradigm. The companies, founded by co-CEOs Paul and Katy Drake Bettner whose past work includes Words With Friends, Lucky's Tale, and Age of Empires, have secured $6.5 million to date and expect to close the remaining funding over the next 60 days. This new funding builds on the companies' $46 million Series A raised in 2022, and will be used to accelerate development of their integrated ecosystem of products, utilizing the Thousands protocol and platform to unlock new channels of creator-centric user acquisition and help launch their own upcoming game, Wildcard. "It's simple," said Paul Bettner, co-CEO. "Wildcard only succeeds if its creators and community succeed. So we need a better way to reward these incredible contributors who drive immense value to the game. Thousands gives us the on-chain 'rails' to solve this problem, to record and reward user acquisition and conversion at every step of the funnel." "It's simple," said Paul Bettner, co-CEO. "Wildcard needed a better way to reward the incredible contributors who drive immense value to the game – the creators, the influencers, the super fans. Thousands gives us the on-chain 'rails' to solve this problem, to record and reward user acquisition and conversion at every step of the funnel." The synergy between Wildcard and Thousands has already demonstrated explosive growth. The Thousands network recorded over $800,000 in revenue in May 2025 alone, with an average revenue-per-stream of $50k, average viewer-to-payer conversion of 77%, and a new all-time-high revenue record at $134k — metrics that far exceed industry standards. The Thousands network addresses an untapped, trillion dollar word-of-mouth economy, by making influence and attribution transparent, programmable, and incentive-aligned. The Thousands network enables creators and communities to earn instantly when their content drives conversions, while IP owners benefit from significantly lower customer acquisition costs compared to traditional channels. "Thousands is redefining how games and content reach audiences," said Rick Johanson, Founding Partner at Arbitrum Gaming Ventures. "Their web-native streaming layer – think Twitch meets WalletConnect – allows every connected viewer to become an active participant in an on-chain economy, transforming spectators into engaged users." "We believe in this game and we believe in this team," said Dave White, Research Partner at Paradigm. "Paul, Kate, and team have created one of the most eagerly anticipated games in crypto and we're very excited for what comes next." Since their initial funding, both platforms have achieved significant milestones. Wildcard was recently approved for release on Steam, where the 100k+ community are now playtesting Alpha builds of the game weekly, in preparation for Wildcard's Early Access release later this year. These playtests are broadcast on several times a week, helping to demonstrate the Thousands' network's ability to sustain engagement and monetization, with an average revenue _per viewer_ of $141 dollars. "Thousands doesn't feel like streaming. It's no longer a one-way street.", said Payton Kaleiwahea, content creator and founder of WolvesDAO, "Fans and creators are interacting; you're not just watching the game. You're connected to it. You're inside it. With Thousands, being there matters, and that changes everything." About The Wildcard Alliance and Thousands The Wildcard Alliance and Thousands are building the future of interactive entertainment, powered by communities. Founded by industry veterans Paul and Katy Drake Bettner, the companies are building disruptive new products at the intersection of cutting-edge technology, beloved IP, and fun. The Wildcard Alliance previously raised $46 million in 2022 from investors including Paradigm, Griffin Gaming Partners, and Sabrina Hahn. Learn more at and Media Contact:Leah Schultzpress@ View original content to download multimedia: SOURCE The Wildcard Alliance, Inc.
Yahoo
44 minutes ago
- Yahoo
Optiv Awards $10,000 Scholarship to Nebraska High School Graduate Caroline McDonald
Scholarship Designed to Support the Cybersecurity Leaders of the Future DENVER, June 18, 2025 /PRNewswire/ -- Optiv, the cyber advisory and solutions leader, has announced Caroline McDonald as the recipient of its annual Black Employee Network (BEN) scholarship. BEN, an employee resource group at Optiv, oversees the scholarship as part of the company's ongoing commitment to addressing the industry's talent shortage while simultaneously promoting inclusive representation. McDonald, a high school graduate from Omaha, Nebraska, will attend the University of Nebraska — Lincoln in the fall where she plans to major in cybersecurity and business with a minor in political science. She graduated from Marian High School with a 4.3 cumulative GPA and completed coursework in Python programming, cybersecurity and AP Computer Science Principles. Her passion for technology began in elementary school and has grown through her participation in Cyber Start America and recognition from the National Center for Women and Technology. In addition to her academic achievements, McDonald served as president and founder of her school's Model Congress Club, vice president of the diversity board, co-captain of the debate team and was a three-time elected student body representative. She made history as Nebraska's first Black state champion in the Lincoln-Douglas Debate. McDonald plans to earn a law degree with a specialization in cybersecurity. She aims to address inequities in the technology sector, particularly focusing on algorithmic bias and the digital divide. Her goal is to ensure technology is used responsibly and equitably, and she hopes to advocate for fairness and ethical practices in the digital world. "I have wanted to go into the world of technology ever since I started working with computers in elementary school. This scholarship will help me return to those roots and make a real impact," said McDonald. "My goal is to help fight for a future of technology that works for everyone. I am eternally grateful to Optiv for providing me with the opportunity to expand my efforts in college and beyond." McDonald will receive a one-time scholarship of $10,000 to support her academic and professional goals. She will also receive mentorship from Optiv to help her through her freshman year of college. "I am appreciative that Optiv invests in the future of our scholarship winners and offers a vehicle for BEN members to mentor the next generation of cybersecurity professionals," said Tesfaye Williams, senior security advisor for Optiv and BEN co-lead. "Caroline is an outstanding student, and her passion for technology is evident. We look forward in supporting her as she continues to work toward her educational and professional goals." The scholarship is available to STEM (science, technology, engineering and mathematics) students who identify as Black and/or African American (including African, African American and Caribbean individuals) and are U.S. citizens, U.S. nationals or permanent residents. For the latest news and updates from Optiv, visit Follow Optiv LinkedIn: Facebook: Optiv Security: Secure greatness.® Optiv is the cyber advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry. We partner with organizations to advise, deploy and operate complete cybersecurity programs from strategy and managed security services to risk, integration and technology solutions. With clients at the center of our unmatched ecosystem of people, products, partners and programs, we accelerate business progress like no other company can. At Optiv, we manage cyber risk so you can secure your full potential. For more information, visit View original content to download multimedia: SOURCE Optiv Security Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
an hour ago
- Yahoo
LendingClub Launches LevelUp Checking
LevelUp Checking Delivers Cash Back for On-time Personal Loan Payments SAN FRANCISCO, June 18, 2025 /PRNewswire/ -- LendingClub Bank, America's leading digital marketplace bank and a subsidiary of LendingClub Corporation (NYSE: LC), today announced the launch of LevelUp Checking, the latest in its growing set of smart, simple, and rewarding digital-first financial solutions. LevelUp Checking is designed to reward LendingClub members for making smart financial decisions and using money they have rather than money they borrow. Members will have the opportunity to receive 1% unlimited cash back1 when they use their LevelUp Checking debit card for gas, grocery, and pharmacy purchases. What's more, if they have a LendingClub personal loan, they will have the opportunity to get 2% of their monthly payment in cash back2 for making on-time loan payments from their LevelUp Checking account – demonstrating that LendingClub products deliver even more value when used together. Additional features include: 1.00% APY on balances with $2,500 or more3 No account fees No minimum balance requirements Unlimited ATM rebates Early paycheck access with direct deposit Free transfers "LevelUp Checking delivers cash back for essential purchases like gas and groceries while stacking on additional cash back for our borrowers who make on-time payments to their LendingClub personal loan," said Mark Elliot, LendingClub's Chief Customer Officer. "By offering rewards consumers typically seek by using a credit card, we're fundamentally changing how our members spend – rewarding them for using money they have instead of money they borrow, and recognizing their smart money moves." A recent LendingClub survey4 found that 31% of consumers consider rewards or cash back as their top priority when choosing a credit card versus 29% who cite interest rates as their top priority. At the same time, because of higher living costs, 42% cite food and groceries as their largest category of increased credit card spending. Taken together, providing cash back rewards for essential purchases that consumers make most often makes sense. "Our emphasis on rewards is intentional," continued Elliot. "We fundamentally believe that our members should be rewarded for making smart everyday financial choices, and we're building that idea into everything we do. That's why LevelUp Checking members have the opportunity to earn 1% cash back when they use their debit card instead of credit, and why LevelUp Savings members earn a higher rate when they deposit at least $250 per month to their account. And we compound that value when members use multiple products together – rewarding our personal loans borrowers with the opportunity to earn 2% cash back for on-time loan payments made with their LevelUp Checking account." LevelUp Checking is only available to current LendingClub members, who unlock these cash back benefits when they enroll in direct deposit. People can become a member by taking out a LendingClub personal loan, opening a LevelUp Savings account, or a Certificate of Deposit (CD). Once they become a member, they'll also gain access to LendingClub's highly rated mobile app and useful free tools like DebtIQ, which helps members monitor and manage their credit. About LendingClub LendingClub Corporation (NYSE: LC) is the parent company and operator of LendingClub Bank, National Association, Member FDIC. LendingClub Bank is the leading digital marketplace bank in the U.S., where members can access a broad range of financial products and services designed to help them pay less when borrowing and earn more when saving. Based on hundreds of billions of cells of data and over $100 billion in loans, our advanced credit decisioning and machine-learning models are used across the customer lifecycle to expand seamless access to credit for our members, while generating compelling risk-adjusted returns for our loan investors. Since 2007, more than 5 million members have joined the Club to help reach their financial goals. For more information about LendingClub, visit Contacts For Investors: IR@ Media Contact: Press@ _________________________1 Debit Card Cash Back provides the opportunity to earn 1.00% cash back on Qualified Purchases when using a debit card tied to an Eligible Accounts are: LevelUp Checking accounts that:(1) Receive a Direct Deposit into your LevelUp Checking account during the month in review (an "Eligible Account"); and(2) Meet the qualifying requirements for the Debit Card Cash Back and/or Loan Payment Cash BackQualified Purchases are: Signature-Based Purchases in Eligible Categories made using the debit card associated with an Eligible Account. Qualified Purchases do not include: (1) any goods or services purchased that are returned or otherwise credited to your Eligible Account; (2) unlawful purchases; or (3) purchases of currency, cash or cash equivalents (including, without limitation, gift cards, prepaid debit cards, or other cash equivalents). Signature-Based Purchases are credit purchases that can be made in stores and online. To make a signature-based purchase, select credit rather than debit at point-of-sale kiosks. The credit option is most often pre-selected when making purchases online using a debit card. Eligible Categories include grocery, gas, and pharmacy, as defined by their Merchant Category Code ("MCC"). For more details, please review our LevelUp Checking Terms & are reviewed after the end of each month. Any earned cash back will be credited directly to your Eligible Account on or before the 5th calendar day of the next calendar month. The Eligible Account must be open and active at the time the cash back is credited.2 Loan Payment Cash Back provides the opportunity to earn 2% cash back for Qualifying Payments made electronically from an Eligible Account. Eligible Accounts are: LevelUp Checking accounts that: (1) Receive a Direct Deposit into your LevelUp Checking account during the month in review (an "Eligible Account"); and (2) Meet the qualifying requirements for the Debit Card Cash Back and/or Loan Payment Cash Back.3 Annual Percentage Yield (APY) accurate as of June 17, 2025. Rate tiers are as follows: 0.00% APY applies to balances between $0.00 and $2,499.99 and 1.00% APY applies to balances of $2,500.00 and greater. Rates are variable and subject to change at any time without notice, at the sole discretion of the may reduce earnings.4 Propeller Insights conducted a national online survey of 1,013 consumers from May 13 to May 21 to gauge the trends and Americans' opinions on personal finance. Respondents opted into an online database, and from there, were surveyed based on demographics. To further confirm qualifications, respondents were asked to verify their information in the survey, self-identifying qualifications, with the maximum margin of sampling error being +/- 3 percentage points and a 95% confidence level. View original content to download multimedia: SOURCE LendingClub Corporation Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
