LG Electronics unveils 2025 OLED, QNED TV lineup
LG Electronics Inc. said Tuesday its new advanced organic light-emitting diode and quantum nanocell-emitting diode TVs will soon hit the market, with their user-friendly artificial intelligence and upgraded image quality.
The 2025 OLED evo incorporates brightness booster technology, which optimizes the display algorithm and organic compound structure to deliver images up to three times brighter than those of conventional OLED TVs, LG Electronics said.
The upgraded Alpha 11 processor enhances picture quality by analyzing footage in pixel-perfect detail and color correction to match the creator's intent with rich spatial sound.
The 2025 QNED evo also features an improved and wider color range compared with previous models by applying LG Electronics' new color technology, Dynamic QNED Color Solution, which replaces quantum dots.
LG Electronics' wireless 4K technology in the new TV products helps viewers enjoy high-definition content without loss of picture quality or delay.
Additionally, the smart TVs include the Magic Remote, or AI remote controller, which simplifies access to AI functions via dedicated buttons.
When a customer turns on the TV with the AI button, they can enjoy a personalized experience, including tailored content recommendations based on their viewing history.
LG Electronics said the 2025 OLED and QNED TVs will be available in South Korea from March 18, with global sales starting later.
The company expects the new products to strengthen its leadership in the global premium TV markets.
It shipped 3.18 million OLED TV sets in 2024, accounting for 52.4 percent of the total global OLED TV shipments, according to data from market research firm Omdia.
In the premium OLED TV market, with products priced above $1,500, LG Electronics held a 45 percent share last year. (Yonhap)
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