One Piece day 2025 announced with Elbaph Arc Luffy visual and Tokyo dates
Credits: Crunchyroll
The One Piece franchise has revealed its official plans for One Piece Day 2025, a two-day fan celebration in Tokyo this summer. Organizers confirmed that One Piece Day '25 will take place on August 9 and 10, 2025 at Tokyo Big Sight.
According to the official One Piece Day site, this marks the fourth edition of the annual event. The schedule will feature exhibits, stage shows, and merchandise sales. (Notably, the first day's activities are limited – for example, venue shop hours on August 9 are only 3pm–5pm – with the main fanfest scheduled for August 10.)
The announcement included a dramatic new key visual
Monkey D. Luffy in full Elbaph-arc gear. In the image, Luffy is shown wearing a Viking-style horned helmet and a red fur cloak, suggesting his outfit for the upcoming giants' island storyline.
This is the first official glimpse of Luffy's look in the Elbaph (Elbaf) arc, and it immediately set social media buzzing. (Fans have long speculated about the Elbaph saga, a mythical land of giants teased throughout the series.
Seeing Luffy in 'giant's garb' fuels excitement and theories about how the story will unfold.)
One Piece Day itself is a yearly mega-event celebrating the manga/anime series. The Japan Anniversary Association officially recognized July 22 (the date the manga debuted in 1997) as 'One Piece Day,' and since then fans around the world mark the occasion.
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Traditionally, Bandai Namco, Toei Animation, and Shueisha co-host special One Piece Day festivities each year. For example, last year the franchise marked its 25th anniversary with a One Piece Day event on August 9–10, 2024.
Media reports noted that the 2024 One Piece Day was streamed live worldwide and featured panels, concerts, and fan contests in celebration of the series. This year's announcement says One Piece Day '25 will similarly include exhibits, performances, a live 'knowledge king' quiz contest for fans, and other surprises.
These events draw thousands of fans and often drop teasers for future anime/manga content.
Luffy's new Elbaph visual is a major highlight of the announcement. In One Piece lore, Elbaph is the legendary homeland of the giants – a plot thread that creator Eiichiro Oda has hinted at many times. The new image shows Luffy adopting gear that befits a giant warrior: his helmet's horns and the shaggy fur cloak immediately evoke Elbaph's Viking-inspired aesthetic.
In-universe, the Straw Hats recently traveled through Wano and the sky country Skypiea (both with giant-related history), so fans interpret Luffy's Elbaph attire as a clue that the crew will soon set foot on the giants' island.
(For context, in the manga the Straw Hats were already partially outfitted in giant-themed clothes when visiting Oimo and Kashii, the giant warriors.) The new visual suggests Luffy will continue that theme – and may face new giant foes or allies in Elbaph.
While no official story details were given, the art alone has sparked online excitement: fans are sharing, remixing, and celebrating the long-awaited return to Elbaph with Luffy front and center.
Early fan reactions on social media have been overwhelmingly positive. One Piece communities on Twitter and Reddit quickly picked up the news, with many fans commenting that Luffy's new look 'gives us chills' and is 'worth the wait.'
The blend of rugged fur and heroic pose has even inspired fan art and memes. Viewers who only follow the anime (now on hiatus until April 2025) are especially intrigued, as the timing suggests the Elbaph arc may be coming soon.
Organizers say more details will be revealed as the event approaches. The One Piece Day special website notes that additional information – including schedules, guest announcements, and ticket registration – will be published gradually. Given how previous One Piece Days have unfolded, we can expect live streams for overseas fans, exclusive merchandise reveals, and possibly more sneak peeks at the anime's future.
For now, fans have marked their calendars for August 9–10, 2025 and are eagerly awaiting the next chapter of the saga – starting with Luffy's new gear and the promise of Elbaph on the horizon.
READ MORE: One Piece: Oda quietly reveals the genius behind Luffy's final power-up and Pirate King legacy
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